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manual starsellersworld.com dynamic pricing: setting up rulesets

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starsellersworld / hanauer landstraße 146 / 60314 frankfurt
www.starsellersworld.com star@starsellersworld.com
xwave group...
www.starsellersworld.com Calculation instructions V1.2
Seite 2 von 20
Calculation instructions Version 1.2
Become a Star: ...
www.starsellersworld.com Calculation instructions V1.2
Seite 3 von 20
Open the settings tab
Here you can enter your percen...
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manual starsellersworld.com dynamic pricing: setting up rulesets

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The use of artificial intelligence in retail, digitalisation of sales, consists at its core of the automation of the market environment, product & research, the prediction of business development through insights, predicitve analytics and price allocation, the dynamisation of pricing policy, dynamic pricing.

Starsellersworld.com is the digitisation of the retail business from one source, from one cloud. With this manual, you will learn how to create rules that allow you to define all business transactions at item level in a granular way and control them in action groups. This allows you to deliver the most accurate price in any country, at any time and in any channel, taking into account the variant of the offer.
This technology allows you to balance the natural trade-off between speed of turnover and achieving optimum margins. Crucial KPIs of your business become controllable.

The cloud application starsellerworld.com offers a platform for the digitalisation of trade. Using artificial intelligence methods and technologies, any business model can be seamlessly equipped with data-driven tools. Economic key figures and cost-benefit structures are optimised.

The use of artificial intelligence in retail, digitalisation of sales, consists at its core of the automation of the market environment, product & research, the prediction of business development through insights, predicitve analytics and price allocation, the dynamisation of pricing policy, dynamic pricing.

Starsellersworld.com is the digitisation of the retail business from one source, from one cloud. With this manual, you will learn how to create rules that allow you to define all business transactions at item level in a granular way and control them in action groups. This allows you to deliver the most accurate price in any country, at any time and in any channel, taking into account the variant of the offer.
This technology allows you to balance the natural trade-off between speed of turnover and achieving optimum margins. Crucial KPIs of your business become controllable.

The cloud application starsellerworld.com offers a platform for the digitalisation of trade. Using artificial intelligence methods and technologies, any business model can be seamlessly equipped with data-driven tools. Economic key figures and cost-benefit structures are optimised.

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manual starsellersworld.com dynamic pricing: setting up rulesets

