Bettor Communications                         www.bettorcommunications.com                 Mobile Marketing Digital Media ...
Bettor Communications                       www.bettorcommunications.com            • Leading iGaming Digital Media Agency...
iGaming Digital Media Services                       www.bettorcommunications.com                                Planning ...
iGaming Digital Media Solutions                       www.bettorcommunications.com                                        ...
iGaming Advertising Networks                       www.bettorcommunications.com Targeting Gamblers By...    Behaviour     ...
iGaming Affiliate Marketing                       www.bettorcommunications.comiGaming Affiliate Networks              Affi...
iGaming Display Advertising                       www.bettorcommunications.com Targeting Gamblers By...   Behaviour       ...
iGaming Email Marketing                       www.bettorcommunications.com  Creative Strategy                    Behaviour...
iGaming Lead Generation                       www.bettorcommunications.com   Display                   Email              ...
iGaming Mobile Marketing                        www.bettorcommunications.com  Targeting Gamblers By... Timing             ...
iGaming Search Marketing                       www.bettorcommunications.com Pay Per Click                                 ...
iGaming Social Media                       www.bettorcommunications.com      Applications                                 ...
iGaming Technology                       www.bettorcommunications.comiGaming Affiliate Software                           ...
iGaming Television Media                       www.bettorcommunications.com       TV Advertising                          ...
Client X                 Target Market Summary                                         Target Market   Population GDP Per ...
Mobile Network by Target Market                                                         Top Mobile Network OperatorsBelgiu...
Mobile Devices and OS’                         by Target Market                                                   UK      ...
Proposed Media Plan                       Mobile Media Networks                                                           ...
Proposed Media Plan                Mobile Media Publishers                                                                ...
Proposed Media Plan                              Mobile Media Owners                                                      ...
iGaming Client Experience                       www.bettorcommunications.comTelephone UK: +44 1908 511 579 Email: marketin...
Contact Us                 www.bettorcommunications.comPlease feel very welcome to Contact Us and discuss business coopera...
Upcoming SlideShare
Loading in …5
×

Bettor Communications iGaming Mobile Marketing Presentation

811 views

Published on

Bettor Communications are a leading iGaming Media Agency which specialize in Digital Media Buying including mobile marketing for binary, bingo, casino, poker and sports betting clients. We drive mobile traffic from most international markets to our clients and generally find results and ROI to be fantastic from within our portfolio of around 25 mobile media suppliers. Feel free to visit our website at www.betttorcommunications.com

Published in: Business, Technology
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
811
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
10
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Bettor Communications iGaming Mobile Marketing Presentation

