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HOW-TO: Monitor Social
Media & Blog Mentions
Who's Talking About You Online?
MY EXPERIENCE (USING ALERTS)
● High-Volume Affiliate Marketing
● High-Profile Reputation Management
WHAT TO TRACK
● Personal names (all execs)
● Company names (all DBAs)
● Taglines
● Internet domains (includes urls & email...
HOW TO USE MENTIONS
● Automate responses
● Customized offers (5min rule)
● Customer support (you or competitors)
● Be help...
THE TOOLS
● google.com/alerts
● mention.net
● sproutsocial.com
● yahoo.com/alerts
● socialmention.com
● hootsuite.com
● tr...
AUTOMATED SCREENSHOTS
http://iecapt.sourceforge.net
Warning: very techy
Can be alert-triggered
Test results for:
● differe...
EVEN MORE TOOLS
http://socialmediatoday.com/node/1458746
The Mobile Minute
Android Device Manager
https://www.google.com/apps/mydevices
10x.to/eureka
chris@chrismohritz.com
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Who's Talking About You Online? HOW-TO: Monitor Social Media & Blog Mentions

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Short introduction to various tools available to monitor online mentions. Regardless of the size of your business, chances are good that people are talking about you and your brand on social networks and blogs. In this workshop we cover a range of monitoring tools you can use to get started.

Published in: Business, Technology
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Who's Talking About You Online? HOW-TO: Monitor Social Media & Blog Mentions

  1. 1. HOW-TO: Monitor Social Media & Blog Mentions Who's Talking About You Online?
  2. 2. MY EXPERIENCE (USING ALERTS) ● High-Volume Affiliate Marketing ● High-Profile Reputation Management
  3. 3. WHAT TO TRACK ● Personal names (all execs) ● Company names (all DBAs) ● Taglines ● Internet domains (includes urls & emails) ● Phone numbers ● Mailing addresses / geographic regions ● Competitors (above) ● Spelling variations (“ ”, OR) ● Top keywords & hashtags ● "all-time high" OR "all-time low"
  4. 4. HOW TO USE MENTIONS ● Automate responses ● Customized offers (5min rule) ● Customer support (you or competitors) ● Be helpful / answer questions ● Sentiment analysis ● Find timely blog post topics ● Engage in relevant / trending discussions ● Track referrals & find customer advocates ● Extend community invitations ● Ride news waves
  5. 5. THE TOOLS ● google.com/alerts ● mention.net ● sproutsocial.com ● yahoo.com/alerts ● socialmention.com ● hootsuite.com ● trackur.com ● grouphigh.com ● kurrently.com ● icerocket.com ● boardtracker.com
  6. 6. AUTOMATED SCREENSHOTS http://iecapt.sourceforge.net Warning: very techy Can be alert-triggered Test results for: ● different users ● different sites ● different locations ● ???
  7. 7. EVEN MORE TOOLS http://socialmediatoday.com/node/1458746
  8. 8. The Mobile Minute Android Device Manager https://www.google.com/apps/mydevices
  9. 9. 10x.to/eureka chris@chrismohritz.com

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