  1. 1. starsellersworld / hanauer landstraße 146 / 60314 frankfurt www.starsellersworld.com star@starsellersworld.com xwave group deutschland gmbh hanauer landstraße 146 60314 frankfurt am main t: +49.69.956359.0 f: +49.69.956359.231 handelsregister b des amtsgerichts frankfurt am main ustid: de235215324 hrb 58595 geschäftsführer: christopher reinhardt postbank business giro: 960554465 blz: 44010046 iban: de40440100460960554465 bic: pbnkdeff Calculation instructions Version 1.2 Become a Star: Become a top seller - with a maximum profit margin! Content Page 1. Price calculation at supplier level……….………………………………………………………………………………….…..….2 2. Price calculation at seller level - control your margin! ..…………………………………………..…………….....…..4 2.1 Shipping costs …..…………………………………………………….…………………………………………………………………..7 2.2 Optional surcharges .……………………………………………………………………………………………………………………9 2.3 Min/Max-calculation ……………………………………………………………………………………………..…………………….9 3. Price calculation at article level ..………………………………………………………………………………………………….10 3.1 Simulation…………………………………………………………………………………………………………………………………..11 4. Exclusion of competitors ……………………………………………………………………………………………………………..15 4.1 Exclusion of competitors by seller name …………………………………………………………………..………….……15 4.2 Exclusion of competitors based on assessment points and feedback …………………………………………18
  2. 2. www.starsellersworld.com Calculation instructions V1.2 Seite 2 von 20 Calculation instructions Version 1.2 Become a Star: Become a top seller - with a maximum profit margin! The calculation lays the foundation for your economic success. Starsellersworld determines the optimal selling price of your articles on the basis of your defaults of the min and max surcharges, forwarding expenses and purchase prices. Important factors such as competitive prices and valuations are also included in the calculation. 1.1 Price calculation at supplier level A supplier in Starsellersworld can be a producer, a warehouse or a distributor. The supplier price is the basis of every further calculation. The calculation can then be defined at sales level and at item level. The calculation settings for each supplier can be found here: Select Account management / Interfaces Click on the small black arrow on the left side to open the supplier account
  3. 3. www.starsellersworld.com Calculation instructions V1.2 Seite 3 von 20 Open the settings tab Here you can enter your percentage surcharge, discount deduction and the flat rate for shipping costs. You can also manage the minimum and maximum stock and listing stock here. Example: A supplier gives a discount of 15% on all articles, then this can be entered here for percentage discount. The purchase price is reduced by this percentage. Then you can, for example, define a percentage surcharge of 5%, then 5% of the supplier discount remains for you. Here you can also set the flat-rate shipping cost charge.
  4. 4. www.starsellersworld.com Calculation instructions V1.2 Seite 4 von 20 Calculation example 1 for one item: Supplier price 15,50 € Percentage surcharge e.g. 5% 0,77 € Calculation Basis Price 16,27 € Calculation example 2 for one item: Supplier price 3,99 € Flatrate shipping cost charge 2,50 € Calculation Basis Price 6,49 € Shipping costs can be defined per item, per delivery, per staggered price or based on weight per article. See also 2.Shipping costs on page 7 Calculation example 3 for one item: Supplier price 12,20 € Percentage discount e.g. 5 % Calculation Basis Price 11, 59 €
  5. 5. www.starsellersworld.com Calculation instructions V1.2 Seite 5 von 20 2. Price calculation at seller level – Control your margin! Select Account management -> Interfaces Click on the small black arrow on the left side to open the seller account Now select + Add calculation
  6. 6. www.starsellersworld.com Calculation instructions V1.2 Seite 6 von 20 You can define different scales for pricing. We recommend that you define a maximum of three scales. The price calculation should be adapted to your shipping structure on the online marketplace. It should be noted that the price is entered in net and not in gross. The Min% surcharge applies to the entire portfolio in the indicated (price € from to price € up to) price range. This is added to the sales price (not to the supplier price). The Max% surcharge is also calculated on the sales price and only applies if no other competitor lists the product. Example 1: An article has a price of 24,00 €. There is no competitor offering the same product. Then the system calculates a price of 27,60 €. (Max-surcharge 15%) Example 2: An article has a price of 24,00 €. A competitor offers the same product for 26,90 €. Then the system calculates a price of 26,80 €. Example 3: An article has a price of 24,00 €. A competitor offers the same product for 23,50 €. Then the system calculates a sales price of 24€. The Min € surcharge is a fixed value that is always added to the VK in the price range. The underbid value, as shown in the screenshot above, undercuts the competitor by Ten cents. If you want to outbid it instead of underbid it, you can, for example, enter -0.15 on. With this you outbid your competitor by 15 cents. The settings can be simulated in the simulation on article level to see how they would behave on the market (see 3.Price calculation on article level p.11). You can change the values directly in the table.
