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Using Social Media To Improve Your Marketing Results


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Take some of the confusion out of the social media maze with this COSE Home Business Network June 25 workshop by Chris Brown, publisher of Branding & Marketing blog and owner of Marketing Resources & Results.

Using Social Media To Improve Your Marketing Results

  1. 2. Using Social Media to Improve Your Marketing Results Presented by Chris Brown President and Owner Marketing Resources & Results June 25, 2009 Home Business Network Workshop: Program
  2. 4. Social Media: What Is It? <ul><li>Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves . </li></ul>
  3. 5. Social Media: What Is It? Social media can take many different forms, including text , images, audio, and video. The social media sites typically use tools like message boards, forums, podcasts, bookmarks, communities , wikis, blogs , etc.
  4. 6. HitWise Top Social Networking Sites by visits 5/9/2009
  5. 8. <ul><li>Upload Photos Or Publish Notes </li></ul><ul><li>Get The Latest News From Your Friends </li></ul><ul><li>Post Videos On Your Profile </li></ul><ul><li>Tag Your Friends </li></ul><ul><li>Use Privacy Settings To Control Who Sees Your Info </li></ul><ul><li>Join A Network To See People Who Live, Study, Or Work Around You </li></ul>
  6. 9. This is HOME
  7. 10. <ul><li>Make a profile. </li></ul><ul><li>Write on your wall. </li></ul><ul><li>Request friends </li></ul><ul><li>Get your name for your profile: </li></ul><ul><li>Search for groups to join </li></ul><ul><li>Join to learn. Then create your own. </li></ul>Profile, Groups, Pages
  8. 11. This is the Profile
  9. 12. <ul><li>Only one profile per real person, no company profiles. Company PAGES </li></ul><ul><li>Promote on groups and pages </li></ul><ul><li>It’s the only place you’re allowed to promote (user agreement) </li></ul><ul><li>Gather fans (not friends) </li></ul><ul><li>It crosses over from networking into media. </li></ul><ul><li>Create events </li></ul>FAN PAGES: Set up a Product, Company page for your business
  10. 13. This is a Fan Page
  11. 15. Last week’s Time Magazine 6/15/09
  12. 17. My Home Page
  13. 18. Profile Page
  14. 19. My Profile
  15. 20. Find People
  16. 21. Find People
  17. 22. Following & Follower
  18. 23. Following Page
  19. 24. Followers Page
  20. 25. You get an email every time someone follows you or sends a direct message
  21. 26.
  22. 27.
  23. 28.
  24. 29. Activate a Search
  25. 31. Shorten a URL
  26. 32. Broadcast your Content <ul><li>Use Twitter like a MEDIA. </li></ul><ul><li>Write a headline. </li></ul><ul><li>Link to a webpage. </li></ul><ul><li>News, photo, blog post, video. </li></ul><ul><li>Include a person with the @name. </li></ul><ul><li>Keywords for your content. </li></ul><ul><li>Ask for RT (Retweets) </li></ul>
  27. 33. Hold an virtual seminar <ul><li>Pick a hash # address </li></ul><ul><li>Have audience twitter </li></ul><ul><li>You talk or interview someone on a voice only call in number. </li></ul><ul><li>The audience mutes their phone </li></ul><ul><li>Audience can twitter questions to you and comments to each other </li></ul>
  28. 36. Profile
  29. 37. Add Connections
  30. 38. Your Contacts
  31. 39. Recommendations
  32. 40. Introductions
  33. 41. Questions
  34. 42. Polls
  35. 43. Groups
  36. 46. <ul><li>My Branding & Marketing blog : </li></ul><ul><ul><ul><li>Friend me on Facebook: ChrisBrown330 </li></ul></ul></ul><ul><ul><ul><li>Follow me on Twitter: ChrisBrown330 Link to me on LinkedIn: ChrisBrown330 </li></ul></ul></ul>Home Business Network Workshop: