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How To Drive More Authority Without Building Links

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This presentation covers how you can drive more authority to your website without building links.

Published in: Marketing
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How To Drive More Authority Without Building Links

  1. 1. Chris Long Go Fish Digital @gofishchris Drive More Authority Without Building Links
  2. 2. LINK BUILDING SUCKS
  3. 3. THE TYPICAL LINK BUILDING PROCESS: BRAINSTORM
  4. 4. THE TYPICAL LINK BUILDING PROCESS: BRAINSTORM
  5. 5. THE TYPICAL LINK BUILDING PROCESS: COLLECT DATA
  6. 6. PITCH TO CLIENT
  7. 7. ADDING BRANDING
  8. 8. PITCH TO CLIENT…AGAIN
  9. 9. PITCH TO PUBLICATIONS
  10. 10. AND THEN….
  11. 11. PITCH TO PUBLICATIONS…AGAIN
  12. 12. RESPONSE!
  13. 13. PITCH TO CLIENT…AGAIN
  14. 14. MUCH BETTER
  15. 15. READY TO GO LIVE?
  16. 16. THE END RESULT….
  17. 17. YOUR LIFE NOW
  18. 18. HOW DO YOU BETTER UTILIZE THE EQUITY YOU HAVE?
  19. 19. WHY DO THIS? Scalability Less Third Party Reliance Improve Other SEO Factors As Well 1 2 3
  20. 20. PRIMARY TACTICS Reclaim Lost Link Value Improve Equity Distribution 1 2
  21. 21. 1. RECLAIM LOST LINK VALUE
  22. 22. REDIRECT BROKEN BACKLINKS
  23. 23. UNCOVER LEGACY SITES Fixing historical redirects using Wayback Machine APIs: Patrick Stox
  24. 24. CRAWL LEGACY LINKS WITH SCREAMING FROG Fixing historical redirects using Wayback Machine APIs: Patrick Stox
  25. 25. REDIRECTING A LEGACY WEBSITE
  26. 26. AUDIT ROBOTS.TXT FILE
  27. 27. BLOCKING /GUIDE/ LINKS
  28. 28. CHANGE 302 REDIRECTS TO 301
  29. 29. 200 = 100% 301 = 85% 302 = 0%
  30. 30. 200 = 100% 301 = 85% 302 = 0%
  31. 31. 301 & 302 REDIRECTS THE SAME?
  32. 32. 302 TO 301 - A CASE STUDY
  33. 33. ELIMINATE REDIRECT CHAINS
  34. 34. AUDIT YOUR HTACCESS FILE
  35. 35. 2. IMPROVE EQUITY DISTRIBUTION
  36. 36. CORRECT NAVIGATIONAL 301 REDIRECTS 1.Crawl Website With Screaming Frog 2.Filter By Internal Redirects 3.Sort By “Inlinks”
  37. 37. VISUALIZE INTERNAL PAGERANK Easy visualizations of PageRank and Page Groups with Gephi: Patrick Stox
  38. 38. LINK EQUITY BY URL Easy visualizations of PageRank and Page Groups with Gephi: Patrick Stox
  39. 39. IMPROVE WEBSITE NAVIGATION
  40. 40. BUILD TEMPLATIZED INTERNAL LINKS
  41. 41. ADD A BREADCRUMB
  42. 42. THANK YOU Follow Me @gofishchris

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