Absolute Beginners Guide to SEO for Small Business


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The title is perfect. This is absolutely most basic description of SEO. Geared towards small business owners but would help anyone.

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Absolute Beginners Guide to SEO for Small Business

  1. 1. Absolute Beginners Guide to SEO for Small Business Chris Lloyd Everything Austin Apartments
  2. 2. What is SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
  4. 4. SEO is just one tool • Pay Per Click • Email • Conversion Optimization • Social Media • Affiliate marketing • Blogging There are lots of internet marketing techniques
  5. 5. Is SEO right for your business? • It depends on two different things – How many people search for your keywords? – How many other businesses are competing for your keywords? • You can get answers to both with the Google Keyword Tool
  6. 6. Your keyword Competition # of searches
  7. 7. Don’t like what you see • Look for synonyms (attorney vs lawyer) • Narrow it down – Where do you do it? (City/State) – When do you do it? (24 hours) – How do you do it? (Delivery/while you wait/etc) – Who for? (Kid-Friendly/Small Business/etc)
  8. 8. Then do a sanity check • Google “intitle:keywords” How many pages are dedicated to that keyword? • Google the keywords (without “intitle”) • What is the competition? – Big Brands/National Competition – Single blog posts vs homepages – Spammy pages – How optimized are the ranked pages?
  9. 9. Two things that affect your rank On-page optimization • Everything that you can affect by yourself on your pages • Easy to improve • Only table stakes • Done wrong usually means you will have a tough time • Done right usually just gets you in the game Off-page optimization • Mainly comes down to the links that people point to your site from other pages • Depending on industry, creativity, and hustle – can be very difficult • Done wrong means you are invisible • Done right it can blow your competition away
  10. 10. Components of On-Page Optimization • Keyword mentions • Title Tag • Meta Description • Header tags • Alt tags Woorank.com is a free way to find big issues
  11. 11. Title Tag
  12. 12. Meta Description
  13. 13. Header Tags
  14. 14. Alt tags
  15. 15. Off-page optimization • You have to get good quality links! • Directories – google for them – Georgetown business directory – Industry directories and professional associations • Local business listing sites • Getlisted.org • Chamber of Commerce/Better Business Bureau
  16. 16. A little more advanced • Competitor backlinks • Outreach to bloggers and webmasters • Creating content that will naturally attract links • Things to be careful of – Link Networks – Reciprocal links
  17. 17. Can you hire someone to do it? • Professional SEO can be a shady business • Don’t let them charge too much for on-page optimization • Ask them how they plan to build links – Many use reciprocal links and link networks – Do they plan to create new content for you?
  18. 18. More Questions? • LinkedIn - http://www.linkedin.com/in/chrislloyd • Don’t be afraid to endorse me for SEO 