http://www.smmulive.com/register - Is HootSuite Bad? How to Schedule Content Without Damaging Your Edgerank Score hootsuite,social media,social media management,social media marketing

1. Is Hootsuite Bad? How To Schedule
Content Without Damaging Your
Edgerank Score

2. Facebook is in a transition period, and
a lot of things are changing. If you’ve
noticed a decrease in your Facebook
page interaction, it might be because
you’re scheduling posts on Hootsuite.
The social networking giant has never
liked third party apps, instead siding
with manually published posts, but
this may be getter worse.

3. Until Facebook figures out how to
incorporate a scheduling program in
the site, you’re in trouble. In the
meantime, here’s what you need to do
to keep your edgerank score as high as
humanly possible.

4. What We Know About Facebook

5. All the recent Facebook changes are
moving towards one thing – and that’s
increased one-on-one interaction
between real people. It’s getting rid of
all of those automated ways marketers
and spammers can contact the
masses, or publish posts – without
much real-time effort.

6. For the Facebook team, this is a big
no-no. In fact the popular site
‘Edgerank Checker’ did a study, which
concluded that publishing from third
party apps like Hootsuite may
decrease interaction by 70%!

7. So, Facebook has reduced the weight
of objects published on third party
sites to increase ad impressions and
publication on their own platform.
There are ways around this – but
you’re not going to like them.

8. Continue Using Sites Like Hootsuite

9. No-one has the time to be at their
computer 24/7, which is why
scheduling content is so popular. It
saves time, and keeps your page
populated. If you’re going to continue
using sites like Hootsuite, there is only
one thing you can really do here.

10. Make sure that every single scheduled
post is packed with interactive
features. Images, videos, links – the
lot. Optimize each scheduled post for
Facebook before scheduling it in.

11. Getting Around Scheduling Content

12. Facebook penalizes third party
publications enough to consider other
ways of getting around the problem.
The most simple solution is to hire
either a company or freelancer to
publish your posts for you.

13. That way they can acknowledge time
optimization, and get posts out when
they have the most impact. This
means manually publishing each post
at a specific time. It’s worth the
trouble.

14. You can also do it yourself. Instead of
using Hootsuite for scheduling, you
can simply create posts in a
spreadsheet and publish them when
you have the time – ignoring that your
fans are on at certain times of the day.
This means dedicating yourself to your
Facebook campaign by contributing at
least an hour each day to your page.

15. Marketers are now in a difficult
position. Hootsuite’s analytics alone is
an excellent service. So what do you
give up? The answer is nothing.
Balance out your campaign. Post
manually everyday, but also schedule
posts on Hootsuite.

16. Work the system, by doing what
Facebook wants AND maintaining your
Hootsuite analytics. Both will help you
in the end. Logically, this is the only
way you’ll be able to maintain a high
edgerank score on Facebook. If you
have to do one over the other, always
choose manual publication.

17. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

18. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

19. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
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20. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com