Online Marketing the Right way!

1. SEO Still Sells
Amp Up Your Strategy
Christian Salazar

2. @ChristianS82

3. 3

4. Content Is Anything Created
By A Human For
Expression, Marketing or
Publication

5. Do This
Google
2005
5

6. URL String
URL Redirects
Meta Information
H1/H2/H3 lists

7. H1 Breadcrumbs
Internal Page Linking
VDP Meta
Inventory Meta
Limit Excessive Links
7

8. Can Do That
8

9. Do This
Google
2014
“We may be the only people in the world who can say our goal is
have people leave our website as quickly as possible”
Source: www.google.com/about/company/philosophy
9

10. Influence Your
Buyer At The
Research Stage.
10

11. 11

12. rd
3
Party Listing
And Lead
Providers Know
This
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13. 13

14. 14

15. 15

16. Consumers Are
Searching For What
They Want! Not The
Dealer To Buy It
From.
16

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21. 21

22. Pulaski, WI
Population:
Green Bay, WI
Population: 105, 809
3,576
22

23. 23

24. It’s pretty easy to find a Kia Soul in Joliet, IL.
24

25. Chicago Has Many More
25

26. Kia Soul, Optima, Rio, Sportage
26

27. Needle, meet haystack.
27

28. 28

29. These Guys Know How To Automate and Write Content. You Can Do The Same.
29

30. 30

31. This Is How
We Do It
31

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35. 35

36. 36

37. We Are Building Your
Brand and Domain
Authority… Letting
Google And Shoppers
Know That You Are The
Trusted Resource
37

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40. 40

41. 41

42. The Wall Street F$#%*ng
Journal
Is Talking About A
Car Dealership In San
Antonio.
42

43. Staying Power
43

44. Rank Nationwide!
Conversion And
Bounce Rate Is BS!
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50. 50

51. Go to this report
Loeber Motors ­ http://www.loebermotors.com
Loeber Motors
Oct 1, 2013 ­ Oct 31, 2013
Pages
All Visits
100.00%
Explorer
Pageviews
400
200
Oct 8
Oct 15
Oct 22
Oct 29
This data was filtered with the following filter expression: /clp
Page
Pageviews
Unique
Avg. Time on
Pageviews
Page
Bounce Rate
Entrances
Page Value
% Exit
5,827
5,103
00:01:21
4,078
66.11%
66.93%
$0.00
% of Total:
10.58% (55,061)
% of Total:
11.78% (43,315)
Site Avg:
00:00:57
(42.35%)
% of Total:
27.22% (14,982)
Site Avg:
35.35%
(87.02%)
Site Avg: 27.21%
(145.98%)
% of Total:
0.00% ($0.00)
1,125
1,035
00:02:47
980
84.59%
82.31%
$0.00
1.
/clp­2014­mercedes­benz­cla­vs­l
exus­is­250
2.
/clp­2014­mercedes­benz­cla­vs­
audi­a3
696
649
00:02:15
606
88.28%
84.48%
$0.00
3.
/clp­2014­mercedes­benz­cla­chic
ago­il
682
512
00:00:37
181
3.87%
25.51%
$0.00
4.
/clp­2014­mercedes­benz­s­class­
vs­bmw­7­series
653
608
00:03:03
586
82.94%
81.01%
$0.00
5.
/clp­2014­porsche­panamera­chic
ago­il
454
391
00:01:47
365
5.75%
76.65%
$0.00
6.
/clp­2014­porche­cayenne­chicag
o­il
413
341
00:00:40
275
3.64%
61.74%
$0.00
7.
/clp­2014­mercedes­benz­s­class­
vs­audi­a8
296
272
00:02:52
243
88.89%
81.08%
$0.00
8.
/clp­2014­mercedes­benz­s­class­
chicago­il
274
201
00:00:37
76
5.26%
25.91%
$0.00
9.
/clp­2014­mercedes­benz­cla­vs­
bmw­128i
265
245
00:02:15
188
85.64%
75.47%
$0.00
/clp­2014­mercedes­benz­cla­vs­c
adillac­ats
253
232
00:02:36
224
86.16%
83.79%
$0.00
10.
Rows 1 ­ 10 of 43
© 2013 Google
51

