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Unit1 intro


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Unit1 intro

  1. 1. Event Tourism Guidance Unit 1
  2. 2. The world of events history • First Olympic Games - Greece - 776BC • SA: began with meetings/conferences in the 1960s and 1970s • Market growth since 1994 • