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FACEBOOK FOR PROFESSIONALS
MAINTAINING PERSONAL PRIVACY WHILE NETWORKING
WITH BOTH FRIENDS AND BUSINESS CONTACTS.
WHAT’S THE PROBLEM?




  Due to privacy concerns, many people use
 Facebook to network with their friends, and an
   alternative social network for professional
        communications (like LinkedIn.)
WHAT’S THE PROBLEM?




However, FaceBook has a much larger and more
active user base, and is therefor a viable business
                 networking tool.
WHAT’S THE PROBLEM?



But how can you confidently keep your personal
and professional lives separated if they share a
           single FaceBook profile?

             We’ll show you how.
WHO IS THE SUPERGROUP?
WHO IS THE SUPERGROUP?


 The SuperGroup is a digital
 agency that blends great ideas
 with the latest interactive
 technology to create entertaining
 and memorable experiences that
 effectively market brands.
WHO IS THE SUPERGROUP?


  The SuperGroup is a digital
  agency that blends great ideas
  with the latest interactive
  technology to create entertaining
  and memorable experiences that
  effectively market brands.

LEARN MORE AT:
WHO IS THE SUPERGROUP?


  The SuperGroup is a digital
  agency that blends great ideas
  with the latest interactive
  technology to create entertaining
  and memorable experiences that
  effectively market brands.

