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Social Media Marketing


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Healthy Exposure from Viral Marketing... using Web2.0 for marketing your business. For more, visit Branding & Marketing @

Published in: Business, Technology
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  • I would strongly recommend every one to advertise their products and services on the internet as i believe times are changing and people spend more time on computers than reading newspapers and watching television.
    Edward Eaton
    Your Social Media Marketing Platform
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Social Media Marketing

  1. 1. Social Media Marketing Healthy Business Exposure from Viral Marketing
  2. 2. What is Viral Marketing? <ul><li>A sneeze </li></ul><ul><li>Fun </li></ul><ul><li>Free </li></ul><ul><li>Fast </li></ul><ul><li>Cheeky </li></ul><ul><li>Quirky </li></ul><ul><li>Interesting </li></ul>
  3. 3. What is Web 2.0? <ul><li>It’s about being connected . </li></ul><ul><li>Instantly </li></ul><ul><li>All the time, easily </li></ul><ul><li>Online with applications </li></ul><ul><li>With people you trust </li></ul><ul><li>Sharing info, jokes, insights, thoughts </li></ul>
  4. 4. What is Social Media? <ul><li>From WikiPedia </li></ul><ul><li>Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves . </li></ul>
  5. 5. What is Social Media? <ul><li>Social media can take many different forms, including text , images, audio, and video. </li></ul><ul><li>The social media sites typically use tools like message boards, forums, podcasts, bookmarks, communities , wikis, blogs , etc. </li></ul>
  6. 6. What it is NOT <ul><li>Not “Corporate” </li></ul><ul><li>Not A Direct Link To Sales </li></ul><ul><li>Not Features- Benefits Focused </li></ul><ul><li>Not Advertising </li></ul><ul><li>Not Self Serving </li></ul><ul><li>Not One Way Communication </li></ul>
  7. 7. Social Networking <ul><li>Linked In </li></ul><ul><li>My Space </li></ul><ul><li>Facebook </li></ul>
  8. 8. LinkedIn
  9. 9. Facebook <ul><li>Upload Photos Or Publish Notes </li></ul><ul><li>Get The Latest News From Your Friends </li></ul><ul><li>Post Videos On Your Profile </li></ul><ul><li>Tag Your Friends </li></ul><ul><li>Use Privacy Settings To Control Who Sees Your Info </li></ul><ul><li>Join A Network To See People Who Live, Study, Or Work Around You </li></ul>
  10. 10. Community <ul><li>Think of your target market as a community , not a group of customers </li></ul><ul><li>In a conversation, you share information, you don’t lecture . </li></ul>
  11. 11. Marketing Your Small Business <ul><li>Why is Web 2.0 Critical to marketing your small business? </li></ul><ul><li>Rapid growth </li></ul><ul><li>New medium </li></ul><ul><li>Inexpensive </li></ul><ul><li>Levels playing field </li></ul>
  12. 12. Power of Viral Marketing <ul><li>What “Regular” Marketing Experts Don’t Know about the Power of Viral Marketing: </li></ul><ul><li>TRUST </li></ul>
  13. 13. 5 Keys to Creating a Viral Marketing Program <ul><li>Get the right Mind Set </li></ul><ul><li>Don’t try to do everything yourself </li></ul><ul><li>Build relationships </li></ul><ul><li>Ask for help </li></ul><ul><li>Help others </li></ul>
  14. 14. What to do <ul><li>Learn your Medium </li></ul><ul><li>Learn the players </li></ul><ul><li>Don’t expect overnight success </li></ul><ul><li>Map out your plan </li></ul><ul><li>Do something EVERY DAY! </li></ul>
  15. 15. What to do <ul><li>Pick one or 2 sites. </li></ul><ul><li>Learn them </li></ul><ul><li>Use them well </li></ul><ul><li>Create content – not self serving </li></ul>
