Capability Statement

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Market your business to the US government using a Capability Statement. How to create a capability statement.

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Capability Statement

  1. 1. Capability Statement Developing your Capability Statement: The Practical Application for Government Contracting <ul><li>Presented by KRBA, SBDC, PTAC and ODOD June 23, 2009 </li></ul><ul><ul><li>Chris Brown , President/Owner, Marketing Resources & Results, Inc </li></ul></ul><ul><ul><li>Candace Benson , President/Owner, Camp Tech, Inc. </li></ul></ul>
  2. 2. Why a Capability Statement <ul><li>Like a resume – only for Government Contracting </li></ul><ul><li>Speaks the language of government procurement: Easy to use and understand </li></ul><ul><li>Easy to communicate </li></ul><ul><li>Saves you time and money: PDF format </li></ul>
  3. 3. What is a Capability Statement? <ul><li>Factual presentation </li></ul><ul><li>One or two pages </li></ul><ul><li>Includes 5 (or 6) components: </li></ul><ul><ul><li>Areas of expertise </li></ul></ul><ul><ul><li>Facilities and equipment </li></ul></ul><ul><ul><li>Expertise summary </li></ul></ul><ul><ul><li>Codes </li></ul></ul><ul><ul><li>Customers/Clients </li></ul></ul><ul><ul><li>Contact information </li></ul></ul>
  4. 4. Areas of Expertise <ul><li>Services or Products you offer </li></ul><ul><li>Use bullet points </li></ul><ul><li>Short sentence fragments </li></ul><ul><li>Not a long narrative </li></ul><ul><li>Select key offerings </li></ul>
  5. 5. Facilities and Equipment <ul><li>Offices, warehouse or locations </li></ul><ul><li>Square feet, shipping/receiving etc. </li></ul><ul><li>Unique equipment </li></ul><ul><li>Special resources </li></ul><ul><li>Technologies or techniques </li></ul><ul><li>State of the art programs or approaches </li></ul>
  6. 6. Expertise <ul><li>Summary of your company’s expertise. </li></ul><ul><li>Key individuals in the company </li></ul><ul><li>Education </li></ul><ul><li>Special knowledge or abilities </li></ul><ul><li>Skills and technical experience </li></ul><ul><li>Years in business </li></ul>
  7. 7. Codes <ul><li>NAICS or SIC codes for services/products </li></ul><ul><li>CAGE code </li></ul><ul><li>DUNS number </li></ul><ul><li>EIN number </li></ul><ul><li>Certifications: WBE, MBE, DBE numbers </li></ul><ul><li>FSC codes </li></ul><ul><li>Corporate status (S, C, LLC, Ltd, etc) </li></ul>
  8. 8. Customer List <ul><li>Clients or customers you’ve done business with </li></ul><ul><li>Select largest ones </li></ul><ul><li>Customers most similar to the ones you want to do business with </li></ul>
  9. 9. Contact Information <ul><li>Company name </li></ul><ul><li>Address </li></ul><ul><li>Phone </li></ul><ul><li>Fax </li></ul><ul><li>Email address </li></ul><ul><li>Website address </li></ul>
  10. 10. Formatting <ul><li>Use your business stationery </li></ul><ul><li>Title document “Capability Statement” </li></ul><ul><li>Saved as a PDF </li></ul><ul><li>Easy to email as an attachment with a cover letter in body of email </li></ul><ul><li>Can always print out for trade show use </li></ul>

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