HOW-TO: FIND &
LAUNCH PRODUCTS
THAT SELL INSTANTLY
A Simple System for Nimble Entrepreneurs
+Chris Mohritz | chris@mohritz...
OUR JOURNEY
Find Traffic
Source
Find
Opportunity
Research
Features
Find Reference
Website
Define
Requirements
Find Supplie...
CONTEXT
● Will use physical products for examples
● But these principles apply to physical
products, digital products, ser...
HOW IS IT USUALLY
DONE?
The Status Quo
MAINSTREAM THINKING
● Start with an idea
● Create or source the product
● Then find a customer
● Most startup methodologie...
THE PROBLEM
● Getting traffic/customers is the hardest
part
● World has become extremely noisy:
difficult & expensive to g...
THERE’S AN EASIER WAY
● Find something they’re already buying,
and give them a better version
● Always start with the traf...
PERSPECTIVE MATTERS
"Don't find customers for your products,
find products for your customers."
~ Seth Godin
IS THERE AN EASIER
WAY?
Challenging the Status Quo
FIND AN EXISTING TRAFFIC SOURCE
Find Traffic
Source
Find
Opportunity
Research
Features
Find Reference
Website
Define
Requi...
TAP INTO EXISTING TRAFFIC
● Can be your existing customer base or 3rd
party (marketplaces)
● amazon.com
● ebay.com
● etsy....
FIND AN OPPORTUNITY
Find Traffic
Source
Find
Opportunity
Research
Features
Find Reference
Website
Define
Requirements
Find...
FIND A STARTING POINT
Pick a product that’s already selling well...
● Avoid brand-driven products
● Can you improve on the...
RESEARCH FEATURES
Find Traffic
Source
Find
Opportunity
Research
Features
Find Reference
Website
Define
Requirements
Find S...
DO YOUR HOMEWORK
Read existing (seller & blog) reviews...
● Get into your customers mind
● What unique language is used?
●...
FIND A REFERENCE BRAND
Find Traffic
Source
Find
Opportunity
Research
Features
Find Reference
Website
Define
Requirements
F...
SPEAK THE CORRECT LANGUAGE
Find website your target already audiences
uses (product or blog)...
● What (type & specific) w...
DEFINE PRODUCT REQUIREMENTS
Find Traffic
Source
Find
Opportunity
Research
Features
Find Reference
Website
Define
Requireme...
THE MUST-HAVES
Capture a list of required features & talking
points based on reviews research...
● Goal: Minimum Lovable P...
PLANNING
Improve upon the incumbent…
● Product’s overall experience (unboxing,
freebies, education, etc.)
● Product qualit...
FIND A SUPPLIER
Find Traffic
Source
Find
Opportunity
Research
Features
Find Reference
Website
Define
Requirements
Find Sup...
PLENTY OF SOURCING OPTIONS
● Find supplier after fine-tuning product
requirements
● alibaba.com
● aliexpress.com
● dhgate....
FIND A WEBSITE DESIGN
Find Traffic
Source
Find
Opportunity
Research
Features
Find Reference
Website
Define
Requirements
Fi...
START WITH A TEMPLATE
● Simple landing page to start
● themeforest.net
● Fill with stock images of similar product
(tempor...
SHIP IT
Find Traffic
Source
Find
Opportunity
Research
Features
Find Reference
Website
Define
Requirements
Find Supplier
Fi...
CLOSE THE DEAL
● Craft your product/brand story from
reviews research & reference brand data
● Product live (on marketplac...
SHIP IT - A GUIDE
● sethgodin.typepad.
com/files/theshipitjournal.pdf
DON’T STOP!
● Find another product for same customer
○ Prefer complimentary products, cross-promotable
● Expand sales chan...
ADDITIONAL TIPS
● Focus on one product a a time, go deep
(most people go wide and too shallow)
● If stuck, pick a product ...
SUMMARY
Find Traffic
Source
Find
Opportunity
Research
Features
Find Reference
Website
Define
Requirements
Find Supplier
Fi...
Feedback?
Questions?
chris@mohritz.co
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HOW-TO: Find & Launch Products That Sell Instantly

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The paradigm has changed. As an entrepreneur, "your job is no longer to go find more customers for your product, but to go find more products for your customers." (~Seth Godin).

Join us for a discussion on this mindset shift, where it came from and why it's critical to the future of your business.

