5 Social Media Mistakes You Don't Want to Make in 2012
5 Social Media Mistakes You Don’t Want To Make in 2012
It’s the time of year when we reflect on our mistakes – so that we don’t blunder into them again in 2012.We’ve been thinking a lot about whathas worked this year, and what hasn’t, and how you can make sure to avoid those horrid mistakes before they creep up on you. That’s why today, we’re sharing our top 5 list of social media mistakes, and how you can prevent them from happening.
Social media is complex and multifaceted – for every platform you’re on, there’s a thousand other apps you could use to improve your performance there. Just look at the apps available for Twitter and Facebook these days! Your number 1mistake in 2012, will be to ignore these third party apps. They should be part of your social strategy, and if they’re not, you better investigate why.
Many social media sites say it’s goodto publish fresh content often, which is true – except when it forces you to compromise on your level of engagement.
It’s a common mistake to go about your strategy without remembering that interaction is more importantthan content. If you have tons of greatcontent, but very little communication to show for it – cut down on the content, and focus on your fans.
Social media is as much about sales asit is about interaction. There’s no pointshying away from the fact that you’re a business, and you exist to make money.
Focusing too little on your sales content or marketing pitches can cost you in the long run. None of us wantto be labeled spammers, so we tend to be ashamed of selling. Don’t be! Just find new and creative ways to do it.
Social media users are getting quicker,busier and are less engaged than they used to be 3 years ago. They zip through content, consuming enormous amounts of it each day.
Whatever you do, don’t waste time or money focusing on long, tedious content. It won’t be shared! Stick to short articles, short, powerful salesletters and quick videos – and focus onmaking your pitches dynamic and easy to consume.
Facebook in 2011 will not be the same as Facebook in 2012. They are rapidlyadding more features, and eliminatingold ones. You’ll want to concentrate on this social platform even more in thenew year. Facebook is primed to reach 1 billion users soon, and if you can perfect your 2012 marketingcampaign, it will mean a big head start for your business. Don’t get stuck using old tricks!
Are you guilty of any one of these 5 common social media mistakes? They’re easy to overlook, and get wrong again and again. Don’t befooled! Simply tweaking each of thesestrategies, to come up with somethingmore effective will boost your bottom line in the new year. It’s time to perfect those evolving marketing plans.
Social Media Marketing University(SMMU) is the creation of John Paul Souza, a serial entrepreneur whos held senior managerial positions at Banc America Capital ManagementGroup and JP Morgan Chase. Serving marketing professionals,
entrepreneurs and corporations,SMMU differentiates itself by offering hands-on training from hands-onexperts who are actively applying their skills on real-world projects.
SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
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