1. Ideation
More info: www.innowiz.be
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 1

2. Gamestorming
Ideation
Adapted from the book ‚Gamestorming‘ (see slide 8)
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 2

3. Guiding Questions
Opening questions
Goal: get people feel comfortable with the
process of working together, sense of
energy & optimism
• How would you define the problem we are
facing?
• What kinds of things do we want to
explore?
• What are the biggest problem areas?
from the book ‚Gamestorming‘, Page 27-32
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 3

4. Guiding Questions
Navigating Questions
Goal: summarize key points, confirm that
people agree
• Are we on track?
• Did I understand this correctly?
• Is this helping us to get where we want to
go?
• Is this a useful discussion thread?
• Should we table this for now and put it on
a list of things to talk about later?
• Does the goal that we set this morning still
make sense, or should we make some
adjustments based on what we have
learned so far?
from the book ‚Gamestorming‘, Page 27-32
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 4

5. Guiding Questions
Examining Questions
Goal: invoke observation & analysis, make
abstract ideas more concrete, zoom in on
a topic
• What is it made of?
• How does it work?
• What are the pieces and parts?
• Can you give me an example of that?
• What does that look like?
• Can you describe it in terms of a real-life
scenario?
from the book ‚Gamestorming‘, Page 27-32
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 5

6. Guiding Questions
Experimental Questions
Goal: spark the imagination, reach higher
level of abstraction
• What else works like this?
• If this were an animal (plant, machine,
etc.), what kind of animal would it be, and
why?
• What are we missing?
• What if all the barriers were removed?
• How would we handle this if we were
operating a restaurant? What if it was a
hospital?
• What if we are wrong?
from the book ‚Gamestorming‘, Page 27-32
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 6

7. Guiding Questions
Closing Questions
Goal: move toward commitment, decision,
and action, like coming home: you are
tired but you want to end the day with a
sense of accomplishment
• People want to know: Where is the
artifact? What is finished? What comes
next? What will tomorrow look like?
• How can we prioritize these options?
• What’s feasible?
• What can we do in the next two weeks?
• Who is going to do what?
from the book ‚Gamestorming‘, Page 27-32
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 7

8. Empfohlene Lektüre
Gray, Dave, Brown, Sunni, & Macanufo,
James (2011). Gamestorming : a playbook
for innovators, rulebreakers, and
changemakers. Beijing : O'Reilly, 2011
hb ar
en ein se
d
ortr ag en
Bei V
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 8

9. Empfohlene Lektüre
zu Design Thinking
IDEO Human Centered
Design:
• An Introcution
• Toolkit
• Field Guide
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 9

10. Erfahrungen aus
der Wirtschaft
Section 1 The Team
Section 2 The Company
Section 3 The Customer
Collection of texts. Easy to read. See chapters
1,2,5,6,10 about approaches and methods for
groups
Winsor, J. (Ed.) (2006). SPARK – Be More Innovative Through
Co-Creation. Chicago, IL: B2 Books.
eLibrary: http://site.ebrary.com/lib/businesstitles/docDetail.action?docID=10091316&p00=spark
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 10

11. Kreativität
unterstützen
Edward De Bono (2008). Creativity Workout:
62 Exercises to Unlock Your Most Creative
Ideas. Berkeley, CA : ULYSSES PRESS
http://ecx.images-amazon.com/images/I/918l4-kc2hL.jpg
http://www.innovationplannercards.com/DSCN0020r.jpg
hb ar
en ein se
g end
V ortr a
Bei
„Ideenrausch“ innovationplannercards.com
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 11

12. Kreativität
unterstützen
„This ingenious pack of 56
brainstorming cards was
developed to assist people in
+ stimulating their creativity and
foster new and different ideas.“
http://creativethinking.net
hb ar
en ein se
g end
V ortr a
Bei
Michalko, Michael (2003). Thinkertoys : a handbook for creative-
thinking techniques (2nd ed.). Berkeley, CA : Ten Speed Press.
Michalko, Michael (2003). Thinkpak: A Brainstorming Card Deck.
Berkeley, CA : Ten Speed Press.
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 12

