HOW-TO: Use Pinterest to Promote Your Business

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As an entrepreneur or business owner, you've likely heard a lot about how Pinterest can drive online sales. But maybe the thought of using yet another social network seems daunting and time consuming.

Join us for a step-by-step guide to building a successful Pinterest presence that ensures your business is getting the maximum benefit from Pinterest.

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HOW-TO: Use Pinterest to Promote Your Business

  1. 1. HOW-TO: Use Pinterest to Promote Your Business Leverage the Visual Web +Chris Mohritz | chris@mohritz.co | #IdeaToOperations
  2. 2. OUR JOURNEY ● ● ● ● ● ● ● ● What is Pinterest? Why use Pinterest? How to create your account What to pin How to create boards How to pin How to find pinners How to find content We’ll jump right in Feel free to ask about my background after session
  3. 3. MY GOAL Everyone leaves today with a clear topic to pin about, and concrete steps to get going
  4. 4. ENJOY THE RIDE Slides will be available at: http://meetup.com/Eureka-Scottsdale
  5. 5. WHAT IS PINTEREST? A Traffic Machine
  6. 6. IMAGE-BASED ● ● ● ● ● www.pinterest.com/theyummylife Social network Sharing your interests Boards Pins
  7. 7. WHY USE PINTEREST? Its a Traffic Machine
  8. 8. GET HIGH-QUALITY TRAFFIC ● ● ● www.pinterest.com/theyummylife mashable.com/2013/05/08/pinterest-most-popular-brand-boards/ sugarrae.com/online-marketing/social-media/using-pinterest-to-rock-out-your-brand/
  9. 9. HOW TO CREATE YOUR ACCOUNT Go Business
  10. 10. THE 2 MINUTE SETUP www.pinterest.com Personal vs. business account Email: can be changed later Username: brand (or benefit you provide) Picture: consistent or descriptive (www. pinterest.com/cupcakeproject) ● About You: why they should follow you ● Location: nearest major city ● Website: verify it ● ● ● ● ●
  11. 11. WHAT TO PIN Eye-Catching Images
  12. 12. EYE CANDY ● ● ● ● ● ● ● ● Goal (of pin): get their attention Show benefit of your product/service Food, fashion, fitness, crafts, photography Travel sites, sunsets, sunrises also do well Pretty not required (just eye-catching) Can use screenshots (& Google Docs) Don’t sell Don’t forget the videos
  13. 13. HOW TO CREATE BOARDS Do Your Homework
  14. 14. SEARCH-FRIENDLY HEADLINES ● www.pinterest.com/lifebyearth ● Name: use keywords (check Google & Pinterest) ● Description: what you’ll pin in that board ● Keep most popular boards above fold
  15. 15. HOW TO PIN Be the Latest & Greatest
  16. 16. EXPRESS CONCEPTS VISUALLY ● ● ● ● ● ● Manual, browser extension, etc. Pin images from your blog Source: blog post URL (money site) Description: be engaging, ask a question Always be testing (time, content, etc.) Be something they haven’t seen before
  17. 17. HOW TO FIND FOLLOWERS Be Interactive
  18. 18. DON’T PLAY THE NUMBERS GAME ● ● ● ● Comment (inform, inspire and interact) Re-pin Like Follow (quality over quantity)
  19. 19. HOW TO FIND CONTENT Be Eye-Catching
  20. 20. START USING IMAGE SEARCH ● www.google.com/search? q=infographic+organic&tbm=isch ● Blogs: www.pinterest. com/source/travelchannel.com ● www.pinterest.com/popular ● Other social networks
  21. 21. HOW TO GET BETTER Always Be Improving
  22. 22. ANALYTICS ● www.pinterest.com/source/lifebyearth. com/analytics ● www.gopixel.me ● www.tailwindapp.com
  23. 23. RECAP ● ● ● ● ● ● ● ● ● Pinterest is a traffic machine Get it while its hot Pin “eye candy” Be interactive Be engaging Point them to money site (or next step) Always be testing (ABT) Do more of what works Forget what doesn’t work
  24. 24. RESOURCES “Ultimate List of Pinterest Tips” ● bloggingwithamy.com/pinterest-tips ● Read comments also “Using Pinterest to Rock-out Your Brand” ● sugarrae.com/online-marketing/social- media/using-pinterest-to-rock-out-yourbrand www.pinterest.com/search/boards/?q=pinterest%20tips
  25. 25. GOAL CHECK ● What to pin about? ● Steps to start pinning (& get traffic)?
  26. 26. The Mobile Minute Note Taking Apps... ● Google Keep lifehacker.com/not-just-another-notes-app-why-you-should-use-google-k-509256637 ● Evernote www.evernote.com
  27. 27. COMING UP Next Week: ● HOW-TO: Move Your Business Into The Cloud With Google Apps Week After Next: ● HOW-TO: Research Local Businesses (And Build A Mailing List For Free!) In 2 Weeks: ● HOW-TO: Create An Automated Email System That Sells For You 24/7
  28. 28. 10x.to/eureka chris@mohritz.co

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