Mobile is the New Internet : Connecting Your New Business With Mobile Customers

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This presentation is introduction applying developing a mobile strategy for small business owners. Covering a wide range of options currently available to connect with mobile users.

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Mobile is the New Internet : Connecting Your New Business With Mobile Customers

  1. 1. MOBILE IS THE NEW INTERNET Chris Mohritz
  2. 2. AGENDA ● What is Mobile? ● Why is Mobile Important? ● The How-To Buffet ● F&Q
  3. 3. WHAT IS MOBILE? ● Verb vs. Noun ● Mobile Apps vs. Mobile Web ● Think: “Wireless Computing” ● Internet ≈ Mobile ≈ Internet
  4. 4. WHY IS MOBILE IMPORTANT? 66% of ALL Internet traffic by 2016 (Gartner)
  5. 5. MOBILE IS ALL ABOUT... Improving Customer Experience
  6. 6. WHERE IS MOBILE TODAY? ● 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site (Gomez) ● 46% of consumers are unlikely to return to a mobile site if it didn't work properly during their last visit (Gomez)
  7. 7. WHERE IS MOBILE TODAY? ● 1/2 of all local searches are performed on mobile devices (Microsoft Tag) ● 39% of instances where a consumer walks out of a store without buying were influenced by smartphones (Motorola Solutions)
  8. 8. WHERE IS MOBILE TODAY? ● Mentioning a location in mobile ads and search results can increase click-through rates up to 200% (ThinkNear) ● 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store (comScore)
  9. 9. WHERE IS MOBILE TODAY? ● 91% of mobile internet access is for social activities, versus just 79% on desktops (Microsoft Tag) ● If all US mobile internet time was condensed into an hour, 25 minutes of it would be spent on email (Return Path)
  10. 10. MOBILE USAGE THROUGHOUT DAY
  11. 11. WHERE IS MOBILE GOING?
  12. 12. THE HOW-TOS
  13. 13. WHAT THE DATA SAYS "What is measured improves." ~Peter Drucker
  14. 14. TRACK & MONITOR ● Across All Channels & Tools ● Take Advantage of Free Tracking Tools ● Go Beyond Clicks: events, apps, heat maps
  15. 15. MOBILE SEARCH #1 Browser Function on Smartphones
  16. 16. BE FOUND ● Google Places Listing Verification ● Provide full business details (hours, photos, etc.) ● Take full advantage of mobile device functionality (hard work is done, just fill in blanks)
  17. 17. LISTING DEMO
  18. 18. MOBILE OFFERS
  19. 19. OFFERS DEMO
  20. 20. MOBILE WEBSITE
  21. 21. No single screen size makes up > 20%
  22. 22. RESPONSIVE VS. DEDICATED ● Dedicated = 2 separate websites ● Responsive = 1 “smart” website
  23. 23. RESPONSIVE DEMO
  24. 24. MOBILE WEBSITE TIPS ● High-performance ● Stay Simple (especially on smaller screens)
  25. 25. MOBILE MESSAGING
  26. 26. MOBILE-OPTIMIZED EMAIL http://www.emailmonday.com/mobile-email-usage-statistics
  27. 27. TEXT MESSAGING (SMS)
  28. 28. MOBILE RELATIONSHIPS
  29. 29. CUSTOMER LIFECYCLE http://blog.infusionsoft.com/product-tips/create-the-perfect-customer-lifecycle-for-your-business/
  30. 30. MOBILE PURCHASES
  31. 31. MOBILE PAYMENTS
  32. 32. MOBILE ADS
  33. 33. ADS DEMO
  34. 34. MOBILE APPS
  35. 35. COMPLEMENT YOUR PRODUCTS
  36. 36. MOBILE SIMPLICITY
  37. 37. QR CODES & NFC TAGS
  38. 38. MOBILE GLOBAL
  39. 39. SOLOMO
  40. 40. RECENT TREND ● Integrating best of location-based and mobile technologies with social media to engage customers ● Be shareable
  41. 41. MIX & MATCH ● Track & Monitor ● Mobile Search ● Mobile Offers ● Mobile Website ● Mobile Messaging ● Mobile Relationships ● Mobile Purchases ● Mobile Ads ● Mobile Apps ● Mobile Simplicity ● Mobile Global
  42. 42. RESOURCES ● www.HowToGoMo.com ● www.TheMobilePlaybook.com ● www.GoMobileBook.com ● www.MobileMarketingMagazine.com ● www.ThinkWithGoogle.com/MobilePlanet
  43. 43. FEEDBACK? QUESTIONS? chris@chrismohritz.com

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