LEARN MORE AT:
  www.thesupergroup.com
CASE STUDY
AS YOU CAN SEE, THIS PROFILE IS A FAR CRY FROM
“PROFESSIONAL.”
WHAT’S WORSE: THERE’S SOME VERY PERSONAL
INFORMATION LISTED.
LUCKILY, THERE ARE PRIVACY SETTINGS THAT CAN BE
EDITED.
HERE YOU CAN SEE ALL THE AREAS OF YOUR
FACEBOOK ACCOUNT WITH PRIVACY CONTROLS.
IN THIS DEMONSTRATION, WE’LL EDIT THE PROFILE
INFORMATION.
IN EACH MENU, YOU’LL SEE THE FOLLOWING OPTIONS.
NOTICE THE LACK OF GRANULAR CONTROL...
TO TRULY MANAGE PRIVACY EFFECTIVELY, WE MUST
FIRST CREATE CUSTOM LISTS.
CREATING LISTS
LISTS ARE CREATED BY CLICKING THE “FRIENDS”
MENU FROM THE HEADER BAR.
NOW CLICK THE “FRIENDS” OPTION UNDER “LISTS.”
YOU’LL SEE A LIST OF ALL YOUR FRIENDS.
CLICK “CREATE NEW LIST.” LISTS ALLOW YOU TO
CREATE GRANULAR CATEGORIES OF FRIENDS.
NAME YOUR LIST “PROFESSIONAL.” IT SHOULD NOW BE
DISPLAYED ON THE MENU TO THE LEFT.
NOW CLICK THE “ADD TO LIST” BUTTON AND SELECT
“PROFESSIONAL.”
CHRIS WALLACE IS NOW A PART OF MY
“PROFESSIONAL” CONTACTS LIST!
NOW LET’S CREATE A LIST NAMED “PERSONAL” IN THE
SAME WAY WE CREATED “PROFESSIONAL.”
SINCE I HAVEN’T ADDED ANYONE TO THE PERSONAL
LIST, NO FRIENDS ARE DISPLAYED THERE.
MANAGING PERSONAL INFO
NOW HEAD BACK TO PRIVACY SETTINGS: PROFILE
INFORMATION, AND SELECT “CUSTOMIZE.”
YOU’LL SEE THIS POPUP WINDOW APPEAR...
FROM THE DROP DOWN, SELECT “SPECIFIC PEOPLE.”
NOW YOU SHOULD SEE A TEXT BOX APPEAR BELOW
THE DROP DOWN.
SINCE I ONLY WANT MY “PERSONAL” CONTACTS TO
SEE THIS INFORMATION, TYPE “PERSONAL.”
NOW ONLY PEOPLE IN MY “PERSONAL” LIST WILL SEE
THIS INFORMATION.
YOU CAN USE WHATEVER LISTS YOU LIKE FOR EACH
OF THE CATEGORIES.
NOW CLICK “PREVIEW MY PROFILE” TO MAKE SURE
YOUR PROFILE IS DISPLAYING HOW YOU’D LIKE.
HERE WE SEE HOW “MOST PEOPLE” (IE: PEOPLE WHO
AREN’T YOUR FRIENDS) SEE YOUR PROFILE.
YOU CAN ALSO SEE HOW A SPECIFIC PERSON SEES
YOUR PROFILE BY TYPING THEIR NAME IN THE BOX.
MY PROFILE INFO IS HIDDEN, BUT THAT PROFILE
PHOTO REALLY ISN’T APPROPRIATE...
MANAGING PHOTOS
CLICK “PROFILE” AND THEN THE “PHOTOS” LINK. YOU
SHOULD SEE A LIST OF ALBUMS.
PHOTOS IN THE “PROFILE PICTURES” ALBUM ARE
ALWAYS PUBLIC! DON’T FORGET!
CLICK “CREATE A PHOTO ALBUM” SO THAT WE HAVE A
PLACE FOR PRIVATE PHOTOS.
YOU SHOULD SEE A SCREEN LIKE THIS. REMEMBER TO
CHOOSE “CUSTOMIZE” FROM THE PRIVACY MENU.
SELECT “SOME FRIENDS” AND TYPE “PERSONAL” TO
DESIGNATE YOUR PERSONAL FRIEND LIST.
NOTICE THAT “PERSONAL” IS LISTED UNDER THE
DROP DOWN MENU. CLICK “CREATE ALBUM.”
NEXT YOU’LL SEE AN UPLOAD MENU. SELECT THE
PHOTOS YOU’D LIKE ADDED TO THIS ALBUM.
I’VE UPLOADED MY MC SCAT CAT PICTURE, NOW
SAFELY HIDDEN. (WHEW!) CLICK “SAVE CHANGES.”
MY PRIVATE PHOTOS ALBUM NOW HAS ONE PHOTO.
NOW LET’S REPLACE THE PROFILE IMAGE.
BACK AT THE PHOTO ALBUMS SCREEN, CLICK “PROFILE
PICTURES.”
REMEMBER, THIS ALBUM CAN BE SEEN BY ALL YOUR
FRIENDS. CLICK “CHANGE PROFILE PICTURE.”
CLICK “CHOOSE FILE” TO SELECT A MORE
UNIVERSALLY APPROPRIATE PROFILE PHOTO.
THAT’S MUCH BETTER. NOW CLICK “PROFILE PICTURE
ALBUM.”
WE’VE STILL GOT TO DELETE THAT OLD PROFILE
PHOTO. CLICK “EDIT PHOTOS.”
CHECK “DELETE THIS PHOTO” AND CLICK “SAVE
CHANGES.”
TA-DA! NO MORE EMBARRASSING PROFILE IMAGE.
NOW MY PROFILE LOOKS LIKE THIS. BUT THAT STATUS
UPDATE ISN’T SOMETHING I WANT EVERYONE TO SEE.
MANAGING STATUS UPDATES
STATUS UPDATES’ PRIVACY CAN’T BE EDITED AFTER
THEY’VE BEEN PUBLISHED, SO WE MUST DELETE.
MOVING YOUR MOUSE OVER AN EXISTING STATUS
UPDATE SHOULD DISPLAY THE “REMOVE” BUTTON.
YES, I’M VERY SURE.
NOW THAT ITS GONE, LET’S RE-ADD IT WITH THE
APPROPRIATE PRIVACY SETTINGS.
SINCE ONLY FRIENDS WILL SEE THAT, LETS ADD A
SECOND STATUS UPDATE FOR “EVERYONE” TO SEE.
HERE’S THE PREVIEW OF MY PROFILE FOR
PROFESSIONAL CONTACTS. MUCH BETTER!
RECAP
RECAP
LISTS
   Manage discrete groups (like professional vs personal) by creating lists
   and adding the appropriate contacts to each.
RECAP
LISTS
   Manage discrete groups (like professional vs personal) by creating lists
   and adding the appropriate contacts to each.