13. © Julian j. Schrader
http://farm5.static.flickr.com/4098/4830414858_b6dee79f9a_b.jpg
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012

14. hb ar
en ein se
d
ortr ag en
Bei V
http://www.creativewhack.com/product.php?productid=64
http://www.creativewhack.com
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012

15. Kreativität
unterstützen d en ein se
hb ar
ag en
Bei Vortr
IDEO Method Cards Design with Intent Cards
http://danlockton.com/toolkit/images/cardpack_print.jpg
www.ideo.com/work/method-cards/ www.designwithintent.co.uk
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 15

16. Hintergrund /
Nachschlagewerk
„The author argues that innovations occur when
people see beyond their expertise and approach
situations actively, with an eye toward putting available
materials together in new combinations. […] Less
focused on innovations within a corporate setting than
on individual achievements, and more concerned with
self-starting and goal-setting than teamwork […]“
Contents: http://www.gbv.de/dms/bowker/toc/9781422102824.pdf
Frans Johansson (2006). The Medici Effect: Breakthrough
Insights at the Intersection of Ideas, Concepts, and Cultures.
Harvard Bussiness School Press: Boston, MA.
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 16

17. Hintergrund /
Nachschlagewerk
PART I: Group Process and Creativity
PART II: Group Creativity in Context
Contents: http://catdir.loc.gov/catdir/enhancements/fy0613/2002151032-t.html
hb ar
en ein se
d
ortr ag en
Bei V
Paul B. Paulus, Bernard A. Nijstad (eds.) (2003). Group Creativity:
Innovation through Collaboration. New York : Oxford University Press.
eLibrary: http://site.ebrary.com/lib/academiccompletetitles/docDetail.action?docID=10085239
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 17

18. Hintergrund /
Nachschlagewerk
THEME 1: CREATIVITY AND DESIGN
THEME 2: ENVIRONMENTAL INFLUENCES
THEME 3: INNOVATION AND ENTREPRENEURSHIP
THEME 5: METATHEORIES OF CREATIVITY
THEME 6: PERSONAL CREATIVITY
THEME 7: STRUCTURED INTERVENTIONS
Contents: http://catdir.loc.gov/catdir/toc/ecip0818/2008021055.html
hb ar
en ein se
d
ortr ag en
Bei V
Tudor Rickards (Ed.) (2009). The Routledge companion to creativity.
London : Routledge.
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 18

19. WWW-Quellen
CreaJour (Deutsch): Glossar, Prozessmodelle, Techniken,
Werkzeugsammlung
http://www.creajour.de/methodisches/
„Enzyklopädie über Kreativität“ (Deutsch): Process,
Techniken, Gebrauch, Einschränkungen
http://creapedia.com
MEKI „Methoden-Datenbank kreative Ideenfindung“ (Deutsch)
http://nw.vibss.de/management/zukunftskompetenz-
ideenfindung-im-sportverein/methoden-datenbank-kreative-
ideenfindung/meki-methoden-datenbank-kreative-ideenfindung/
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 19

20. Wissenschaftliche
Quellen
Ideation und kreatives Problemlösen:
Harris, P., Johnson, R.: Creative Problem Solving in the New Millenium.
Journal of the American Dietetic Association. 99, A20 (1999).
Liu, Y.-C., Chakrabarti, A., Bligh, T.: Towards an “ideal” approach for
concept generation. Design Studies. 24, 341-355 (2003).
Strickland, B.B. ed: Divergent Thinking, Gale Encyclopedia of
Psychology. Gale : Detroit (2001).
West, M.A.: Sparkling fountains or stagnant ponds: An integrative model
of creativity and innovation implementation in work groups. Applied
Psychology-an International Review. 51, 355–386 (2002).
Williamson, P.K.: The creative problem solving skills of arts and science
students--The two cultures debate revisited. Thinking Skills and
Creativity. 6, 31-43 (2011).
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 20