How to Project a Professional Online Image While Conducting a Job Search
How to Project Professional OnlineImage While Conducting Executive Job Search
More than 75 percent of executive recruiters say that they Google potential hires before calling them infor interviews, according to a story in the San Francisco Chronicle. Thismeans that job seekers conducting an executive job search need to make sure that hiring managers seesomething positive when they Google their names.
After all, the Chronicle story alsoreported that nearly half of executive recruiters have eliminated job candidates because of what they’ve found online.
There are ways, though, for you toenhance your online presence. Doingso can mean the difference between landing that executive job and not even earning the chance for an interview.
First, you need to build a professional website that lists your career accomplishments, resume and goals.The odds are that your Web site is thefirst site that hiring managers will visit when searching for you online.
You should also have your own profileon LinkedIn. Many executive recruitersvisit this business-themed social mediasite when considering candidates. Your LinkedIn profile should also list your career highlights.
Your next step should be to visit your Facebook page to make sure that it looks as professional as possible. You don’t want your professional job search derailed because of a few sarcastic or rude posts on your page.Clean out messages that don’t present you in a professional light.
Do the same with any blogs that you maintain. If you write a personal blog,comb through old entries to make sure that none contain criticisms of past employers, political statements that could be controversial, or the use of inappropriate language. Again, youwant hiring managers to view you in a positive light; they won’t if your blogs do not reflect that you are indeed a professional.
By the way, if you maintain your own blog focused on your field, this could be a good opportunity to boost your online presence among hiring managers. If your blog is filled withinsightful posts about the state of your industry, new trends, and important news items, hiring managers might come to think of you as an industry expert. This can only help your chances at landing new employment.
And if you can land guest columns or articles in your industry’s trade magazines, this is even better. Most trade publications today post theirprint content online. Hiring managers who Google your name to find ascholarly article under your byline in your industry’s most prestigiouspublications are bound to come away impressed.
Your online presence can scuttle yourexecutive job search or boost it to new heights. Fortunately, you do have atleast some control over what potentialemployees see when they Google yourname. Don’t miss out on the chance to make a professional first impression online.
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