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BuzzFeed intro

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BuzzFeed intro

  1. 1. Chris Puckett<br />Director of Sales<br />P: 917-817-7121<br />chrispuckett@buzzfeed.com<br />
  2. 2. BuzzFeed is...<br />...where people react to the most viral content on the web<br />www.BuzzFeed.com<br />
  3. 3. BuzzFeed.com<br /><ul><li>Top 500 US Internet Site
  4. 4. 8 Million Unique Visitors
  5. 5. Highly engaged, </li></ul>sharing audience.<br />
  6. 6. The largest “what’s hot” network<br />BuzzFeed<br />Partners<br />140 million<br />Tracking the actual sharing activity on 150 million uniques (2 billion page views) of partner sites<br />Buzzfeed.com<br />8 Million<br />
  7. 7. Viral Monitor of your content, & the web. <br />Track and measure earned media<br />Real-time viral meme tracker<br />Snooki snacks<br />
  8. 8. Buzzfeed Social StrategyEncourage sharing on BuzzFeed & the BuzzFeed Network with compelling viral content.<br />Optimize Verizon campaigns on viral rank, pulled from BuzzFeed or any source.<br />Viral Lift = Sharing = Success!<br />Buzzfeed promotes viral sharing by running across our network.<br />DSPs<br />Your Content<br /> Our Measurement<br />Social Sharing<br />
  9. 9. The BuzzFeed Audience<br />*<br />65%<br />44%<br />18-26<br />MALE<br />AGE<br />COLLEGE<br />GRADUATES<br />$60K - $100K HHI<br />Data: Quantcast<br />*However the “average” doesn’t do an accurate job of explaining our audience, as it’s driven by the actual pieces of viral content<br />
  10. 10. ...and BuzzFeed users do the most sharing.<br />Shared links have a longer shelf life on Facebook than Twitter, <br />and Buzzfeed sends more traffic through re-shares than direct<br />clicks.<br />*Hill Holiday Study, Advertising Age, 7/21/10<br />
  11. 11. BuzzFeed Advertising Products<br />
  12. 12. BuzzFeed Home Page Placements<br />Using High Performing BuzzFeed Story Units, Thumbnails, Badges and 300x250’s to seed and share Verizon content, driving to BuzzFeed Story Pages.<br />
  13. 13. BuzzFeed Viral Stories<br />Utilize the BuzzFeed Editorial Team to create awareness for Verizon by creating BuzzFeed posts that go viral across the web!<br />
  14. 14. Samsung Examples<br />
  15. 15. BuzzFeed Placements and Units <br />
  16. 16. BuzzFeedSupersharers<br />
  17. 17. How often do you visit BuzzFeed?<br />
  18. 18. How often do you share content when you visit BuzzFeed via Twitter, E-mail, Facebook, etc?<br />Survey Size = 304 Users<br />
  19. 19. Why do you visit BuzzFeed?<br />
  20. 20. Do you watch television? <br />
  21. 21. Do you go to the movies?<br />

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