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We Call It “Social Realization” — Reasserting Brand Influence within Social to Connect with Consumers
Chrissy Stanojev, Senior Social Media Strategist, MRM//McCANN
Consumers are content creators with high expectations from the brands they care about. They value peer connections, and peer influence is vital. Now more than ever, consumers have the ability to shape brands. And social has been the agent of change. Social Realization recognizes that social is not just a channel, platform, or a behavior, or even publishing content to a Facebook page. Social Realization is reasserting brand influence to connect with consumers. The success of Social Realization relies heavily on the relationship between an agency and a pharmaceutical company. It is crucial for a partnered agency to identify and understand the factors impacting the brand while keeping the brand’s reputation and safety at the forefront.
• Become a trusted partner through constant research and an in-depth knowledge of the brand(s), category and key trends impacting the market
• Stay in lock step with the latest social platform capabilities to enable rather than hinder Pharma’s presence in the social sphere
Chrissy Stanojev, Sr Social Media Strategist, MRM//McCANN
#GetRealized | firstname.lastname@example.org