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@antennasocial • antennasocial.ca
6 Best Practices
To Community Building &
Reputation Management
1 06_28_6BestPractices.ke...
@antennasocial
@antennasocial • antennasocial.ca
2 06_28_6BestPractices.key - June 28, 2016
@antennasocial Online Content Marketing
3 06_28_6BestPractices.key - June 28, 2016
@antennasocial A goal without a plan is just a wish.
4 06_28_6BestPractices.key - June 28, 2016
@antennasocial
1. Destination: Create a spot where visitors can take action.
2. Brand: Create recognition with a consisten...
@antennasocial Step 1: Destination, Home Page
6 06_28_6BestPractices.key - June 28, 2016
@antennasocial Step 1: Destination, Call-To-Action (CTA)
7 06_28_6BestPractices.key - June 28, 2016
@antennasocial Step 1: Destination, Blog Post
8 06_28_6BestPractices.key - June 28, 2016
@antennasocial Step 1: Destination, Landing Page
9 06_28_6BestPractices.key - June 28, 2016
@antennasocial
What do you want your visitors to do?
10 06_28_6BestPractices.key - June 28, 2016
@antennasocial
Send visitors to your destination with a clear CTA.
11 06_28_6BestPractices.key - June 28, 2016
@antennasocial Step 2: Brand
12 06_28_6BestPractices.key - June 28, 2016
@antennasocial Step 2: Brand
13 06_28_6BestPractices.key - June 28, 2016
@antennasocial
Is your brand represented consistently?
14 06_28_6BestPractices.key - June 28, 2016
@antennasocial Step 3: Participate, Customer Service
15 06_28_6BestPractices.key - June 28, 2016
@antennasocial Step 3: Participate, Influencers
16 06_28_6BestPractices.key - June 28, 2016
@antennasocial
Who are influencers for your brand?
17 06_28_6BestPractices.key - June 28, 2016
@antennasocial Step 4: Generate & Curate Content
18 06_28_6BestPractices.key - June 28, 2016
@antennasocial Step 5: Hashtags
19 06_28_6BestPractices.key - June 28, 2016
@antennasocial
What trending topics can you leverage with a
#hashtag?
20 06_28_6BestPractices.key - June 28, 2016
@antennasocial Step 6: Paid Placement
21 06_28_6BestPractices.key - June 28, 2016
@antennasocial Step 6: Paid Placement
22 06_28_6BestPractices.key - June 28, 2016
@antennasocial Step 6: Paid Placement
23 06_28_6BestPractices.key - June 28, 2016
@antennasocial
Who are your niche audiences? Get specific.
24 06_28_6BestPractices.key - June 28, 2016
@antennasocial
What’s Next?
Watch for an email from me!
I’ll send you:
• Tips from this webinar
• A link to the archive
• ...
Upcoming SlideShare
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6 Best Practices to Community Building & Reputation Management

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Hone your social media skills and grow your online community. Provide answers to the questions your audience is asking and give it to them on the device they are already using.

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6 Best Practices to Community Building & Reputation Management

  1. 1. @antennasocial • antennasocial.ca 6 Best Practices To Community Building & Reputation Management 1 06_28_6BestPractices.key - June 28, 2016
  2. 2. @antennasocial @antennasocial • antennasocial.ca 2 06_28_6BestPractices.key - June 28, 2016
  3. 3. @antennasocial Online Content Marketing 3 06_28_6BestPractices.key - June 28, 2016
  4. 4. @antennasocial A goal without a plan is just a wish. 4 06_28_6BestPractices.key - June 28, 2016
  5. 5. @antennasocial 1. Destination: Create a spot where visitors can take action. 2. Brand: Create recognition with a consistent look & feel. 3. Participate: Interact with influencers & fans. 4. Content: Generate & curate content. Antenna’s 4 Pillars of Sharable Content 5. Hashtags: Leverage relevant hashtags & trending topics. 6. Paid Placement: Gain more reach for your content. Authenticity cannot be automated. 6 Steps To Growing & Nurturing Community 5 06_28_6BestPractices.key - June 28, 2016
  6. 6. @antennasocial Step 1: Destination, Home Page 6 06_28_6BestPractices.key - June 28, 2016
  7. 7. @antennasocial Step 1: Destination, Call-To-Action (CTA) 7 06_28_6BestPractices.key - June 28, 2016
  8. 8. @antennasocial Step 1: Destination, Blog Post 8 06_28_6BestPractices.key - June 28, 2016
  9. 9. @antennasocial Step 1: Destination, Landing Page 9 06_28_6BestPractices.key - June 28, 2016
  10. 10. @antennasocial What do you want your visitors to do? 10 06_28_6BestPractices.key - June 28, 2016
  11. 11. @antennasocial Send visitors to your destination with a clear CTA. 11 06_28_6BestPractices.key - June 28, 2016
  12. 12. @antennasocial Step 2: Brand 12 06_28_6BestPractices.key - June 28, 2016
  13. 13. @antennasocial Step 2: Brand 13 06_28_6BestPractices.key - June 28, 2016
  14. 14. @antennasocial Is your brand represented consistently? 14 06_28_6BestPractices.key - June 28, 2016
  15. 15. @antennasocial Step 3: Participate, Customer Service 15 06_28_6BestPractices.key - June 28, 2016
  16. 16. @antennasocial Step 3: Participate, Influencers 16 06_28_6BestPractices.key - June 28, 2016
  17. 17. @antennasocial Who are influencers for your brand? 17 06_28_6BestPractices.key - June 28, 2016
  18. 18. @antennasocial Step 4: Generate & Curate Content 18 06_28_6BestPractices.key - June 28, 2016
  19. 19. @antennasocial Step 5: Hashtags 19 06_28_6BestPractices.key - June 28, 2016
  20. 20. @antennasocial What trending topics can you leverage with a #hashtag? 20 06_28_6BestPractices.key - June 28, 2016
  21. 21. @antennasocial Step 6: Paid Placement 21 06_28_6BestPractices.key - June 28, 2016
  22. 22. @antennasocial Step 6: Paid Placement 22 06_28_6BestPractices.key - June 28, 2016
  23. 23. @antennasocial Step 6: Paid Placement 23 06_28_6BestPractices.key - June 28, 2016
  24. 24. @antennasocial Who are your niche audiences? Get specific. 24 06_28_6BestPractices.key - June 28, 2016
  25. 25. @antennasocial What’s Next? Watch for an email from me! I’ll send you: • Tips from this webinar • A link to the archive • Upcoming webinar schedule • Special offers for Antenna’s services • Pre-registration for online course coming this fall 25 06_28_6BestPractices.key - June 28, 2016

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