Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Bootstrapping vs. Venture Capital
1. C h r i s t i a n H ä f n e r
@ c h r i s t h a e f n e r
Bootstrapping vs. VC
How to make the right decision?
2. Bootstrapping
• Creativity
• Small scale opportunities
• Focus on cost-driven KPI
• Result driven optimization of
campaigns / channels (e.g. CAC)
=
revenue
first
@christhaefner
Venture Capital
• A viable plan & experience to spend the
money without wasting too much of it
• Proof of concept of small scale
marketing activities
• A good reason (e.g. competition or high
scaleability)
• Growth driven KPI optimization
=
expenses
first
Requires… Requires…
3. Bootstrapping vs. Venture Capital
@christhaefner
Year
1 Year
2 Year
3 Year
4
Bootstrapping
Venture
Capital
Depends on what you want