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Kreative Produktinnovation - Materials

  1. 1. Ideation More info: www.innowiz.be Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 1
  2. 2. Gamestorming Ideation Adapted from the book ‚Gamestorming‘ (see slide 8) Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 2
  3. 3. Guiding Questions Opening questions Goal: get people feel comfortable with the process of working together, sense of energy & optimism • How would you define the problem we are facing? • What kinds of things do we want to explore? • What are the biggest problem areas? from the book ‚Gamestorming‘, Page 27-32 Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 3
  4. 4. Guiding Questions Navigating Questions Goal: summarize key points, confirm that people agree • Are we on track? • Did I understand this correctly? • Is this helping us to get where we want to go? • Is this a useful discussion thread? • Should we table this for now and put it on a list of things to talk about later? • Does the goal that we set this morning still make sense, or should we make some adjustments based on what we have learned so far? from the book ‚Gamestorming‘, Page 27-32 Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 4
  5. 5. Guiding Questions Examining Questions Goal: invoke observation & analysis, make abstract ideas more concrete, zoom in on a topic • What is it made of? • How does it work? • What are the pieces and parts? • Can you give me an example of that? • What does that look like? • Can you describe it in terms of a real-life scenario? from the book ‚Gamestorming‘, Page 27-32 Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 5
  6. 6. Guiding Questions Experimental Questions Goal: spark the imagination, reach higher level of abstraction • What else works like this? • If this were an animal (plant, machine, etc.), what kind of animal would it be, and why? • What are we missing? • What if all the barriers were removed? • How would we handle this if we were operating a restaurant? What if it was a hospital? • What if we are wrong? from the book ‚Gamestorming‘, Page 27-32 Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 6
  7. 7. Guiding Questions Closing Questions Goal: move toward commitment, decision, and action, like coming home: you are tired but you want to end the day with a sense of accomplishment • People want to know: Where is the artifact? What is finished? What comes next? What will tomorrow look like? • How can we prioritize these options? • What’s feasible? • What can we do in the next two weeks? • Who is going to do what? from the book ‚Gamestorming‘, Page 27-32 Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 7
  8. 8. Empfohlene Lektüre Gray, Dave, Brown, Sunni, & Macanufo, James (2011). Gamestorming : a playbook for innovators, rulebreakers, and changemakers. Beijing : O'Reilly, 2011 hb ar en ein se d ortr ag en Bei V Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 8
  9. 9. Empfohlene Lektüre zu Design Thinking IDEO Human Centered Design: • An Introcution • Toolkit • Field Guide Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 9
  10. 10. Erfahrungen aus der Wirtschaft Section 1 The Team Section 2 The Company Section 3 The Customer Collection of texts. Easy to read. See chapters 1,2,5,6,10 about approaches and methods for groups Winsor, J. (Ed.) (2006). SPARK – Be More Innovative Through Co-Creation. Chicago, IL: B2 Books. eLibrary: http://site.ebrary.com/lib/businesstitles/docDetail.action?docID=10091316&p00=spark Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 10
  11. 11. Kreativität unterstützen Edward De Bono (2008). Creativity Workout: 62 Exercises to Unlock Your Most Creative Ideas. Berkeley, CA : ULYSSES PRESS http://ecx.images-amazon.com/images/I/918l4-kc2hL.jpg http://www.innovationplannercards.com/DSCN0020r.jpg hb ar en ein se g end V ortr a Bei „Ideenrausch“ innovationplannercards.com Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 11
  12. 12. Kreativität unterstützen „This ingenious pack of 56 brainstorming cards was developed to assist people in + stimulating their creativity and foster new and different ideas.“ http://creativethinking.net hb ar en ein se g end V ortr a Bei Michalko, Michael (2003). Thinkertoys : a handbook for creative- thinking techniques (2nd ed.). Berkeley, CA : Ten Speed Press. Michalko, Michael (2003). Thinkpak: A Brainstorming Card Deck. Berkeley, CA : Ten Speed Press. Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 12
  13. 13. © Julian j. Schrader http://farm5.static.flickr.com/4098/4830414858_b6dee79f9a_b.jpg Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
  14. 14. hb ar en ein se d ortr ag en Bei V http://www.creativewhack.com/product.php?productid=64 http://www.creativewhack.com Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
  15. 15. Kreativität unterstützen d en ein se hb ar ag en Bei Vortr IDEO Method Cards Design with Intent Cards http://danlockton.com/toolkit/images/cardpack_print.jpg www.ideo.com/work/method-cards/ www.designwithintent.co.uk Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 15
  16. 16. Hintergrund / Nachschlagewerk „The author argues that innovations occur when people see beyond their expertise and approach situations actively, with an eye toward putting available materials together in new combinations. […] Less focused on innovations within a corporate setting than on individual achievements, and more concerned with self-starting and goal-setting than teamwork […]“ Contents: http://www.gbv.de/dms/bowker/toc/9781422102824.pdf Frans Johansson (2006). The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures. Harvard Bussiness School Press: Boston, MA. Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 16
  17. 17. Hintergrund / Nachschlagewerk PART I: Group Process and Creativity PART II: Group Creativity in Context Contents: http://catdir.loc.gov/catdir/enhancements/fy0613/2002151032-t.html hb ar en ein se d ortr ag en Bei V Paul B. Paulus, Bernard A. Nijstad (eds.) (2003). Group Creativity: Innovation through Collaboration. New York : Oxford University Press. eLibrary: http://site.ebrary.com/lib/academiccompletetitles/docDetail.action?docID=10085239 Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 17
  18. 18. Hintergrund / Nachschlagewerk THEME 1: CREATIVITY AND DESIGN THEME 2: ENVIRONMENTAL INFLUENCES THEME 3: INNOVATION AND ENTREPRENEURSHIP THEME 5: METATHEORIES OF CREATIVITY THEME 6: PERSONAL CREATIVITY THEME 7: STRUCTURED INTERVENTIONS Contents: http://catdir.loc.gov/catdir/toc/ecip0818/2008021055.html hb ar en ein se d ortr ag en Bei V Tudor Rickards (Ed.) (2009). The Routledge companion to creativity. London : Routledge. Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 18
  19. 19. WWW-Quellen CreaJour (Deutsch): Glossar, Prozessmodelle, Techniken, Werkzeugsammlung http://www.creajour.de/methodisches/ „Enzyklopädie über Kreativität“ (Deutsch): Process, Techniken, Gebrauch, Einschränkungen http://creapedia.com MEKI „Methoden-Datenbank kreative Ideenfindung“ (Deutsch) http://nw.vibss.de/management/zukunftskompetenz- ideenfindung-im-sportverein/methoden-datenbank-kreative- ideenfindung/meki-methoden-datenbank-kreative-ideenfindung/ Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 19
  20. 20. Wissenschaftliche Quellen Ideation und kreatives Problemlösen: Harris, P., Johnson, R.: Creative Problem Solving in the New Millenium. Journal of the American Dietetic Association. 99, A20 (1999). Liu, Y.-C., Chakrabarti, A., Bligh, T.: Towards an “ideal” approach for concept generation. Design Studies. 24, 341-355 (2003). Strickland, B.B. ed: Divergent Thinking, Gale Encyclopedia of Psychology. Gale : Detroit (2001). West, M.A.: Sparkling fountains or stagnant ponds: An integrative model of creativity and innovation implementation in work groups. Applied Psychology-an International Review. 51, 355–386 (2002). Williamson, P.K.: The creative problem solving skills of arts and science students--The two cultures debate revisited. Thinking Skills and Creativity. 6, 31-43 (2011). Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 20

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