Prospect to vip webinar

From Prospect to VIP
Chris Hallett
© Harper Hallett Consulting Ltd

1

If you don’t know where you going you
won’t know when you get there ~Anon


2

The Big Question?

How are you going to convert your prospect
into a VIP High Revenue Generating Client?


3

The Focus is
on List
Building
The Money is
in the List!

4

List Building without a plan……..


5

……is like a dog chasing a car!
Now
What
?


6

The Big Question is?

What are you going to do with your list once
you’ve built it?


7

What’s in Store
1. Why ‘From Prospect to VIP’
2. What goes wrong when Coaches &
Consultants launch their expertise on-line
3. How you can easily fix it

4. What if…

8

Why ‘From Prospect to VIP’


9

Why Me?

IT
25yrs Project Manager
Business Process
 Business Change


10

People

Process

Technology

A

The Journey

B
11

Transformation Coach
Taking people of an a personal journey
of discovery and enlightenment to

achieve a massive transformational
goal

12

On-Line Marketing?
People

Process

Technology

A

The Journey

B
13

The Big Players were teaching
List Building
Optin Pages

Sales Pages
…….the nuts and bolts

14


15

No one was telling
me the overall
process of how to
start online, get
prospects to
become customers

16

I did what I have always done
I created a Process Map
That mapped the Customers
Journey


17

The Big Question?
How are you going to transform your
prospect into a VIP High Revenue
Generating Client?


18

Travel companies aren't interested in just selling
you a ticket

19

They sell you a ticket, a journey a
destination?

Experience


20

You really buy….

Experience


21

We need to treat our on-line customers
exactly the same!


22

We want our prospects to sign up, buy
from you and become your VIP Clients


23

What can go wrong when we
launch on-line
9 Business Killing Mistakes

24

1. Focus on the wrong end of the
problem – List building
Dis-engaged
Unresponsive
Unsubscribes
Complaints

25

2. No Plan
No Flight Plan
No Navigation
System
=
Wrong Place

Crash!

26

3. No Process


The Journey & the
Experience

27

4. Time Bandits
Underestimating
Selling before
Building
Time vs Money

28

5. Your Beliefs
Limiting Decisions
Limiting Beliefs
Behaviours
Fear

29

6. Shiny Object Syndrome
Jump before
measuring
Latest Offer
Completion?

30

7. No Engagement
No Research
Inactive List

Cold List
Unsubscribe

No Sales

31

8. Piecemeal Development


32

9. Inaction
No Follow Up
Delaying
G.U.T.S – Jeff
Herring

33

Errors of Engagement
7 Reasons Why Prospects Don’t
Engage With Your Message

34

1. The Category of Many

Lost in a sea of
similarity


35

2. No Compelling Offer


36

3. Focus on You

Fail to focus on the
customers needs


37

4. Too Much Information
Overwhelm
Loose their way
Stop
Bad Feeling

38

5. Don’t Know How To
Just how do you
engage with your
community and keep
them engaged?

39

6. Wrong Language
5% of our
communication is
derived from the
words

40

7. Selling Your Stuff
PATH
Pain
+
Transformation
=

Happy Client

41

How to Fix It
The 5 MindSet Shifts


42

1. Marketing MindSet

Sales and Marketing are separate from
Coaching


43

2. Writers MindSet

There’s no place for your ego when you're
writing


44

3. Customers MindSet

Look at what you do from your customers
viewpoint


45

4. Expert MindSet

Systems, Process, Opinion = ‘Ology’


46

5. Educators MindSet

You have a duty of care to educate your
audience


47

How to Fix It

5 x 5 Strategy


48

1. Clarity of your Direction
1. Vision

2. Goal
3. Purpose
4. Transformation

5. Benefit

49

2. Manage The Prospect
1. Outcome

2. Plan
3. Transitions
4. Engagement

5. Multi Dimensional

50

3. Product Life Cycle
1.
2.
3.
4.
5.

No Pain = No Sale
Unique Pain Remedy (UPR)
Transformation
Tangible
Price


51

4. Technology Road Map
1.
2.
3.
4.
5.

Supporting
Time Saving
Repeatable
Integrated
Cost Effective


52

5. Engage The Prospect
1.
2.
3.
4.
5.

Rapport
Inform
Relationship
Automation
Visibility


53

How do you Implement these steps
easily & quickly


54

Business Strategy – Where are you going

The Product Lifecycle– Meeting the Clients needs

The Customer Journey– Mapping the process

Technology Roadmap– Technology to support

Engagement Strategy – Informing & Educating

55

Pre-Study Questionnaire – Goals and Aspirations

Introduction to Project Management


56


57

How does it work?


58

My VIP Client Journey
Get Access Now – Immediate Access

Introductory Questionnaire
Monday 3rd March Introduction to
Project Management
Monday 10th March My VIP client
Journey

59

Your Investment
Bonuses

 Intro to PM $497/£297
 Master Mind $597/£357

Programme

 One time Investment

$297/£177
 Total > $1,100/£600


60

Recap
1. Why My VIP Client Journey
2. 9 Business Killing Mistakes
3. 7 Reasons why you stay stuck
4. 5 MindSet Shifts
5. My VIP Client Journey

61

What If……

Q&A


62

What If……
1. Facebook Life Transformations
2. Email QA@chris-hallett.com
3. Discovery Session


63

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