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Chris Wyle 
Pitman Training - Birmingham
Welcome 
Why are you here?
Talk the talk 
Tighten the reigns 
Calculate your 
worth 
Agenda
• PA as a middle manager 
• Budgetary awareness 
• Savvy about Business costs 
• Seeing the bigger picture
Chris’s Cup Cakes 
Mmmmmmmm
Direct 
Labour 
wages 
Direct 
Materials 
raw materials 
/ component 
parts 
Direct 
Expenses 
equipment 
and expertise 
D...
Salaries 
staff not involved 
in production e.g. 
sales/ shop 
personnel. 
Materials 
used to help but 
not component 
par...
Penetration 
Skimming 
Low/ High 
Loss Leaders 
Promotional 
Market 
Pricing
Analogy
Negotiating 
• We do this outside of work – 
where? 
• Where we can do this at work? 
• Win/Win 
• Know your market 
- Com...
Soft skills 
• Rapport 
• Smile if applicable 
• Be Friendly, Assertive & Confident 
• Remember BananaRama 
• Negotiating ...
PROJECT PLAN: HOW TO MAKE YOUR PA CAREER COUNT 
ACTION FOCUS AREA DETAILS ACTIVITY DETAILS 
COMPLETE BY 
(insert date) 
PR...
Contribution 
• Savings 
• Earnings 
• Process/procedural improvements 
• PR generated/Good will earned 
• Introductions o...
Your Successes 
• Project 
• Integration 
• Negotiations 
• Stationary 
• Events 
• Travel
What do you want? 
• Money – Bonus / Raise 
• Perks – Vouchers / 
Discounts 
• Time – Holiday / Flexi 
• Car 
• Insurance ...
When and how to ask? 
• Business is booming 
• Profits up 
• Plan a meeting 
• Stack the deck 
• Demonstrate understanding...
Make it memorable 
• What can you do to stand out from the 
crowd?
The Answer Is……
Making Your PA Career Count
Making Your PA Career Count
Making Your PA Career Count
Making Your PA Career Count
Making Your PA Career Count
Making Your PA Career Count
Making Your PA Career Count
Making Your PA Career Count
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Making Your PA Career Count

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Making Your PA Career Count
Presentation delivered to over 100 PA's and EA's at the Office 2014 show in Olympia London in October 2014

Published in: Career
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Making Your PA Career Count

  1. 1. Chris Wyle Pitman Training - Birmingham
  2. 2. Welcome Why are you here?
  3. 3. Talk the talk Tighten the reigns Calculate your worth Agenda
  4. 4. • PA as a middle manager • Budgetary awareness • Savvy about Business costs • Seeing the bigger picture
  5. 5. Chris’s Cup Cakes Mmmmmmmm
  6. 6. Direct Labour wages Direct Materials raw materials / component parts Direct Expenses equipment and expertise Direct Costs
  7. 7. Salaries staff not involved in production e.g. sales/ shop personnel. Materials used to help but not component parts e.g. cleaning, knives etc. Expenses heating, lighting, admin, R&D, rent, rates. Indirect Costs
  8. 8. Penetration Skimming Low/ High Loss Leaders Promotional Market Pricing
  9. 9. Analogy
  10. 10. Negotiating • We do this outside of work – where? • Where we can do this at work? • Win/Win • Know your market - Competitors - Order history - Market rate - USP’s • What are your parameters? • Loss leaders • Low cost addition • Incentivises for Bulk orders
  11. 11. Soft skills • Rapport • Smile if applicable • Be Friendly, Assertive & Confident • Remember BananaRama • Negotiating success – Reciprocity – Liking – Social Proof – Giving
  12. 12. PROJECT PLAN: HOW TO MAKE YOUR PA CAREER COUNT ACTION FOCUS AREA DETAILS ACTIVITY DETAILS COMPLETE BY (insert date) PRESENT (to boss by date) FURTHER ACTIONS Develop profitable idea proposal. Generating profit for the business. Look for money making/cost saving areas. Outline activity (budget/savings/profit) Develop a compelling business case. Negotiate with suppliers. Saving money. Review of all suppliers in order of quick wins, also flag longer term projects. Put suppliers in your remit out for tender, research average costs, negotiate and work out monthly and yearly saving. Request training. Present yourself as a business investment. Outline Relevance of training to you and the business - what will they gain? Formulate business case: cost of training, length of training (in work hours/own time), expected increased capabilities, benefit to the business, put a value to your increased skills (in terms of hours/output/capabilities- would it save them hiring someone?) Request salary increase. Present as a business case. Detail achievements (project successes, business savings, business improvements, put a cash value against as many elements as possible. Formulate into a proposal. Project Plan
  13. 13. Contribution • Savings • Earnings • Process/procedural improvements • PR generated/Good will earned • Introductions or connections
  14. 14. Your Successes • Project • Integration • Negotiations • Stationary • Events • Travel
  15. 15. What do you want? • Money – Bonus / Raise • Perks – Vouchers / Discounts • Time – Holiday / Flexi • Car • Insurance – Life / Health • Pension • Training & Development
  16. 16. When and how to ask? • Business is booming • Profits up • Plan a meeting • Stack the deck • Demonstrate understanding of key issues • What times should we avoid? • Know the market • Prepare – Evidence – Yourself • Be professional • Be confident • Be serious
  17. 17. Make it memorable • What can you do to stand out from the crowd?
  18. 18. The Answer Is……

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