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HOW-TO: Find & Launch Products That Sell Instantly

  1. HOW-TO: FIND & LAUNCH PRODUCTS THAT SELL INSTANTLY A Simple System for Nimble Entrepreneurs +Chris Mohritz | chris@mohritz.co
  2. OUR JOURNEY Find Traffic Source Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer
  3. CONTEXT ● Will use physical products for examples ● But these principles apply to physical products, digital products, services, etc. ● As I walk through this, put your circumstances into the example
  4. HOW IS IT USUALLY DONE? The Status Quo
  5. MAINSTREAM THINKING ● Start with an idea ● Create or source the product ● Then find a customer ● Most startup methodologies teach this process Idea Supplier Product Customer
  6. THE PROBLEM ● Getting traffic/customers is the hardest part ● World has become extremely noisy: difficult & expensive to get adequate attention from customers ● World has lowered attention span: difficult & expensive to hold attention (and educate them on your product’s merits) ● Risky: significant investments required before answering “will they buy?”
  7. THERE’S AN EASIER WAY ● Find something they’re already buying, and give them a better version ● Always start with the traffic ● Plenty of well-established marketplaces (amazon, etc.) ● Marketplaces are ready-made traffic Customer Product SupplierOpportunity
  8. PERSPECTIVE MATTERS "Don't find customers for your products, find products for your customers." ~ Seth Godin
  9. IS THERE AN EASIER WAY? Challenging the Status Quo
  10. FIND AN EXISTING TRAFFIC SOURCE Find Traffic Source Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer
  11. TAP INTO EXISTING TRAFFIC ● Can be your existing customer base or 3rd party (marketplaces) ● amazon.com ● ebay.com ● etsy.com ● envatomarketplaces.com ● etc.
  12. FIND AN OPPORTUNITY Find Traffic Source Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer
  13. FIND A STARTING POINT Pick a product that’s already selling well... ● Avoid brand-driven products ● Can you improve on the incumbent’s quality? ● Can you provide a better (overall) experience than the incumbent?
  14. RESEARCH FEATURES Find Traffic Source Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer
  15. DO YOUR HOMEWORK Read existing (seller & blog) reviews... ● Get into your customers mind ● What unique language is used? ● What features do they value? dislike? etc. ● How do they use the product? ● Find competitors’ strengths & weaknesses ● Use it to create your FAQs ● Use it to create your marketing copy ● Use it to define product image scenarios
  16. FIND A REFERENCE BRAND Find Traffic Source Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer
  17. SPEAK THE CORRECT LANGUAGE Find website your target already audiences uses (product or blog)... ● What (type & specific) words are used? ● Headline ideas ● Bullet point ideas ● Find other places your audience hangs out at (future advertising)
  18. DEFINE PRODUCT REQUIREMENTS Find Traffic Source Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer
  19. THE MUST-HAVES Capture a list of required features & talking points based on reviews research... ● Goal: Minimum Lovable Product ● Match incumbent's current quality ● Fulfill as many review “wants” as feasible ○ Can be product attributes, or ○ Marketing talking points
  20. PLANNING Improve upon the incumbent… ● Product’s overall experience (unboxing, freebies, education, etc.) ● Product quality (better materials, innovation, etc.)
  21. FIND A SUPPLIER Find Traffic Source Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer
  22. PLENTY OF SOURCING OPTIONS ● Find supplier after fine-tuning product requirements ● alibaba.com ● aliexpress.com ● dhgate.com ● thomasnet.com ● commissionjunction.com (affiliate links)
  23. FIND A WEBSITE DESIGN Find Traffic Source Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer
  24. START WITH A TEMPLATE ● Simple landing page to start ● themeforest.net ● Fill with stock images of similar product (temporarily) ● shutterstock.com
  25. SHIP IT Find Traffic Source Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer
  26. CLOSE THE DEAL ● Craft your product/brand story from reviews research & reference brand data ● Product live (on marketplace) ● Website live ● Customer support live ● Promote it (next session)
  27. SHIP IT - A GUIDE ● sethgodin.typepad. com/files/theshipitjournal.pdf
  28. DON’T STOP! ● Find another product for same customer ○ Prefer complimentary products, cross-promotable ● Expand sales channels (more marketplaces) ● Create internal store (ecommerce site, etc.) ● Build a brand
  29. ADDITIONAL TIPS ● Focus on one product a a time, go deep (most people go wide and too shallow) ● If stuck, pick a product you assume will fail ○ Fail elegantly: pick a product that maximizes learning & minimizes loss ● Always cross-promote your products when you have more than one serving the same customer base
  30. SUMMARY Find Traffic Source Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer Start Here Focus Here Get Here
  31. Feedback? Questions? chris@mohritz.co

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