The Youtube Social Network: Updating Your Marketing Plans


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The Youtube Social Network: Updating Your Marketing Plans

  1. 1. The Youtube Social Network: Updating Your Marketing Plans
  2. 2. Youtube has always been the dominant video sharing site on the internet, but what is it now that Google has made all of these new changes? The simple answer, is thatGoogle has transformed Youtube intomore of a social network, than a video viewing site. This has far reaching consequences for the social videomarketer, and we’re going to explore those today.
  3. 3. The New Social Network
  4. 4. When you click over to the newYoutube, the first thing that strikes you is the new design and layout. On thehomepage, Youtube now uses most of that space to house your subscriptionvideos. More than that – it encouragesyou to subscribe to more feeds. Before this radical change, you could be an avid Youtube viewer, and never have subscribed to a feed in your life.
  5. 5. Now, you are prompted to fill your homepage with videos you enjoy – from Youtube, and your surrounding social networks – like Google+ and Facebook. This means gettingsubscribers is going to be easier, but it places a firm emphasis on video SEO, and properly promoting your videochannel. Suddenly the appropriate use of annotations and the frequency of publication matters more than ever.
  6. 6. Like Facebook or Twitter, your Youtube community will be closer, and you’ll need to foster those relationships. Gone are the days of single commenters and one click viewers. You’ll have to learn to targetsubscribers, and keep them watching – with your own dedicated Youtube channel of entertainment.
  7. 7. Your Youtube Network Channel
  8. 8. Youtube’s most beneficial change, has been the update of their analytics program. You can actually run your channel like a television station now,collecting and analyzing data on a day to day basis. You’ll be able to see which videos do well and why, and how you can replicate that viewing success.
  9. 9. Your focus should be on creating videoseries that are unique to your channel. Once off videos won’t sustain a viewership for long. Each of these needs to be branded, and highly engaging.
  10. 10. Focus on quality, consistency and interaction – just like you do on Facebook. The new Youtube willdemand more from video marketers,as fans spend more time on specificchannels, instead of on Youtube as a whole.
  11. 11. It also means that building a largeYoutube community has become more beneficial. Fans will return to yourvideos again and again, as they display on their homepages. This is exceptional for product launches, or new video releases. It essentially diminishes the concept of viral video, and instead replaces it with a controlled, interactive community to tap into.
  12. 12. And at the end of the day, that’s exactly what Google wants. It’s nice that a cute cat playing the piano gets millions of views – but it doesn’t support their underlying business model. Average videos will becomemore popular, as video marketers buildup their subscriber lists. In 2012, this is a great way to expand your influence online, and make more sales!
  13. 13. Social Media Marketing University(SMMU) is the creation of John Paul Souza, a serial entrepreneur whos held senior managerial positions at Banc America Capital ManagementGroup and JP Morgan Chase. Serving marketing professionals,
  14. 14. entrepreneurs and corporations,SMMU differentiates itself by offering hands-on training from hands-onexperts who are actively applying their skills on real-world projects.
  15. 15. SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
  16. 16. For more information about socialmedia webinars and social media online courses, please visit