  1. 1. Bettor Communications www.bettorcommunications.com Mobile Marketing Digital Media Solutions for iGaming OperatorsTelephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  2. 2. Bettor Communications www.bettorcommunications.com • Leading iGaming Digital Media Agency • Experienced Management Team • Exclusive Global Media Partner Network • Delivering Profitable Digital Media • Measurable Results and ROITelephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  3. 3. iGaming Digital Media Services www.bettorcommunications.com Planning Buying Optimisation Implementation ReportingTelephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  4. 4. iGaming Digital Media Solutions www.bettorcommunications.com Ad Networks Affiliate Television Marketing Display Technology Advertising Digital Media Management Services Social Email Media Marketing Search Lead Marketing Generation Mobile MarketingTelephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  5. 5. iGaming Advertising Networks www.bettorcommunications.com Targeting Gamblers By... Behaviour Content Location Retargeting Demographic Season Keyword URLTelephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  6. 6. iGaming Affiliate Marketing www.bettorcommunications.comiGaming Affiliate Networks Affiliate Recruitment Affiliate Reporting iGaming Affiliate Software Affiliate Programme OutsourcingTelephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  7. 7. iGaming Display Advertising www.bettorcommunications.com Targeting Gamblers By... Behaviour Income Publisher Retargeting Geo Targeting Contextual Promotion AgeTelephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  8. 8. iGaming Email Marketing www.bettorcommunications.com Creative Strategy Behavioural Email Email Technology iGaming Data Brokers iGaming Lead GenerationTelephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  9. 9. iGaming Lead Generation www.bettorcommunications.com Display Email Retargeting Telemarketing Cost Per Registration Cost Per LeadTelephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  10. 10. iGaming Mobile Marketing www.bettorcommunications.com Targeting Gamblers By... Timing Mobile Device Mobile App Behaviour DemographicOperating System Contextual Location Mobile Email Mobile Network Telephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  11. 11. iGaming Search Marketing www.bettorcommunications.com Pay Per Click News Content Link BuildingTelephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  12. 12. iGaming Social Media www.bettorcommunications.com Applications Brand Monitoring Pay Per Click Blogging Video ContentTelephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  13. 13. iGaming Technology www.bettorcommunications.comiGaming Affiliate Software iGaming CRM Marketing Online Payment Solutions White Label Solutions Behavioural Email TechnologyTelephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  14. 14. iGaming Television Media www.bettorcommunications.com TV Advertising TV Sponsorship Media Partnerships Creative Production Programme DistributionTelephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  15. 15. Client X Target Market Summary Target Market Population GDP Per Capita Currency Languages Belgium 11,007,020 $45,367 EUR Dutch, French, German Cyprus 838,897 $28,237 EUR Greek, Turkish Denmark 5,671,050 $60,961 DKK Danish, German, English Germany 81,799,600 $44,555 EUR German Italy 60,681,514 $37,046 EUR Italian Poland 38,501,000 $13,967 PLN Polish, German, English Romania 19,042,346 $8,666 RON Romanian UK 62,262,000 $35,646 GBP EnglishTelephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  16. 16. Mobile Network by Target Market Top Mobile Network OperatorsBelgium 1. Proximus (Belgacom) 2. Mobistar (France Telecom / Telindus) 3. BASE (KPN)Subscribers 4,820,000 3,860,000 3,490,000Technology GSM, EDGE, UMTS, HSDPA GSM, EDGE, UMTS, HSDPA GSM, EDGE, UMTS, HSDPA 1. Cyta Mobile-Vodafone (CyprusCyprus Telecoms) 2. MTN (MTN Group) 3. PrimeTel Mobile (PrimeTel Plc)Subscribers 850,000 250,000 N/ATechnology GSM, GPRS, EDGE, UMTS, HSDPA GSM, UMTS aDenmark 1. TDC (TDC) 2. Telenor (Telenor) 3. Telia (Telia Sonera)Subscribers 4,475,000 2,038,000 1,449,000Technology GSM, UMTS GSM, UMTS GSM, UMTSGermany 1. Vodafone (Vodafone) 2. Telekom (Deutsch Telekom) 3. E-PlusSubscribers 37,625,000 35,403,000 22,717,000 GSM, GPRS, EDGE, UMTS, HSDPA, HSUPA, GSM, GPRS, EDGE, UMTS, HSDPA, HSUPA, GSM, GPRS, EDGE, UMTS, HSDPA,Technology HSPA+, LTE HSPA+, DC-HSPA+ LTE HSUPA, HSPA+, LTE 3. Wind (Vimplecom 80%, OrascomItaly 1. TIM (Telecom Italita, Telfonica 25% 2. Vodafone (Vodafone 77%, Verizon 23%) Telecom 20%)Subscribers 30,400,000 23,075,000 17,900,000Technology GSM, GPRS, EDGE, UMTS, HSDPA GSM, GPRS, UMTS, HSDPA GSM, GPRS, EDGE, UMTS, HSDPA 2. Plus (Polkomtel, Spartan CapitalPoland 1. Orange (TPSA, France Telecom 50%) Holdings) 3. T-Mobile (Deutsche Telecom)Subscribers 14,009,000 13,709,000 13,276,000 GSM, GPRS, EDGE, UMTS, HSPA, CDMA, GSM, GPRS, EDGE, UMTS, HSPA, HSPA+,Technology NMT 450 LTE CDMA GSM, GPRS, EDGE, UMTS, HSPA, HSPA+Romania 1. Orange (France Telecom) 2. Vodafone (Vodafone) 3. Cosmote (OTE, Romtelecom)Subscribers 10,400,000 7,600,000 6,500,000 GSM, GPRS, EDGE, UMTS, HSDPA, HSUPA, CDMA2000, EVDO, GSM, GPRS, EDGE,Technology HSPA+ GSM, GPRS, EDGE, UMTS, HSDPA, HSPA+ UMTS, HSDPA, HSPA+ 1. Everything Everywhere (France &United Kingdom Deutsche Telecom 50/50) 2. O2 (Telefonica)Subscribers 27,600,000 22,200,000 19,300,000 GSM, GPRS, EDGE, UMTS, HSDPA, HSPA+, GSM, GPRS, EDGE, UMTS, HSDPA,Technology WiFi UMA GSM, GPRS, EDGE, UMTS, HSDPA, HSPA+ HSPA+
