Facebook for Professionals

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Ever wanted to know how to use your facebook profile to network with professional contacts, without having to worry about exposing too much of your personal life? Chris Wallace from The SuperGroup shows you how its done.

For the companion blog post and video presentation, visit:

http://www.thesupergroup.com/blog/?p=260

Published in: Business, Technology, Art & Photos

Facebook for Professionals

  1. 1. FACEBOOK FOR PROFESSIONALS MAINTAINING PERSONAL PRIVACY WHILE NETWORKING WITH BOTH FRIENDS AND BUSINESS CONTACTS.
  2. 2. WHAT’S THE PROBLEM? Due to privacy concerns, many people use Facebook to network with their friends, and an alternative social network for professional communications (like LinkedIn.)
  3. 3. WHAT’S THE PROBLEM? However, FaceBook has a much larger and more active user base, and is therefor a viable business networking tool.
  4. 4. WHAT’S THE PROBLEM? But how can you confidently keep your personal and professional lives separated if they share a single FaceBook profile? We’ll show you how.
  5. 5. WHO IS THE SUPERGROUP?
  6. 6. WHO IS THE SUPERGROUP? The SuperGroup is a digital agency that blends great ideas with the latest interactive technology to create entertaining and memorable experiences that effectively market brands.
  7. 7. WHO IS THE SUPERGROUP? The SuperGroup is a digital agency that blends great ideas with the latest interactive technology to create entertaining and memorable experiences that effectively market brands. LEARN MORE AT:
  8. 8. WHO IS THE SUPERGROUP? The SuperGroup is a digital agency that blends great ideas with the latest interactive technology to create entertaining and memorable experiences that effectively market brands. LEARN MORE AT: www.thesupergroup.com
  9. 9. CASE STUDY
  10. 10. AS YOU CAN SEE, THIS PROFILE IS A FAR CRY FROM “PROFESSIONAL.”
  11. 11. WHAT’S WORSE: THERE’S SOME VERY PERSONAL INFORMATION LISTED.
  12. 12. LUCKILY, THERE ARE PRIVACY SETTINGS THAT CAN BE EDITED.
  13. 13. HERE YOU CAN SEE ALL THE AREAS OF YOUR FACEBOOK ACCOUNT WITH PRIVACY CONTROLS.
  14. 14. IN THIS DEMONSTRATION, WE’LL EDIT THE PROFILE INFORMATION.
  15. 15. IN EACH MENU, YOU’LL SEE THE FOLLOWING OPTIONS. NOTICE THE LACK OF GRANULAR CONTROL...
  16. 16. TO TRULY MANAGE PRIVACY EFFECTIVELY, WE MUST FIRST CREATE CUSTOM LISTS.
  17. 17. CREATING LISTS
  18. 18. LISTS ARE CREATED BY CLICKING THE “FRIENDS” MENU FROM THE HEADER BAR.
  19. 19. NOW CLICK THE “FRIENDS” OPTION UNDER “LISTS.” YOU’LL SEE A LIST OF ALL YOUR FRIENDS.
  20. 20. CLICK “CREATE NEW LIST.” LISTS ALLOW YOU TO CREATE GRANULAR CATEGORIES OF FRIENDS.
  21. 21. NAME YOUR LIST “PROFESSIONAL.” IT SHOULD NOW BE DISPLAYED ON THE MENU TO THE LEFT.
  22. 22. NOW CLICK THE “ADD TO LIST” BUTTON AND SELECT “PROFESSIONAL.”
  23. 23. CHRIS WALLACE IS NOW A PART OF MY “PROFESSIONAL” CONTACTS LIST!
  24. 24. NOW LET’S CREATE A LIST NAMED “PERSONAL” IN THE SAME WAY WE CREATED “PROFESSIONAL.”
  25. 25. SINCE I HAVEN’T ADDED ANYONE TO THE PERSONAL LIST, NO FRIENDS ARE DISPLAYED THERE.
  26. 26. MANAGING PERSONAL INFO
  27. 27. NOW HEAD BACK TO PRIVACY SETTINGS: PROFILE INFORMATION, AND SELECT “CUSTOMIZE.”
  28. 28. YOU’LL SEE THIS POPUP WINDOW APPEAR...
  29. 29. FROM THE DROP DOWN, SELECT “SPECIFIC PEOPLE.”
  30. 30. NOW YOU SHOULD SEE A TEXT BOX APPEAR BELOW THE DROP DOWN.
  31. 31. SINCE I ONLY WANT MY “PERSONAL” CONTACTS TO SEE THIS INFORMATION, TYPE “PERSONAL.”
  32. 32. NOW ONLY PEOPLE IN MY “PERSONAL” LIST WILL SEE THIS INFORMATION.
  33. 33. YOU CAN USE WHATEVER LISTS YOU LIKE FOR EACH OF THE CATEGORIES.
  34. 34. NOW CLICK “PREVIEW MY PROFILE” TO MAKE SURE YOUR PROFILE IS DISPLAYING HOW YOU’D LIKE.
  35. 35. HERE WE SEE HOW “MOST PEOPLE” (IE: PEOPLE WHO AREN’T YOUR FRIENDS) SEE YOUR PROFILE.
