What do Do When Google Takes Over the Social Internet - Social Media Training


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What do Do When Google Takes Over the Social Internet - Social Media Training

  1. 1. What To Do When Google Takes Over The Social Internet
  2. 2. We’ve all noticed the rapid changesthat the social internet began to make last year – just look at the Facebook restructuring, or the Youtube overhaul. But one giant that always seems to scoot under the radar is Google. We’re not talking about Google+, though this has been the centerpiece of their social strategy.What are they planning, and how can your business prepare for it?
  3. 3. The Google Mega-Network
  4. 4. Google has been ferociously burrowing into the market as of late. Funnily enough, very few people are taking notice. With bold steps like social media integration into Google Analytics, the Google+ rise and integration into nearly all websites, and Google owned Youtube’s newsocial slant – we have to ask ourselves – what ARE they doing? The answer seems simple.
  5. 5. They are building a large scale brand- based network of social sites and integration tools. In other words, they are establishing themselves as one of the most widespread and commonly used social mega-network on theinternet. Combine the power of search and social, and you’ll begin to get a better idea of what they’re after.
  6. 6. While Google+ certainly can’t compete with Facebook on a basic social networking level, there’s no denying that it does overall. When you combine all Google branded tools, networks and products – you get something BIGGER than Facebook. Think about it. Facebook is going to reach a billion users this year. But Google already receives 1 billion unique visitors every month.
  7. 7. If they figure out a way to get all of these people to have to use other tools, that are Google branded, (forsocial connectivity reasons) then theywill come out on top. We can already see it. Log in to Google+ or Youtubewith your Gmail account. Log-in to anyGoogle tool with your Gmail account. So what does this mean for social marketers?
  8. 8. Preparing For The Google Dominated Internet
  9. 9. It’s creeping closer with every newannouncement or product launch theypromote. Google wants to carve out its own private piece of the internet. For you, as a social marketer – it meansgetting on the bandwagon now. If you haven’t been using Google tools or networks, start to use them.
  10. 10. Join the mega-network that they’re trying to create. Get in early, and establish yourself where it counts. There was a lot of conjecture aboutGoogle+ and its success. In retrospect, Google+ was ALWAYS going to succeed. Google have cleverly made sure of that. There are far too many benefits related to search, that marketers can’t ignore.
  11. 11. While Google has had a string offailures, it’s led them up to now, 2012. This year, we’ll see more socialcompanies bought by the search giant, and more social technology fall under the Google brand. Learn to use these tools and sites to your benefit, andyou’ll be an early adopter. They always make more money. Don’t ignore the signs! Prepare for Google social domination!
  12. 12. Social Media Marketing University(SMMU) is the creation of John Paul Souza, a serial entrepreneur whos held senior managerial positions at Banc America Capital ManagementGroup and JP Morgan Chase. Serving marketing professionals,
  13. 13. entrepreneurs and corporations,SMMU differentiates itself by offering hands-on training from hands-onexperts who are actively applying their skills on real-world projects.
  14. 14. SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
  15. 15. For more information about socialmedia webinars and social media online courses, please visithttp://www.socialmediamarketinguniversity.com