Marketing Solutions
LinkedIn value propositionThe world of work….         Marketing Solutions
The LinkedIn modelThree diverse, scalable & growing business lines….                                Premium Subscriptions ...
The global connected professional network170,000,000 million members…       Canada                                    Euro...
LinkedInOver the next 60 Minutes….                               75,000+ New members                               54,000+...
LinkedIn’s position in the Social Media landscapeConvoluted market…         Marketing Solutions
LinkedIn’s position in the Social Media landscapeProfessional context…                                    Personal        ...
What are people doing on LinkedInThe value we bring to our members…           Identity                    Insights        ...
Marketing Solutions
High Impact & ReachTarget audience with precision…                                  •   Profession                        ...
LinkedIn advertisingDisplay opportunities…         Marketing Solutions
ReportingPower and accuracy of professional profile data…  Who Visits Your Page?           Who Saw Your Campaign?  Who Cli...
LinkedIn advertisingSocial opportunities…         Build                 Attract         Amplify               Engage      ...
BuildAttract                          Live News/RSS feeds & MPU Branding Unit                                             ...
EngageAmplify                          Targeted status updates can be                          sent out to a segmented    ...
Amplify    Marketing Solutions
Engage                   Complete ownership of right                         hand rail. Full moderation                   ...
Thank YouYour LinkedIn Team.         Marketing Solutions
LinkedIn: Content AdsMultiple choices to bring content to your target audience….                                          ...
LinkedIn: Poll UnitsPaid, Owned & Earned                                                                           Owned: ...
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LinkedIn Advertising Overview

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LinkedIn Advertising Overview

  1. 1. Marketing Solutions
  2. 2. LinkedIn value propositionThe world of work…. Marketing Solutions
  3. 3. The LinkedIn modelThree diverse, scalable & growing business lines…. Premium Subscriptions Marketing Solutions Corporate Solutions Marketing Solutions 3
  4. 4. The global connected professional network170,000,000 million members… Canada Europe 38M 4M Pacific Rim 5M US 9.3M UK 59M Middle East 2M Central & India Africa 12M South America 3M Australasia 8M 2M Marketing Solutions
  5. 5. LinkedInOver the next 60 Minutes…. 75,000+ New members 54,000+ Links shared 1,350,000+ Pages viewed 255,000+ Professionals will visit Marketing Solutions
  6. 6. LinkedIn’s position in the Social Media landscapeConvoluted market… Marketing Solutions
  7. 7. LinkedIn’s position in the Social Media landscapeProfessional context… Personal Professional Public Marketing Solutions
  8. 8. What are people doing on LinkedInThe value we bring to our members… Identity Insights Everywhere Connect, find and be found Be great at what you do We work where our members work Marketing Solutions 8
  9. 9. Marketing Solutions
  10. 10. High Impact & ReachTarget audience with precision… • Profession • Seniority • Industry • Education • Company Size • Geography • Group Membership Marketing Solutions
  11. 11. LinkedIn advertisingDisplay opportunities… Marketing Solutions
  12. 12. ReportingPower and accuracy of professional profile data… Who Visits Your Page? Who Saw Your Campaign? Who Clicked On Your Ads? Who Clicked on Your Ads? Marketing Solutions
  13. 13. LinkedIn advertisingSocial opportunities… Build Attract Amplify Engage Marketing Solutions
  14. 14. BuildAttract Live News/RSS feeds & MPU Branding Unit Targeted recruitment through dynamic follow ad (average CTR 0.8%) Marketing Solutions
  15. 15. EngageAmplify Targeted status updates can be sent out to a segmented audience. Marketing Solutions
  16. 16. Amplify Marketing Solutions
  17. 17. Engage Complete ownership of right hand rail. Full moderation privileges to spark debate and engage with members Customise the experience with additional units to feed in relevant content, eg: blogs, tweets, news, video, polls etc. Gain insights & feedback by listening to peer to peer discussions Marketing Solutions
  18. 18. Thank YouYour LinkedIn Team. Marketing Solutions
  19. 19. LinkedIn: Content AdsMultiple choices to bring content to your target audience…. Share video, tweets, blogs and more Use content to build loyalty Easy execution with RSS feeds Marketing Solutions 19
  20. 20. LinkedIn: Poll UnitsPaid, Owned & Earned Owned: After engagement, user visits results page.  Different creative is displayed depending on user interactionPaid: All impression’sMember is targeted with Poll displayed on results pageunit are Owned (not bought on CPM basis) Earned: Users network is notified of interaction and encouraged to engage. Marketing Solutions

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