  36. 36. YOU CAN ALSO SEE HOW A SPECIFIC PERSON SEES YOUR PROFILE BY TYPING THEIR NAME IN THE BOX.
  37. 37. MY PROFILE INFO IS HIDDEN, BUT THAT PROFILE PHOTO REALLY ISN’T APPROPRIATE...
  38. 38. MANAGING PHOTOS
  39. 39. CLICK “PROFILE” AND THEN THE “PHOTOS” LINK. YOU SHOULD SEE A LIST OF ALBUMS.
  40. 40. PHOTOS IN THE “PROFILE PICTURES” ALBUM ARE ALWAYS PUBLIC! DON’T FORGET!
  41. 41. CLICK “CREATE A PHOTO ALBUM” SO THAT WE HAVE A PLACE FOR PRIVATE PHOTOS.
  42. 42. YOU SHOULD SEE A SCREEN LIKE THIS. REMEMBER TO CHOOSE “CUSTOMIZE” FROM THE PRIVACY MENU.
  43. 43. SELECT “SOME FRIENDS” AND TYPE “PERSONAL” TO DESIGNATE YOUR PERSONAL FRIEND LIST.
  44. 44. NOTICE THAT “PERSONAL” IS LISTED UNDER THE DROP DOWN MENU. CLICK “CREATE ALBUM.”
  45. 45. NEXT YOU’LL SEE AN UPLOAD MENU. SELECT THE PHOTOS YOU’D LIKE ADDED TO THIS ALBUM.
  46. 46. I’VE UPLOADED MY MC SCAT CAT PICTURE, NOW SAFELY HIDDEN. (WHEW!) CLICK “SAVE CHANGES.”
  47. 47. MY PRIVATE PHOTOS ALBUM NOW HAS ONE PHOTO. NOW LET’S REPLACE THE PROFILE IMAGE.
  48. 48. BACK AT THE PHOTO ALBUMS SCREEN, CLICK “PROFILE PICTURES.”
  49. 49. REMEMBER, THIS ALBUM CAN BE SEEN BY ALL YOUR FRIENDS. CLICK “CHANGE PROFILE PICTURE.”
  50. 50. CLICK “CHOOSE FILE” TO SELECT A MORE UNIVERSALLY APPROPRIATE PROFILE PHOTO.
  51. 51. THAT’S MUCH BETTER. NOW CLICK “PROFILE PICTURE ALBUM.”
  52. 52. WE’VE STILL GOT TO DELETE THAT OLD PROFILE PHOTO. CLICK “EDIT PHOTOS.”
  53. 53. CHECK “DELETE THIS PHOTO” AND CLICK “SAVE CHANGES.”
  54. 54. TA-DA! NO MORE EMBARRASSING PROFILE IMAGE.
  55. 55. NOW MY PROFILE LOOKS LIKE THIS. BUT THAT STATUS UPDATE ISN’T SOMETHING I WANT EVERYONE TO SEE.
  56. 56. MANAGING STATUS UPDATES
  57. 57. STATUS UPDATES’ PRIVACY CAN’T BE EDITED AFTER THEY’VE BEEN PUBLISHED, SO WE MUST DELETE.
  58. 58. MOVING YOUR MOUSE OVER AN EXISTING STATUS UPDATE SHOULD DISPLAY THE “REMOVE” BUTTON.
  59. 59. YES, I’M VERY SURE.
  60. 60. NOW THAT ITS GONE, LET’S RE-ADD IT WITH THE APPROPRIATE PRIVACY SETTINGS.
  61. 61. SINCE ONLY FRIENDS WILL SEE THAT, LETS ADD A SECOND STATUS UPDATE FOR “EVERYONE” TO SEE.
  62. 62. HERE’S THE PREVIEW OF MY PROFILE FOR PROFESSIONAL CONTACTS. MUCH BETTER!
  63. 63. RECAP
  64. 64. RECAP LISTS Manage discrete groups (like professional vs personal) by creating lists and adding the appropriate contacts to each.
  65. 65. RECAP LISTS Manage discrete groups (like professional vs personal) by creating lists and adding the appropriate contacts to each. PERSONAL INFORMATION Use the Settings: Privacy Settings menu to dictate which lists can access the various aspects of your profile.
  66. 66. RECAP LISTS Manage discrete groups (like professional vs personal) by creating lists and adding the appropriate contacts to each. PERSONAL INFORMATION Use the Settings: Privacy Settings menu to dictate which lists can access the various aspects of your profile. PHOTOS Remember: photos in your “Profile Images” album are always public. Create new albums to manage their privacy settings.
  67. 67. RECAP LISTS Manage discrete groups (like professional vs personal) by creating lists and adding the appropriate contacts to each. PERSONAL INFORMATION Use the Settings: Privacy Settings menu to dictate which lists can access the various aspects of your profile. PHOTOS Remember: photos in your “Profile Images” album are always public. Create new albums to manage their privacy settings. STATUS UPDATES Control who sees particular status updates by clicking the privacy control button directly to the left of “Share.”
  68. 68. THANK YOU THIS CONCLUDES OUR PRESENTATION Chris Wallace Partner & Co-Founder Email: chris.wallace@thesupergroup.com Phone: 404.835.6921 Twitter: @ChrisWallaceTSG Facebook: ChrisWallaceTSG www.TheSuperGroup.com

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