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The Secret to Accelerating Diffusion of Innovation    By Chris Maloney
To Do ListI. Review diffusion of innovation theoryII. Learn the 16% ruleIII. Apply the 16% rule to marketing strategyIV. B...
To Do ListI. Review diffusion of innovation theoryII. Learn the 16% ruleIII. Apply the 16% rule to marketing strategyIV. B...
Two best sellers talk about the same point from different perspectives
Consumer psychology can help us “cross   the chasm” to “the tipping point”
At 16% switch your marketing strategyfrom generating scarcity to social proof
To Do ListI. Review diffusion of innovation theoryII. Learn the 16% ruleIII. Apply the 16% rule to marketing strategyIV. B...
Apple uses scarcity of distribution and   information. Ever notice how they don’t     advertise first generation products?...
Facebook created scarcity through     Harvard. Google+ used invitation only.Source: geekword.net
What bar, bottle shop or vending machine    wouldn’t stock Japan’s #1 beer?
In competitive categories, sometimesbeing No.2 is all the social proof you need
Build social proof into your products. Simple white headphones provided observability for a new innovation.
To Do ListI. Review diffusion of innovation theoryII. Learn the 16% ruleIII. Apply the 16% rule to marketing strategyIV. B...
Group buying sites build scarcity and       social proof at the same time.SocialProof                                     ...
Send out advance copies to drive scarcitythen ask for reviews to drive social proof.                             Social   ...
To Done List Reviewed diffusion of innovation theory Learnt the 16% rule Applied the 16% rule to marketing strategy Le...
innovateordie.com.au
The 16% Rule: The Secret to Accelerating Diffusion of Innovation
The 16% Rule: The Secret to Accelerating Diffusion of Innovation
The 16% Rule: The Secret to Accelerating Diffusion of Innovation
The 16% Rule: The Secret to Accelerating Diffusion of Innovation
The 16% Rule: The Secret to Accelerating Diffusion of Innovation
The 16% Rule: The Secret to Accelerating Diffusion of Innovation
The 16% Rule: The Secret to Accelerating Diffusion of Innovation
The 16% Rule: The Secret to Accelerating Diffusion of Innovation
The 16% Rule: The Secret to Accelerating Diffusion of Innovation
The 16% Rule: The Secret to Accelerating Diffusion of Innovation
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The 16% Rule: The Secret to Accelerating Diffusion of Innovation

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The 16% Rule is a Diffusion of Innovation theory that uses consumer psychology principles to make the lead from early adopters to the mass market.

These slides were presented at the 2011 ADMA Forum and The Customer Show, and explain how the 16% Rule works including examples of how it has manifested itself in the marketing strategies of innovative brands around the world.

Published in: Business, News & Politics
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  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT, ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT, ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • What does the 16% represent, and how do you measure it?
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  • Thanks for sharing. Very nice
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The 16% Rule: The Secret to Accelerating Diffusion of Innovation

  1. 1. The Secret to Accelerating Diffusion of Innovation By Chris Maloney
  2. 2. To Do ListI. Review diffusion of innovation theoryII. Learn the 16% ruleIII. Apply the 16% rule to marketing strategyIV. Break the 16% rule
  3. 3. To Do ListI. Review diffusion of innovation theoryII. Learn the 16% ruleIII. Apply the 16% rule to marketing strategyIV. Break the 16% rule
  4. 4. Two best sellers talk about the same point from different perspectives
  5. 5. Consumer psychology can help us “cross the chasm” to “the tipping point”
  6. 6. At 16% switch your marketing strategyfrom generating scarcity to social proof
  7. 7. To Do ListI. Review diffusion of innovation theoryII. Learn the 16% ruleIII. Apply the 16% rule to marketing strategyIV. Break the 16% rule
  8. 8. Apple uses scarcity of distribution and information. Ever notice how they don’t advertise first generation products?Source: news.com.au
  9. 9. Facebook created scarcity through Harvard. Google+ used invitation only.Source: geekword.net
  10. 10. What bar, bottle shop or vending machine wouldn’t stock Japan’s #1 beer?
  11. 11. In competitive categories, sometimesbeing No.2 is all the social proof you need
  12. 12. Build social proof into your products. Simple white headphones provided observability for a new innovation.
  13. 13. To Do ListI. Review diffusion of innovation theoryII. Learn the 16% ruleIII. Apply the 16% rule to marketing strategyIV. Break the 16% rule
  14. 14. Group buying sites build scarcity and social proof at the same time.SocialProof Social Proof Scarcity
  15. 15. Send out advance copies to drive scarcitythen ask for reviews to drive social proof. Social Proof
  16. 16. To Done List Reviewed diffusion of innovation theory Learnt the 16% rule Applied the 16% rule to marketing strategy Learnt how to break the 16% rule
  17. 17. innovateordie.com.au

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