FROM IDEA TO PRODUCT• About me• Design thinking – divergence meets convergence• Pretotyping – choosing the right ”it”• Rapid prototyping• Tricks for researching• Debate, questions and answersRune Rex, 2. April, DTU, Pre-Venture cup
• Born in a wood workshop• Studied at The Danish Design School• And at Ontario College of Design
• Born in a wood workshop• Studied at The Danish Design School• And at Ontario College of Design• Design studio with Rasmus Berggren from 2nd semester. Clients Ecco, Blue Pen, Bibliotheca and others.• MAIK brand incubator with Andreas Sachse 2010- Bastard furniture, The Bike Crate.• Consultant at Danish Technological Institute, ideas and innovation, Inventor services, School service and Fablab TI
Opfinderrådgivningen: Public consultancyservice for private inventors in Denmark• 100% funded by the Ministry of Science• 1200 unique ideas a year• We help mature, realize and sell based on a license agreement.
divergent thinking (om erkendelse) thinkingthat moves away in diverging directions so asto involve a variety of aspects and whichsometimes lead to novel ideas and solutions;associated with creativity
convergent thinking (om erkendelse) thinkingthat brings together information focussed onsolving a problem (especially solving problemsthat have a single correct solution)
Design thinking isthinking positively!• More productive• Better results• More fun
PretotypingAlberto SavoiaEngineering Director and "Innovation Agitator" at Google.
Pretotyping(pretendotyping)Simply put, pretotyping is the art and science of faking it beforemaking it. Where it refers to an innovative product or service.Make sure you are building the right it before building it right.
Pretotyping• Fail fast and often• Decide what features can – and should – be mocked-up (or dramatically simplified).• Use mock-ups to test and collect feedback and usage data systematically.• Analyze usage data to determine their next step.
Tricks for researchingThree main sources: Patent data Market data Research data Your focusHow to:Select the right search termsDetective searchTriangulation…and lots of patience
HOW TO DEVELOP YOUR SEARCHWhat are we looking for? – Competing technology • Technical features • Characteristics – Competitors – The market – The patent situation – etc.The process: 1. Searching with relevant search terms 2. Refine your search terms 3. Refine your search terms 4. Refine your search terms 5. …..
REMEMBER TO CHECK A DICTIONARY• IATE - The Interactive Terminology for Europehttp://iate.europa.eu/iatediff/SearchByQueryEdit.do• English Synomyms Dictionaryhttp://dico.isc.cnrs.fr/dico/en/searchExample:Aeroplane – 17.2 mio. resultsAircraft – 59.7 mio. results
IT`S A CONTINUOUS PROCES• From a limited set of search terms to a massive set• Through iterations and refinement of your search• You can continue forever – don´t to that!• Take a re-run every 4-6 months Research Market data Patent data data
”Genius is one percent inspiration, ninetynine percent perspiration”