PERSONAL INFORMATION
  Use the Settings: Privacy Settings menu to dictate which lists can
  access the various aspects of your profile.
RECAP
LISTS
   Manage discrete groups (like professional vs personal) by creating lists
   and adding the appropriate contacts to each.

PERSONAL INFORMATION
  Use the Settings: Privacy Settings menu to dictate which lists can
  access the various aspects of your profile.

PHOTOS
  Remember: photos in your “Profile Images” album are always public.
  Create new albums to manage their privacy settings.
RECAP
LISTS
   Manage discrete groups (like professional vs personal) by creating lists
   and adding the appropriate contacts to each.

PERSONAL INFORMATION
  Use the Settings: Privacy Settings menu to dictate which lists can
  access the various aspects of your profile.

PHOTOS
  Remember: photos in your “Profile Images” album are always public.
  Create new albums to manage their privacy settings.

STATUS UPDATES
  Control who sees particular status updates by clicking the privacy
  control button directly to the left of “Share.”
THANK YOU
THIS CONCLUDES OUR PRESENTATION


                     Chris Wallace
                     Partner & Co-Founder
                     Email: chris.wallace@thesupergroup.com
                     Phone: 404.835.6921
                     Twitter: @ChrisWallaceTSG
                     Facebook: ChrisWallaceTSG