  7. 7. www.starsellersworld.com Calculation instructions V1.2 Seite 7 von 20 Click on the column you want to change and enter the value. Finally confirm the change with "ENTER".
  8. 8. www.starsellersworld.com Calculation instructions V1.2 Seite 8 von 20 2.1 Shipping costs 2.1.1 Shipping costs based on article/weight Log in with your Seller Central account to view the current shipping model. Click on Settings -> Shipping Settings
  9. 9. www.starsellersworld.com Calculation instructions V1.2 Seite 9 von 20 Enter here in SSW the same values as in your Seller Central Account -> Save 2.1.2 Shipping costs hierarchized price Log in to your Seller Central account to access the current shipping model. Click on Settings -> Shipping Settings
  10. 10. www.starsellersworld.com Calculation instructions V1.2 Seite 10 von 20 Call up the shipping costs here in Starsellerworld.com: Activate "Hierarchized price" and click on the plus + button. Here you can enter the data of your Seller Central account. 2.2 Optional surcharges Click on Account management -> Interfaces -> Calculation -> Optional additions Here you can enter optional surcharges.
  11. 11. www.starsellersworld.com Calculation instructions V1.2 Seite 11 von 20 2.3 Min/Max If the Min/Max calculation is activated for you, you can enter the desired values here. Click on Account management -> Interfaces -> Expand sales account -> Calculation -> Min/Max
  12. 12. www.starsellersworld.com Calculation instructions V1.2 Seite 12 von 20 3. Price calculation at item level You can find the Article price calculation in the item management. Click on purchase / item management and on the left on the + beside an item Select Article price calculation here Here you can see competitor data, calculation details and listing details.
  13. 13. www.starsellersworld.com Calculation instructions V1.2 Seite 13 von 20 3.1 Simulation The simulation can be found to the right of the Article Price Calculation tab. Below you can see a simulation of the calculation of a product. The data can be easily changed and the result can be viewed live. The data is not saved, but only simulated. The purchase price, the shipping costs per item and the VAT are deducted directly from the product. The Amazon fee is determined by the system. The shipping flat rate, discount and supplier surcharge can be found under Account management -> Interfaces / accounts -> Supplier interface -> Settings See also 1.1.
  14. 14. www.starsellersworld.com Calculation instructions V1.2 Seite 14 von 20 The calculations are based on the net amount. The markup (amount) or (percentage) can be set under Account management -> Interfaces/accounts -> Sales interface -> Calculation-> price calculation. See also 1.2. The shipping fee can be found at Account management -> Interfaces/accounts -> Sales interface -> Calculation-> shipping costs Example: How would the price change if I could negotiate a 3% discount with the supplier? The simulation immediately shows the result
  15. 15. www.starsellersworld.com Calculation instructions V1.2 Seite 15 von 20 Example: How would the price change if you add 4 Euro to the article base price?
  16. 16. www.starsellersworld.com Calculation instructions V1.2 Seite 16 von 20 4. Excluded competitors 4.1 Excluded competitors based on seller's name Click on the logo of the desired seller. Now a page opens from which we can copy the Amazon-ID of the seller. For Ebay, you just need the seller name. The desired Amazon ID is displayed in the address line behind "seller =".
  17. 17. www.starsellersworld.com Calculation instructions V1.2 Seite 17 von 20 Copy the seller's Amazon ID Now open the menu item "Exclude competitors". You can find it under "Interfaces", open the sales interface (Main and contract account). Now click on "Calculation" and "Exclude competitors". Then select "Add seller exclusion" in the footer bar. Now paste the copied Amazon ID of the seller into the corresponding field or add the name of the seller you want to exclude, e.g. “laptop_top” Now click on "Add" to add the seller to the competition exclusion. The excluded competitor will now be displayed in the list below:
  18. 18. www.starsellersworld.com Calculation instructions V1.2 Seite 18 von 20 4.2 Exclusion of competition based on assessment points and feedback You can exclude competitors that are below a defined evaluation or feedback limit. Open the menu item "Exclude competitors". This can be found under "Interfaces / Accounts", here open your main and contract account. Now click on "Calculation" and "Exclude competitors". Here you can define a minimum value for the rating points. Sellers with less than 408 rating points are now automatically excluded as competitors.
  19. 19. www.starsellersworld.com Calculation instructions V1.2 Seite 19 von 20 You can also define a minimum feedback value here. Sellers who have less than 4.8 points of feedback are now automatically excluded as competitors. Click "Exclude" to make the settings effective. You can also exclude Top-Rated or NON-Top-Rated-Sellers here. And also private sellers.
  20. 20. www.starsellersworld.com Calculation instructions V1.2 Seite 20 von 20 Änderungs-Historie 30.10.2015 Dokument Erst-Version 1.0 Elisabeth Sarika Singh 09.11.2015 Überarbeitung VersionsNr Elisabeth Sarika Singh 07.12.2015 Überarbeitung Titel V1.2 Elisabeth Sarika Singh 19.02.2019 English Version Elisabeth Sarika Singh

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