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The Beginner's Guide to Blogger Outreach

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Blogger outreach isn't just about getting your brand name out there - the benefits are numerous.
But how do you get started with your blogger outreach? Are there any useful tools to use? What traps do marketers fall into and how can you avoid them?
Find out in our presentation or for more info email info@ambergreen.co.uk / visit www.ambergreen.co.uk

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The Beginner's Guide to Blogger Outreach

  1. 1. the Beginner’s Guide to Blogger Outreach by ambergreeninternetmarketing.com
  2. 2. Out With the Old  Old practices just don’t work  Google encourages bloggers to make links to your website nofollow, meaning they’ll do little to improve your site’s SEO  “Paying for links,” even via incentive, is frowned upon by many bloggers  Everyone is multichannel now, so an old-fashioned blog campaign won’t get you very far
  3. 3. In With the New  Focus on new goals  Brand Awareness: Encourage bloggers to use their social media to promote your campaign  Quality Content: Incentivise creating quality content by offering rewards or prizes to the best blogs  Search engines will view this as more authoritative content, and it will better engage readers  Building Relationships: Bloggers will work harder for you if they like you — and they might even provide you with follow links
  4. 4. But What to Do?  There are new rules, but that doesn’t mean you can’t win the game!  Follow these simple steps to get the most out of your blogger outreach…
  5. 5. The Initial E-mail  Some things never change  Friendly Tone: Be respectful, and remember that you’re talking to real-life people  Personal: Never send a generic “Dear Sir/Madam” e-mail. Personalise each message, and let the blogger know why you want to work with them specifically  Honest: Acknowledge that they’d be doing you a service, but let them know how it would benefit them  A free product in exchange for a review can go a long way
  6. 6. The Initial E-mail, cont.  But step it up!  Modernise: Encourage bloggers not only to blog but also to use Instagram, Pinterest, Twitter, Facebook, and even Snapchat — whichever fits with your campaign  Engage: Keep in touch with bloggers, showing your interest in their efforts and collaborating for even better ideas
  7. 7. Examples  Many bloggers even post about their outreach experiences  “From a Blogger’s Point of View”  Veteran blogger Dana Forman judges the good, bad, and ugly e-mails she’s received from outreach marketers  “Create a Killer Outreach Email”  Blogger Mark Trueman even has a whole website about blogging and outreach based on his experiences  “5 Blogger Outreach Stereotypes”  We did some digging of our own, discovering the 5 worst types of e-mails bloggers receive all the time
  8. 8. Multimedia  Encourage and incentivise your bloggers to use as many channels as possible to maximize engagement and brand awareness
  9. 9. Research blogs relevant to your products and brand Actually read blogs you think might fit your brand Access contact information Efficiently discover metrics and followings Send personalised messages to large numbers of people Create a database of cross-client contacts
  10. 10. Buzzstream  Buzzstream is a good research and discovery tool for outreach and project management.  Pros  Find prospects and discover influencers  Create e-mail templates  Utilise their database and track your relationships  Cons  Needs user-friendly improvements  searches and page loads are slow  information overload  Occasional glitches  Visit their website for yourself!  Examples
  11. 11. Inky Bee  Inky Bee is another good discovery and outreach tool with a user-friendly interface.  Pros  Integrate with Twitter for influencer discovery  Set different research terms within the same list  Write reports using their streamlined function  Measure how well your campaigns are working  Cons  Discovery function could be faster  Visit their website for yourself!  Examples
  12. 12. GroupHigh  GroupHigh offers its own platform for the discovery and management of your blogger outreach.  Pros  Search and save thousands of UK blogs  Refine results by anything from Domain Rank to social following  Manage all email correspondence through the platform  Generate a report of your success  Cons  Price will rule out all but the most prolific outreachers  Visit their website for yourself!  Examples
  13. 13.  Brand Awareness: By encouraging bloggers to use their social media to promote your campaign, you generated some great PR for your brand  Quality Content: By incentivising the creation of quality content by offering rewards or prizes to the best blogs…  You’ve improved your website’s SERP rankings  Bloggers’ content will better engage readers  Building Relationships: Bloggers will work harder for you in future campaigns — and they might even provide you with follow links Reaping the Rewards
  14. 14.  Successful outreach is about more than link building  Focus on building reputation and brand loyalty  Links and other benefits will follow  Make your campaigns multichannel to get the most out of bloggers’ content Final Thoughts
  15. 15. Good luck! Learn more from our blog: “The Hero’s Journey: 4 Stages of Better Blogger Outreach” from ambergreeninternetmarketing.com

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