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How Social Marketing Boosts Your SEO - Social Media Management


Published on - How Social Marketing Boosts Your SEO - Social Media Management

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How Social Marketing Boosts Your SEO - Social Media Management

  1. 1. How Social Marketing Boosts Your Online SEO
  2. 2. There are many reasons why social marketing is the top sales pursuit online these days. But the biggest reason, is traffic! Take away all the other benefits of becoming a prosocial marketer, and if you’re only leftwith traffic, you’re still doing a heck of a job.
  3. 3. Boosting your SEO power on the internet helps clients and fans find you, when they need you. So howdoes using social media help you do this?
  4. 4. Your Massive Link Network
  5. 5. If your business lacks inbound links, then a quality social marketing plan can make all the difference to your search engine ranking. When youconsistently publish superb content to your blog and other social sites,people find this content and link to it. Best of all – these links are 100% natural, and often come from high quality sources.
  6. 6. Indexing The Little Things
  7. 7. Search engines love to index all sorts of things that are naturally keyword rich. As you go about your business,publishing updates on Facebook, posts on Google+ and tweets on your Twitter page, search engines are indexing them.
  8. 8. If you allow them to be seen by the public, your social profiles will helppeople find your business, fast. Don’t forget to include those keywords inyour updates, for an additional boost.
  9. 9. On Your Website
  10. 10. It’s a well known fact that Google loves sites that are continually refreshed with new content. Content that is current, that attracts interaction and that proves your site is constantly evolving.
  11. 11. Social plugins on your website, or attaching a blog to your website will keep it this way. Your search engine ranking will steadily improve over time, depending on how muchkeyworded content you add to it daily.
  12. 12. You should also add multimedia content to your website for an added increase in traffic, and SEO improvement. Place videos on yoursite to improve the content, and you’ll drive traffic from Youtube straight to your website.
  13. 13. Multiple Social Networks
  14. 14. You should always be expanding your network of social sites – that is, if you can afford to manage them allefficiently. Creating a large network of social sites, spreads out your brandname and establishes a profile for your business in the social sphere. The more sites you’re prominent on, the higher your ranking will become, and the more traffic you’ll drive to your business website.
  15. 15. Using Social Media as a Keyword Curation Tool
  16. 16. If you simply use Google Adwords tosource your keywords – you’re missing out! There’s a world of hidden keyword gems, waiting to be discovered if you learn to use your social sites to this end. Searchmicroblogs like Twitter, or answer sites for pertinent questions your niche isasking. Then shape content around it.Use social bookmarking sites to source hot keyword topics.
  17. 17. Launch a real-time feedback campaign,and get your immediate community to tell you what they want. Finding the right keywords is crucial to SEO, but it goes beyond your basic search. There are high competition keywords, low competition keywords and more – so learn to blend or maximize them for better rankings.
  18. 18. Social Media Marketing University(SMMU) is the creation of John Paul Souza, a serial entrepreneur whos held senior managerial positions at Banc America Capital ManagementGroup and JP Morgan Chase. Serving marketing professionals,
  19. 19. entrepreneurs and corporations,SMMU differentiates itself by offering hands-on training from hands-onexperts who are actively applying their skills on real-world projects.
  20. 20. SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
  21. 21. For more information about socialmedia webinars and social media online courses, please visit