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AUSTRALIAN
PODCAST CONSUMER
TRENDS
www.podcastservices.com.au
40% of Australians
have listened to a
podcast in the last
month.
Source: The Infinite Dial Australia 2022 - Edison Research
…making Australia the world’s biggest podcast listening
nation
MONTHLY PODCAST LISTENING
Source: The Infinite Dial Australia 2022 - Edison Research
% of total Australian population who
listened to a podcast in the last
month:
90% of Australians
know what a podcast is.
Source: The Infinite Dial Australia 2022 - Edison Research
WHY DO PEOPLE
LISTEN TO PODCASTS?
• To be informed and learn new
things
• Podcasts offer a diverse range of
perspectives
• No screen time - people can
multitask while listening
• Accessibility - most people own a
smartphone
WHY DO PEOPLE LISTEN TO PODCASTS?
Source: ABC Audience Data & Research 2019
Source: Podcast Trends & Issues in
Australia & Beyond: Global Perspectives.
7 hours and 6 minutes is
the average time podcast
listeners spend listening
each week.
Source: The Infinite Dial Australia 2022 - Edison Research
NUMBER OF PODCAST EPISODES
LISTENED TO IN THE LAST WEEK
Source: The Infinite Dial Australia 2022 - Edison Research
Australian weekly podcast
listeners averaged
seven episodes
in the last week
WHERE DO AUSTRALIANS LISTEN TO PODCASTS? (%)
Source: The Infinite Dial Australia 2022 - Edison Research
AUSTRALIAN PODCAST LISTENERS BY DEMOGRAPHIC (%)
Source: Sang, Y., Lee, J.Y., & Park, S. (2020). Podcast Trends & Issues in Australia &
MOST POPULAR PODCAST PLATFORMS IN AUSTRALIA (%)
Source: Sang, Y., Lee, J.Y., & Park, S. (2020). Podcast Trends & Issues in Australia &
69% of podcasts are
consumed on a mobile
device.
Source: The Infinite Dial Australia 2022 - Edison Research
WHY DO ORGANISATIONS
CREATE PODCASTS?
• Builds trust, credibility & authority
• Engages your audience & stakeholders
• Creates a human connection
• Reach more people (built in podcast audience)
• Boost visibility of the brand

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PSA Australian Podcast Consumer Trends

  • 2. 40% of Australians have listened to a podcast in the last month. Source: The Infinite Dial Australia 2022 - Edison Research …making Australia the world’s biggest podcast listening nation
  • 3. MONTHLY PODCAST LISTENING Source: The Infinite Dial Australia 2022 - Edison Research % of total Australian population who listened to a podcast in the last month:
  • 4. 90% of Australians know what a podcast is. Source: The Infinite Dial Australia 2022 - Edison Research
  • 5. WHY DO PEOPLE LISTEN TO PODCASTS? • To be informed and learn new things • Podcasts offer a diverse range of perspectives • No screen time - people can multitask while listening • Accessibility - most people own a smartphone
  • 6. WHY DO PEOPLE LISTEN TO PODCASTS? Source: ABC Audience Data & Research 2019 Source: Podcast Trends & Issues in Australia & Beyond: Global Perspectives.
  • 7. 7 hours and 6 minutes is the average time podcast listeners spend listening each week. Source: The Infinite Dial Australia 2022 - Edison Research
  • 8. NUMBER OF PODCAST EPISODES LISTENED TO IN THE LAST WEEK Source: The Infinite Dial Australia 2022 - Edison Research Australian weekly podcast listeners averaged seven episodes in the last week
  • 9. WHERE DO AUSTRALIANS LISTEN TO PODCASTS? (%) Source: The Infinite Dial Australia 2022 - Edison Research
  • 10. AUSTRALIAN PODCAST LISTENERS BY DEMOGRAPHIC (%) Source: Sang, Y., Lee, J.Y., & Park, S. (2020). Podcast Trends & Issues in Australia &
  • 11. MOST POPULAR PODCAST PLATFORMS IN AUSTRALIA (%) Source: Sang, Y., Lee, J.Y., & Park, S. (2020). Podcast Trends & Issues in Australia &
  • 12. 69% of podcasts are consumed on a mobile device. Source: The Infinite Dial Australia 2022 - Edison Research
  • 13. WHY DO ORGANISATIONS CREATE PODCASTS? • Builds trust, credibility & authority • Engages your audience & stakeholders • Creates a human connection • Reach more people (built in podcast audience) • Boost visibility of the brand