What does trust mean in
banking?1. Customers trust that we take care of the them and that their information is secure2. Customers are technologically ignorant regarding what constitutes a secure system, they must trust what their bank tells them.3. Speed of response, quality of information and openness are the most important communication aspe ts to build trust omm ni ation aspects b ild t st Source: Handelshøyskolen BI and Peggy Brønn.
Mapping • Homepage and internet
banking • T diti Traditional media l di Customers • Social media • Customers support • Employees • Governments Stakeholders • Competitors • Industry organisations • Speed of response • Customer service • Quality of information • Openness • Top management Internally I t ll • Employees • Security experts must understand the needs of the customers...
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