         www.TheSuperGroup.com

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Facebook for Professionals

  • 1. FACEBOOK FOR PROFESSIONALS MAINTAINING PERSONAL PRIVACY WHILE NETWORKING WITH BOTH FRIENDS AND BUSINESS CONTACTS.
  • 2. WHAT’S THE PROBLEM? Due to privacy concerns, many people use Facebook to network with their friends, and an alternative social network for professional communications (like LinkedIn.)
  • 3. WHAT’S THE PROBLEM? However, FaceBook has a much larger and more active user base, and is therefor a viable business networking tool.
  • 4. WHAT’S THE PROBLEM? But how can you confidently keep your personal and professional lives separated if they share a single FaceBook profile? We’ll show you how.
  • 5. WHO IS THE SUPERGROUP?
  • 6. WHO IS THE SUPERGROUP? The SuperGroup is a digital agency that blends great ideas with the latest interactive technology to create entertaining and memorable experiences that effectively market brands.
  • 7. WHO IS THE SUPERGROUP? The SuperGroup is a digital agency that blends great ideas with the latest interactive technology to create entertaining and memorable experiences that effectively market brands. LEARN MORE AT:
  • 8. WHO IS THE SUPERGROUP? The SuperGroup is a digital agency that blends great ideas with the latest interactive technology to create entertaining and memorable experiences that effectively market brands. LEARN MORE AT: www.thesupergroup.com
  • 10. AS YOU CAN SEE, THIS PROFILE IS A FAR CRY FROM “PROFESSIONAL.”
  • 11. WHAT’S WORSE: THERE’S SOME VERY PERSONAL INFORMATION LISTED.
  • 12. LUCKILY, THERE ARE PRIVACY SETTINGS THAT CAN BE EDITED.
  • 13. HERE YOU CAN SEE ALL THE AREAS OF YOUR FACEBOOK ACCOUNT WITH PRIVACY CONTROLS.
  • 14. IN THIS DEMONSTRATION, WE’LL EDIT THE PROFILE INFORMATION.
  • 15. IN EACH MENU, YOU’LL SEE THE FOLLOWING OPTIONS. NOTICE THE LACK OF GRANULAR CONTROL...
  • 16. TO TRULY MANAGE PRIVACY EFFECTIVELY, WE MUST FIRST CREATE CUSTOM LISTS.
  • 18. LISTS ARE CREATED BY CLICKING THE “FRIENDS” MENU FROM THE HEADER BAR.
  • 19. NOW CLICK THE “FRIENDS” OPTION UNDER “LISTS.” YOU’LL SEE A LIST OF ALL YOUR FRIENDS.
  • 20. CLICK “CREATE NEW LIST.” LISTS ALLOW YOU TO CREATE GRANULAR CATEGORIES OF FRIENDS.
  • 21. NAME YOUR LIST “PROFESSIONAL.” IT SHOULD NOW BE DISPLAYED ON THE MENU TO THE LEFT.
  • 22. NOW CLICK THE “ADD TO LIST” BUTTON AND SELECT “PROFESSIONAL.”
  • 23. CHRIS WALLACE IS NOW A PART OF MY “PROFESSIONAL” CONTACTS LIST!
  • 24. NOW LET’S CREATE A LIST NAMED “PERSONAL” IN THE SAME WAY WE CREATED “PROFESSIONAL.”
  • 25. SINCE I HAVEN’T ADDED ANYONE TO THE PERSONAL LIST, NO FRIENDS ARE DISPLAYED THERE.
  • 27. NOW HEAD BACK TO PRIVACY SETTINGS: PROFILE INFORMATION, AND SELECT “CUSTOMIZE.”
  • 28. YOU’LL SEE THIS POPUP WINDOW APPEAR...
  • 29. FROM THE DROP DOWN, SELECT “SPECIFIC PEOPLE.”
  • 30. NOW YOU SHOULD SEE A TEXT BOX APPEAR BELOW THE DROP DOWN.
  • 31. SINCE I ONLY WANT MY “PERSONAL” CONTACTS TO SEE THIS INFORMATION, TYPE “PERSONAL.”
  • 32. NOW ONLY PEOPLE IN MY “PERSONAL” LIST WILL SEE THIS INFORMATION.
  • 33. YOU CAN USE WHATEVER LISTS YOU LIKE FOR EACH OF THE CATEGORIES.
  • 34. NOW CLICK “PREVIEW MY PROFILE” TO MAKE SURE YOUR PROFILE IS DISPLAYING HOW YOU’D LIKE.
  • 35. HERE WE SEE HOW “MOST PEOPLE” (IE: PEOPLE WHO AREN’T YOUR FRIENDS) SEE YOUR PROFILE.
  • 36. YOU CAN ALSO SEE HOW A SPECIFIC PERSON SEES YOUR PROFILE BY TYPING THEIR NAME IN THE BOX.