  17. 17. Mobile Devices and OS’ by Target Market UK Germany ItalyShare of Mobile Media Users 56.60% 40.00% 43.60%Share of Smarthphone Users 51.90% 37% 43.90%Smartphone Installed Audience 25.4m 21.3m 21.1mSmartphone Sales Exceed FeaturePhones May-10 Jan-11 Jun-11 Nokia 24.4% Nokia 29.1% Nokia 43.8% Samsung 19.9% Samsung 24.3% Samsung 24.2%By Mobile Handset Apple 13.0% Sony Eric. 13.5% LG 7.2% Apple 26.4% Nokia 25.1% Nokia 51.7% HTC 18.5% Apple 22.2% Apple 15.9%By Smart Phone RIM 18.3% Samsung 20.2% Samsung 14.1% Symbian 29.6% Symbian 46.4% Symbian 67.1% IOS 27.4% IOS 20.7% IOS 12.9% Android 18.6% Microsoft 12.5% Microsoft 10.0% RIM 17.1% Android 11.6% RIM 5.2%Smarthphone Market Share by OS Microsoft 4.9% RIM 4.8% Android 4.1%OS Share of Device Traffic - Tablet 1. IOS 90.4% 2. Android 9.1% 3. RIM 0.5%OS Share of Device Traffic - Mobile 1. Android 47.4% 2. IOS 37.7% 3. RIM 6.5% 4. Other 8.4% 1. Apple iPhone 4 2. Apple iPhone 3GS 3. Samsung Galaxy Ace S5830 4. Samsung - Galaxy S II 5. AppleTop Acquired Phones in EU Big Five iPhone 4S 1. Android 31.2% 2. Symbian 29.9% 3. IOS 20.7% 4. RIM 9.4% 5. Microsoft 5.2% 6. Other 3.4% 7. PalmTop Operating Systems in EU Big Five 0.2%* Data Source was comScore 2012 Mobile Future in Focus Telephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  18. 18. Proposed Media Plan Mobile Media Networks Players Monthly DeliveryMedia Targeting Offer UK Germany Italy Denmark Poland Belgium Romania Cyprus CPA* Monthly* Capacity* CPC £0.05 £0.06 £0.07 £0.03 £0.06 £0.03 £0.03 £0.03 £80 150 £12,000 CPC £0.08 £0.08 £0.08 £0.07 £0.08 £0.07 £0.07 £0.07 £80 150 £12,000 CPC £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £80 150 £12,000 1. Network 2. Device CPC £0.10 £0.10 £0.10 £0.10 £0.10 £0.10 £0.10 £0.10 £80 150 £12,0001. Display 3. Vertical2. Text 4. Gender CPC £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £80 50 £4,000 Links 5. Age,3. Rich 6. Location CPC £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £0.20 £80 400 £32,000 Media 7. Interests, 8. Behaviour CPC £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £80 250 £20,000 9. Day Part CPC £0.60 £0.60 £0.60 £0.60 £0.60 £0.60 £0.60 £0.60 £80 200 £16,000 CPC £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £0.25 £80 100 £8,000 CPR £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £80 100 £8,000Telephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  19. 19. Proposed Media Plan Mobile Media Publishers Players Monthly MonthlyMedia Targeting Offer € Germany Italy DenmarkPolandBelgiumRomaniaCyprus CPA* * Budget* Mobile Gambler Data Owners1. MobileNumber 1. AgeOwnership 2. Gender CPM £0.10 N/A N/A N/A N/A N/A N/A N/A £80 100 £8,000 3. Lifestyle1. Mobile SMS 4. InterestRental 5. Location CPM £0.12 N/A N/A N/A N/A N/A N/A N/A £80 100 £8,000 Mobile Application Publishers 1. Location CPD £0.60 £0.25 £0.35 £0.25 £0.25 £0.25 £0.25 £0.25 £60 200 £12,0001. Display 2. iGaming2. Text Links Content CPD £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £60 200 £12,000Telephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  20. 20. Proposed Media Plan Mobile Media Owners Players MonthlyDescription Media Targeting Offer UK Germany Italy Denmark Poland Belgium Romania Cyprus CPA* Monthly* Budget* £ £ Network CPC £ 0.30 £ 0.30 £ 0.30 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30 80.00 250 £20,000 £ £ In-app advertising CPC £ 0.45 £ 0.45 £ 0.45 0.45 £ 0.45 £ 0.45 £ 0.45 £ 0.45 80.00 125 £10,000 £ £ Network CPC £ 0.25 £ 0.25 £ 0.25 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 80.00 125 £10,000 £ £Mobile ad Network Age, CPC £ 0.50 £ 0.50 £ 0.50 0.50 £ 0.50 £ 0.50 £ 0.50 £ 0.50 80.00 125 £10,000networks with Gender,established Lifestyle £ £iGaming Network Interest, CPC £ 0.25 £ 0.25 £ 0.25 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 80.00 63 £5,000clients Location £ £ Network CPC £ 0.30 £ 0.30 £ 0.30 0.30 £ 0.30 £ 0.30 £ 0.30 £ 0.30 80.00 100 £8,000 £ £ Network CPC £ 0.25 £ 0.25 £ 0.25 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 80.00 100 £8,000 £ £ Adult network CPC £ 0.25 £ 0.25 £ 0.25 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 80.00 125 £10,000 £ £ Network CPC £ 0.25 £ 0.25 £ 0.25 0.25 £ 0.25 £ 0.25 £ 0.25 £ 0.25 80.00 125 £10,000 Telephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  21. 21. iGaming Client Experience www.bettorcommunications.comTelephone UK: +44 1908 511 579 Email: marketing@bettorcommunications.com Web: www.bettorcommunications.com
  22. 22. Contact Us www.bettorcommunications.comPlease feel very welcome to Contact Us and discuss business cooperation on:Telephone UK: +441908511579Skype: bettorcommunicationsEmail: marketing@bettorcommunications.comWeb: www.bettorcommunications.comSocial Media: Thank You for your time and interest in working with Bettor Communications

×