52. Go to this report
Loeber Motors -­ http://www.loebermotors.com
Loeber Motors
Oct 1, 2013 -­Oct 31, 2013
Location
ALL » COUNTRY / TERRITORY: United States
All Visits
85.07%
Map Overlay
Summary
2
6,680
Acquisition
Behavior
Region
% New Visits
Visits
New
Visits
Bounce Rate
Conversions
Pages /
Visit
Avg. Visit
Duration
Auto Finder
(Goal 1
Conversion
Goal 1: Auto Finder
Auto Finder
(Goal 1
Completions)
Rate)
Auto
Finder
(Goal 1
Value)
12,851
70.71%
9,087
30.21%
3.95
00:02:49
<0.01%
1
$0.00
% of Total:
85.07%
(15,107)
Site Avg:
73.58%
(-­3.89%)
% of
Total:
81.75%
(11,115)
Site Avg:
35.06%
(-­13.83%)
Site
Avg:
3.64
(8.47%)
Site Avg:
00:02:31
(11.32%)
Site Avg:
<0.01%
(17.56%)
% of Total:
100.00% (1)
% of
Total:
0.00%
($0.00)
1.
Illinois
6,680
54.88%
3,666
7.81%
5.41
00:04:06
0.00%
0
$0.00
2.
California
1,097
90.88%
997
61.44%
1.87
00:01:00
0.09%
1
$0.00
3.
New York
495
90.91%
450
62.63%
1.86
00:00:51
0.00%
0
$0.00
4.
Texas
489
89.98%
440
60.94%
2.03
00:02:54
0.00%
0
$0.00
5.
Florida
472
92.37%
436
69.92%
1.63
00:00:41
0.00%
0
$0.00
6.
New Jersey
247
83.81%
207
63.97%
1.88
00:01:04
0.00%
0
$0.00
7.
Pennsylvania
221
92.31%
204
58.37%
1.96
00:01:26
0.00%
0
$0.00
8.
(not set)
209
96.65%
202
30.62%
1.39
00:00:22
0.00%
0
$0.00
9.
Georgia
208
91.83%
191
59.13%
1.97
00:00:49
0.00%
0
$0.00
Michigan
204
79.41%
162
28.43%
4.37
00:02:18
0.00%
0
$0.00
10.
52

53. LANDING PAGES
JUNE 1ST-30TH 2013

54. BLOG ANALYTICS
APRIL 1ST-30TH 2013

55. DON’T BELIEVE
BLOGS
ARE POWERFUL?

56. 56

57. LEADS
57

58. Go to this report
Toyota of Naperville ­ http://www.toyotaofnaperville.com
Toyota of Naperville
Jul 10, 2013 ­ Aug 10, 2013
Audience Overview
All Visits
100.00%
Overview
Visits
3,000
1,500
Jul 15
Jul 22
Jul 29
Aug 5
36,067 people visited this site
New Visitor
Visits
Unique Visitors
46,633
36,067
Returning Visitor
Pageviews
179,439
29.5%
Pages / Visit
Avg. Visit Duration
Bounce Rate
3.85
00:03:13
29.04%
70.5%
% New Visits
70.43%
Language
Visits
1. en­us
% Visits
44,705
95.87%
2. (not set)
695
1.49%
3. en
361
0.77%
4. en­gb
106
0.23%
5. es­es
98
0.21%
6. pl
75
0.16%
7. c
55
0.12%
8. zh­cn
54
0.12%
9. es
47
0.10%
10. pl­pl
35
0.08%
view full report
58
© 2013 Google

59. LEADS CHART
826 LEADS!

62. Too Easy
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65. 65

66. Writers
Writers
Writers
66

67. Amazing
Website
Provider
67

68. Brilliant
Marketing Brain
With Fresh and
Hip Ideas
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70. TAKEAWAYS
Seriously, the key points are…
• Google is the main source of information for
consumers. Place your dollars here.
• Be an information resource for your consumers.
• Influence your buyer at the research stage.
• Why are you paying 3rd parties to get your
leads?
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71. 71

72. @ChristianS82
csalazar@dealerfire.com
72