  • 37. MY PROFILE INFO IS HIDDEN, BUT THAT PROFILE PHOTO REALLY ISN’T APPROPRIATE...
  • 39. CLICK “PROFILE” AND THEN THE “PHOTOS” LINK. YOU SHOULD SEE A LIST OF ALBUMS.
  • 40. PHOTOS IN THE “PROFILE PICTURES” ALBUM ARE ALWAYS PUBLIC! DON’T FORGET!
  • 41. CLICK “CREATE A PHOTO ALBUM” SO THAT WE HAVE A PLACE FOR PRIVATE PHOTOS.
  • 42. YOU SHOULD SEE A SCREEN LIKE THIS. REMEMBER TO CHOOSE “CUSTOMIZE” FROM THE PRIVACY MENU.
  • 43. SELECT “SOME FRIENDS” AND TYPE “PERSONAL” TO DESIGNATE YOUR PERSONAL FRIEND LIST.
  • 44. NOTICE THAT “PERSONAL” IS LISTED UNDER THE DROP DOWN MENU. CLICK “CREATE ALBUM.”
  • 45. NEXT YOU’LL SEE AN UPLOAD MENU. SELECT THE PHOTOS YOU’D LIKE ADDED TO THIS ALBUM.
  • 46. I’VE UPLOADED MY MC SCAT CAT PICTURE, NOW SAFELY HIDDEN. (WHEW!) CLICK “SAVE CHANGES.”
  • 47. MY PRIVATE PHOTOS ALBUM NOW HAS ONE PHOTO. NOW LET’S REPLACE THE PROFILE IMAGE.
  • 48. BACK AT THE PHOTO ALBUMS SCREEN, CLICK “PROFILE PICTURES.”
  • 49. REMEMBER, THIS ALBUM CAN BE SEEN BY ALL YOUR FRIENDS. CLICK “CHANGE PROFILE PICTURE.”
  • 50. CLICK “CHOOSE FILE” TO SELECT A MORE UNIVERSALLY APPROPRIATE PROFILE PHOTO.
  • 51. THAT’S MUCH BETTER. NOW CLICK “PROFILE PICTURE ALBUM.”
  • 52. WE’VE STILL GOT TO DELETE THAT OLD PROFILE PHOTO. CLICK “EDIT PHOTOS.”
  • 53. CHECK “DELETE THIS PHOTO” AND CLICK “SAVE CHANGES.”
  • 54. TA-DA! NO MORE EMBARRASSING PROFILE IMAGE.
  • 55. NOW MY PROFILE LOOKS LIKE THIS. BUT THAT STATUS UPDATE ISN’T SOMETHING I WANT EVERYONE TO SEE.
  • 57. STATUS UPDATES’ PRIVACY CAN’T BE EDITED AFTER THEY’VE BEEN PUBLISHED, SO WE MUST DELETE.
  • 58. MOVING YOUR MOUSE OVER AN EXISTING STATUS UPDATE SHOULD DISPLAY THE “REMOVE” BUTTON.
  • 60. NOW THAT ITS GONE, LET’S RE-ADD IT WITH THE APPROPRIATE PRIVACY SETTINGS.
  • 61. SINCE ONLY FRIENDS WILL SEE THAT, LETS ADD A SECOND STATUS UPDATE FOR “EVERYONE” TO SEE.
  • 62. HERE’S THE PREVIEW OF MY PROFILE FOR PROFESSIONAL CONTACTS. MUCH BETTER!
  • 63. RECAP
  • 64. RECAP LISTS Manage discrete groups (like professional vs personal) by creating lists and adding the appropriate contacts to each.
  • 65. RECAP LISTS Manage discrete groups (like professional vs personal) by creating lists and adding the appropriate contacts to each. PERSONAL INFORMATION Use the Settings: Privacy Settings menu to dictate which lists can access the various aspects of your profile.
  • 66. RECAP LISTS Manage discrete groups (like professional vs personal) by creating lists and adding the appropriate contacts to each. PERSONAL INFORMATION Use the Settings: Privacy Settings menu to dictate which lists can access the various aspects of your profile. PHOTOS Remember: photos in your “Profile Images” album are always public. Create new albums to manage their privacy settings.
  • 67. RECAP LISTS Manage discrete groups (like professional vs personal) by creating lists and adding the appropriate contacts to each. PERSONAL INFORMATION Use the Settings: Privacy Settings menu to dictate which lists can access the various aspects of your profile. PHOTOS Remember: photos in your “Profile Images” album are always public. Create new albums to manage their privacy settings. STATUS UPDATES Control who sees particular status updates by clicking the privacy control button directly to the left of “Share.”
  • 68. THANK YOU THIS CONCLUDES OUR PRESENTATION Chris Wallace Partner & Co-Founder Email: chris.wallace@thesupergroup.com Phone: 404.835.6921 Twitter: @ChrisWallaceTSG Facebook: ChrisWallaceTSG www.TheSuperGroup.com