pre- venture cup #1: Rune Rex

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Rune Rex's slidehow, for Pre- Venture Cup miniseminar #1 at DTU, 5 Apr. 2013.

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pre- venture cup #1: Rune Rex

  1. 1. FROM IDEA TO PRODUCT• About me• Design thinking – divergence meets convergence• Pretotyping – choosing the right ”it”• Rapid prototyping• Tricks for researching• Debate, questions and answersRune Rex, 2. April, DTU, Pre-Venture cup
  2. 2. • Born in a wood workshop• Studied at The Danish Design School• And at Ontario College of Design
  3. 3. • Born in a wood workshop• Studied at The Danish Design School• And at Ontario College of Design• Design studio with Rasmus Berggren from 2nd semester. Clients Ecco, Blue Pen, Bibliotheca and others.• MAIK brand incubator with Andreas Sachse 2010- Bastard furniture, The Bike Crate.• Consultant at Danish Technological Institute, ideas and innovation, Inventor services, School service and Fablab TI
  4. 4. Opfinderrådgivningen: Public consultancyservice for private inventors in Denmark• 100% funded by the Ministry of Science• 1200 unique ideas a year• We help mature, realize and sell based on a license agreement.
  5. 5. THE NEED INVENTION LICENSING
  6. 6. ”Whatever youdo, don’t open a shop” Venture cup jury Jan 2011
  7. 7. Oehlenchlægersgade 12, May 5th 2011
  8. 8. Design thinkingDivergence meets convergence
  9. 9. divergent thinking (om erkendelse) thinkingthat moves away in diverging directions so asto involve a variety of aspects and whichsometimes lead to novel ideas and solutions;associated with creativity
  10. 10. convergent thinking (om erkendelse) thinkingthat brings together information focussed onsolving a problem (especially solving problemsthat have a single correct solution)
  11. 11. DESIGN THINKING
  12. 12. I love to brainstorm• Fast brainwriting semantic mapping future scenarios visual storytelling
  13. 13. I love to brainstorm• The traditional way
  14. 14. I love to brainstorm• With people with a different cultural background
  15. 15. I love semantic maps to brainstorm• Using semantic mapping
  16. 16. I love to brainstorm• Using semantic mapping
  17. 17. I lve semantic maps love to brainstorm• Using semantic mapping
  18. 18. I love to brainstorm• Using semantic mapping
  19. 19. I love to brainstorm• Using semantic mapping
  20. 20. I love to brainstorm• Using semantic mapping
  21. 21. Design thinking isthinking positively!• More productive• Better results• More fun
  22. 22. PretotypingAlberto SavoiaEngineering Director and "Innovation Agitator" at Google.
  23. 23. Pretotyping(pretendotyping)Simply put, pretotyping is the art and science of faking it beforemaking it. Where it refers to an innovative product or service.Make sure you are building the right it before building it right.
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  37. 37. Pretotyping• Fail fast and often• Decide what features can – and should – be mocked-up (or dramatically simplified).• Use mock-ups to test and collect feedback and usage data systematically.• Analyze usage data to determine their next step.
  38. 38. Rapid prototypingUser driven
  39. 39. Rapid prototypingMockups and roleplay
  40. 40. Rapid prototypingQuick and dirty
  41. 41. Rapid prototypingSLA 3d print
  42. 42. Rapid prototypingSLA 3d print
  43. 43. Tricks for researchingThree main sources: Patent data Market data Research data Your focusHow to:Select the right search termsDetective searchTriangulation…and lots of patience
  44. 44. HOW TO DEVELOP YOUR SEARCHWhat are we looking for? – Competing technology • Technical features • Characteristics – Competitors – The market – The patent situation – etc.The process: 1. Searching with relevant search terms 2. Refine your search terms 3. Refine your search terms 4. Refine your search terms 5. …..
  45. 45. REMEMBER TO CHECK A DICTIONARY• IATE - The Interactive Terminology for Europehttp://iate.europa.eu/iatediff/SearchByQueryEdit.do• English Synomyms Dictionaryhttp://dico.isc.cnrs.fr/dico/en/searchExample:Aeroplane – 17.2 mio. resultsAircraft – 59.7 mio. results
  46. 46. IT`S A CONTINUOUS PROCES• From a limited set of search terms to a massive set• Through iterations and refinement of your search• You can continue forever – don´t to that!• Take a re-run every 4-6 months Research Market data Patent data data
  47. 47. ”Genius is one percent inspiration, ninetynine percent perspiration”
  48. 48. Debate, questions andanswers
  49. 49. Find me at:Rune Rex,rune@teknologisk.dk

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