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1
PERSPECTIVEPRESENTED BY: LOUIS TWELVE
Christian FRANK
📡Technology Marketing
Innovations For Leaders
In High Tech Enginee...
2The Challenge
In Today’s World Companies face…
fast moving markets & new
business models, less customer
loyalty & lower r...
3…That Creates
with a deep sense for market
trends, who can inspire product
development & achieve
organizational excellenc...
4
“ True Marketing Innovation
Is Talent Over Technology…”
5
MASTER OF BUSINESS & ENGINEERING
DIPL-ING | REFERENT FÜR MARKETING
Meet Christian…
📡 Technology Marketing Manager
“I Del...
6
The Solution
This is what I do
7
Planning & Program
Definition
Marketing Engineering
Process Diagram
Content &
Communication
Marketing Channels
Analysis,...
8Program Planning
Check-List
• Segments To Target?
• Competitive Intelligence
• Role of Partners?
• Target Group? Existing...
9
Program Evaluation
& ROI
10
33-50%
25-80%
25-50%
10-15%
Response
Mktg Qualified Lead
Sales Accepted
Lead
Opportunity
Closed
Won
-
500
1.000
1.500
2...
11
Benefits Of Working
With Christian
Out-Of-Box Innovations To…
Be Best Supported In Your Own Goals.
GROW YOUR BUSINESS &...
12
My Portfolio
Take a sneak peak
13Marketing Domains
High Tech Engineering
3D CAD Design Software1
Cloud Based Engineering
Database-Driven Collaboration
Sa...
14
“Inspired...?”
15
Christian FRANK
christian-frank@live.de + 49 176 / 62 90 98 45 www.tinyURL.com/ChristianFrank
Reach Out Today
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Technology_Marketing_Toolbook_by_Ch.Frank_[LinkedIn]

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Technology_Marketing_Toolbook_by_Ch.Frank_[LinkedIn]

  1. 1. 1 PERSPECTIVEPRESENTED BY: LOUIS TWELVE Christian FRANK 📡Technology Marketing Innovations For Leaders In High Tech Engineering
  2. 2. 2The Challenge In Today’s World Companies face… fast moving markets & new business models, less customer loyalty & lower retention rates, customers just “have it their way” and move on RAPID CHANGE with 3D printing, laser scanning & CAD easily available, it is not about sheer manufacturing any more, it is great marketing to make products shine LESS PRODUCT FOCUS more than ever do market leaders devote large investments to marketing tools, -automation, - intelligence & new media channels FIERCE COMPETITION
  3. 3. 3…That Creates with a deep sense for market trends, who can inspire product development & achieve organizational excellence for the go-to-market TRUE VISIONAIRES talented out-of-the-box thinkers, who can form the right messaging to resonate at every stage of the buyer’s journey BIG COMMUNICATORS beyond technological Marketing- revolutions, who are gifted to create uber-brands to stand out from the crowd GREAT TALENTS Need For…
  4. 4. 4 “ True Marketing Innovation Is Talent Over Technology…”
  5. 5. 5 MASTER OF BUSINESS & ENGINEERING DIPL-ING | REFERENT FÜR MARKETING Meet Christian… 📡 Technology Marketing Manager “I Deliver Technology Marketing Innovations To Leaders In High Tech Engineering Markets Offering A Strong Technical Background Combined With 10+ Yrs. Marketing Expertise In Demand Generation, Strategic Marketing And Product Management. I Am A Master In Translating Global Marketing Vision Into Impactful Geo-Relevant Plans, Shaping Marketing Processes To Deliver More, Faster & More Reliably While Leading Boldly By Driving Sales To Gain Market Share And Help Contribute To The Success Of Any Business Unit.” 10+ yrs. Marketing Expertise STRATEGIC MARKETING DEMAND GENERATION PRODUCT MANAGEMENT
  6. 6. 6 The Solution This is what I do
  7. 7. 7 Planning & Program Definition Marketing Engineering Process Diagram Content & Communication Marketing Channels Analysis, Market Intelligence Lead Generation, Customers Program Evaluation & ROI
  8. 8. 8Program Planning Check-List • Segments To Target? • Competitive Intelligence • Role of Partners? • Target Group? Existing/New Business? • Assess Revenue Potential • Program Goals? • Invest & Projected Return? • Product/Service Offering? • Value Proposition? • Resources, Budget, Time-line?
  9. 9. 9 Program Evaluation & ROI
  10. 10. 10 33-50% 25-80% 25-50% 10-15% Response Mktg Qualified Lead Sales Accepted Lead Opportunity Closed Won - 500 1.000 1.500 2.000 2.500 3.000 3.500 4.000 CW46 CW47 CW48 CW49 CW50 CW51 CW52 CW53 CW54 CW55 CW56 CW57 Q2 FY15 Response MQL SQL Opp. Won Tracking Effectiveness Inbound & Outbound Activity Sales & Marketing Funnel
  11. 11. 11 Benefits Of Working With Christian Out-Of-Box Innovations To… Be Best Supported In Your Own Goals. GROW YOUR BUSINESS & RAISE MARKET SHARE Stand Apart From Competition & Lead Boldly For Success. DELIVER MARKETING INNOVATION Deliver More, Faster & More Reliably To Int. & Ext. Audiences RAISE EFFICIENCY & DRIVE SALES
  12. 12. 12 My Portfolio Take a sneak peak
  13. 13. 13Marketing Domains High Tech Engineering 3D CAD Design Software1 Cloud Based Engineering Database-Driven Collaboration SaaS Enterprise Solutions Digital & Rapid Prototyping 2 3 4 5
  14. 14. 14 “Inspired...?”
  15. 15. 15 Christian FRANK christian-frank@live.de + 49 176 / 62 90 98 45 www.tinyURL.com/ChristianFrank Reach Out Today

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