  16. 16. 7 Ways to Start a Viral Program <ul><li>Search, read and comment on existing blogs that write about your subject area. </li></ul><ul><ul><li>Start with Google Blog Search and Technorati to find the most popular blogs in your area </li></ul></ul><ul><ul><li>Have something meaningful to say that continues the conversation. </li></ul></ul><ul><ul><li>Build a relationship with the blog authors. </li></ul></ul><ul><ul><li>Comment, question, challenge </li></ul></ul>
  17. 17. <ul><li>2. Create a blog to help potential clients </li></ul><ul><ul><li>Use Wordpress, Typepad or Blogger </li></ul></ul><ul><ul><li>Consider Hiring a Blog Coach at beginning </li></ul></ul><ul><ul><ul><li>Mike Sansone - ConverStations </li></ul></ul></ul><ul><ul><ul><li>Deborah Chaddock Brown – WordsPeopleRead </li></ul></ul></ul><ul><ul><ul><li>Dawud Miracle – HealthyWebDesign </li></ul></ul></ul><ul><ul><li>Commit to Posting regularly </li></ul></ul><ul><ul><li>Share info </li></ul></ul><ul><ul><li>Don’t lecture or advertise </li></ul></ul>7 Ways to Start a Viral Program
  18. 18. <ul><li>3. Use the Fastest Growing Medium: Facebook </li></ul><ul><ul><li>Create a Facebook Group that would benefit current and potential customers/clients </li></ul></ul><ul><ul><li>Invite collaborators – similar industry, even competitors you trust, perhaps they are on another continent or time zone. </li></ul></ul><ul><ul><li>Become the Go-To Place for your industry. </li></ul></ul><ul><ul><li>Keep watching for the “NEXT” big application </li></ul></ul>7 Ways to Start a Viral Program
  19. 19. <ul><li>4. Contribute to or Organize a Collaborative Book </li></ul><ul><ul><li>Search blogs for requests for authors. </li></ul></ul><ul><ul><li>Collaborative with a “competitor” who is in a different geographic area. </li></ul></ul><ul><ul><li>Each author writes one page (a blog post). </li></ul></ul><ul><ul><li>Use a one off Self Publishing site for orders </li></ul></ul><ul><ul><li>Proceeds to Charity </li></ul></ul>7 Ways to Start a Viral Program
  20. 20. 7 Ways to Start a Viral Program <ul><li>5.Subscribe to Google Alerts for current info to share with readers </li></ul><ul><ul><li>Use “quotes” around phrases </li></ul></ul><ul><ul><li>Use subtract/minus sign to eliminate results </li></ul></ul><ul><ul><li>When key phrase is published on web, you get an email alert </li></ul></ul>
  21. 21. 7 Ways to Start a Viral Program <ul><li>6.Use your online newsletter to establish expertise. </li></ul><ul><ul><li>Online newsletter is another word for blog </li></ul></ul><ul><ul><li>Email newsletter </li></ul></ul><ul><ul><li>LinkedIn & Facebook </li></ul></ul><ul><ul><li>Your company website </li></ul></ul>
  22. 22. 7 Ways to Start a Viral Program <ul><li>7. Create Searchable Content . </li></ul><ul><ul><li>How do you help your customers </li></ul></ul><ul><ul><li>What’s wrong with the way other company’s do it? </li></ul></ul><ul><ul><li>What’s the best new {technology, website, application, design} you’ve seen recently </li></ul></ul>
  23. 23. YouTube Viral Video <ul><li>Make an emotional “commercial” that is cool, weird, “forward-able” and hope that friends pass it on. </li></ul><ul><ul><ul><li>Fight for Kisses </li></ul></ul></ul><ul><ul><ul><li>Vim Cleaner </li></ul></ul></ul><ul><ul><li>Quick Clips are BEST </li></ul></ul><ul><ul><li>Make it interactive with your product/message as the channel </li></ul></ul><ul><ul><ul><li>Dylan messaging </li></ul></ul></ul>
  24. 24. Vim Cleanser YouTube <ul><li>Daughter comes to visit the Mom in “prison” cleaning the bathtub. </li></ul><ul><li>Sent out on email list of 300,000 </li></ul>
  25. 25. <ul><li>Audio is first verse Dylan Song – Subterranean HomeSick Blues </li></ul><ul><li>Add your own message to 8 “pages” </li></ul>
  26. 26. Contact Us Marketing Resources & Results, Inc. 1521 Georgetown Road, Suite 103, Hudson OH 44236 330-656-9793 Blog: Branding & Marketing Website: Your logo