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2016 

trends in mobility


CHRISTIAN GLOVER WILSON

November 2015
Industry
Technology
Ecosystem
Approach
Design
2016 mobile trends
Industry
Technology
Ecosystem
Approach
Design
• Mobile will overtake desktop
Already more mobile searches than
desktop in ...
Industry
Technology
Ecosystem
Approach
Design
2016 mobile trends

Technology
• AI and machine learning
Will drive decision...
Industry
Technology
Ecosystem
Approach
Design
2016 mobile trends

mobile Ecosystem
• Deep linking
The ability to expose sp...
Industry
Technology
Ecosystem
Approach
Design
2016 mobile trends

development Approach
• Broader standards support
Complet...
Industry
Technology
Ecosystem
Approach
Design
2016 mobile trends

Design Practices
• Dynamic designs
More scrolling experi...
Thank you
Christian Glover Wilson
VP, Technology & Strategy
christian.gloverwilson@tigerspike.com
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2016 Trends in Mobility

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Early view on what 2016 trends will affect your mobile strategy

Published in: Technology

2016 Trends in Mobility

  1. 1. 2016 
 trends in mobility
 
CHRISTIAN GLOVER WILSON
 November 2015
  2. 2. Industry Technology Ecosystem Approach Design 2016 mobile trends
  3. 3. Industry Technology Ecosystem Approach Design • Mobile will overtake desktop Already more mobile searches than desktop in 10 countries inc. the US • Mobile First to Mobile Only Domination of mobile means some brands will bypass desktop entirely 2016 mobile trends
 Industry
  4. 4. Industry Technology Ecosystem Approach Design 2016 mobile trends
 Technology • AI and machine learning Will drive decision support and automated customer assistance • Big Data Product recommendation and behavioral forecasting will become more commonplace
  5. 5. Industry Technology Ecosystem Approach Design 2016 mobile trends
 mobile Ecosystem • Deep linking The ability to expose specific functionality will support frictionless user experiences • Deep searching App indexing and SEO-friendly AJAX will expose content to more searches
  6. 6. Industry Technology Ecosystem Approach Design 2016 mobile trends
 development Approach • Broader standards support Complete HTML5 adoption and the retiring of legacy platforms will enable design in the browser and rapid responsive development • Real-time interfaces node.js, webhooks and other technologies will power immediate response UIs
  7. 7. Industry Technology Ecosystem Approach Design 2016 mobile trends
 Design Practices • Dynamic designs More scrolling experiences across fewer screens; more use of animation and transition • Crisp UIs Broad use of ‘Material Design’ and card layouts will support modular content and utilities
  8. 8. Thank you Christian Glover Wilson VP, Technology & Strategy christian.gloverwilson@tigerspike.com

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