Pledge2Protect: Pledge on Camera

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This narrated slide presentation features the core aspects of Pledge on Camera for the STAND Pledge2Protect campaign.
STAND activists, please visit http://standnow.org for more information and http://videoforchange.wordpress.com to see the video toolkit that features tips and tricks on how you can film, edit and upload your footage to support the campagin.

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Pledge2Protect: Pledge on Camera

  1. 1. STAND & WITNESS Collaborating with video for change videoforchange.wordpress.com
  2. 2. Pledge on Camera: What We’re Doing <ul><li>Integrating video to support the advocacy efforts to enact GPTF recommendations </li></ul><ul><li>Amplifying calls for legislative action </li></ul><ul><li>Creating a core, template video </li></ul><ul><li>Collaborating: filming, *editing* & mobilizing </li></ul><ul><li>Lobbying with video </li></ul><ul><li>Illuminating a new, powerful and replicable way to integrate video for advocacy </li></ul>
  3. 3. 5 Pillars of WITNESS’ Video Advocacy <ul><li>Video made for a reason, not about something </li></ul><ul><li>Video made for a specific audience </li></ul><ul><li>Video with a clear and doable request for action from the audience </li></ul><ul><li>Video with a strong message and the best messengers to move the audience to action </li></ul><ul><li>Video that can, and will, be seen by the audience </li></ul>
  4. 4. At the Same Starting Gate? <ul><li>Audience: Senators </li></ul><ul><li>Goal : Introduce, pass & enact genocide prevention legislation </li></ul><ul><li>Assuming: Senators don’t need education on genocide & want to prevent and end genocide </li></ul><ul><li>Problem: U.S. isn’t set-up to do the prevent genocide </li></ul><ul><li>Solution: GPTF recommendations </li></ul><ul><li>Tools: Traditional tools + new </li></ul><ul><li>Video is the medium of our generation – we’re integrating it; rooted in collaboration </li></ul>
  5. 5. Lobby Day: November 9 th <ul><li>Lobby Day: 1000+ anti-genocide activists </li></ul><ul><li>Meeting: Senators & staff </li></ul><ul><li>Time: 15-30 minutes </li></ul><ul><li>Goal: Introduce & lobby for GPTF recommendations </li></ul><ul><li>How: Show video (5-7 min) & traditional lobby day </li></ul><ul><li>Tools: Laptop + speakers + camera </li></ul><ul><li>DVD: </li></ul><ul><li>1) Unique video for individual Senator </li></ul><ul><li>2) 20+ video messages for each Senator </li></ul><ul><li>3) Extended interviews to support advocacy </li></ul><ul><li>4) Additional lobby resources to support lobby day </li></ul>
  6. 6. 3 Ways to Get Involved NOW <ul><li>Record direct messages for your Senators </li></ul><ul><ul><li>Your own message </li></ul></ul><ul><ul><li>Other STAND activists, friends, family – everyone! </li></ul></ul><ul><ul><li>You can use both video and photo </li></ul></ul><ul><li>2) Conduct interviews with community leaders </li></ul><ul><ul><li>Faith leaders </li></ul></ul><ul><ul><li>Donors and supporters of the Senators </li></ul></ul><ul><ul><li>People that the Senator respects and will take note of </li></ul></ul><ul><li>Sign-up to edit and remix the core video </li></ul><ul><ul><li>If you get steps 1 & 2 – you’re ready for this step! </li></ul></ul><ul><ul><li>Edit online or on your machine </li></ul></ul>
  7. 7. INTRO OUTRO WITNESS & STAND Core Video 1 2 3 4
  8. 8. 100 Individually Tailored Videos CORE VIDEO PERSONALIZED INTRO PERSONALIZED OUTRO
  9. 9. 25+ Remixed Core Videos With New Messages
  10. 10. 5+ Totally Unique Videos
  11. 11. 3 Ways to Get Involved NOW <ul><li>Upload your messages to YouTube or Flirck </li></ul><ul><li>Conduct interviews with community leaders and upload them </li></ul><ul><li>Sign-up to join the editing team </li></ul><ul><li>STANDnow.org </li></ul><ul><li>VideoforChange.Wordpress.com </li></ul>

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