10 Pro Tips for Building an Interactive Social Media Community
10 PRO Tips For Building an Interactive Social Media Community
The core of any social marketing campaign is community building. Without a community of loyal fans,you’ll never be able to sell, market or collect data from your social pages.That’s why you need to learn how the pros build great, interactive communities for their fans. Here are our top ten tips.
If you’ve been publishing post afterpost, and have still not managed to getany comments – you need to change it up. Give your fans a reason to reply. The quickest way to do this is via a competition, a free giveaway or a really interesting question.
Comments are like gold on any socialplatform. To build a great communityyou need lots of them, so spend time answering each one to perfection. Most of all, don’t publish spam! Oryour posts will scare real commenters away.
If a fan asks you a niche question, that doesn’t benefit you in any way –answer it! When you prove that you’re willing to help, people will find you more appealing and will continue to frequent your pages.
It should go without saying that negativity is not allowed on yourpages. People are attracted to positive posts, so be encouraging, innovative and quirky to get their attention. Too much negativity will send your fans packing.
Pretend that your community is youronline family. If a family member asksyou to take a look at their blog – you should do it! Go the extra mile and your fans will do the same for you. You’ll never stop benefiting from it.
Get to know your community, and surprise them by remembering theirbirthdays and special occasions. A nice touch is to send them a discount voucher for something in a virtual e-card. It costs you nothing, and means everything to your fan.
To keep your community happy youneed to consistently give to them. Free stuff, great content, products, discounts, coupons, competitions,chances to win, exclusive sneak peaks – they need to form the basis of your online relationships.
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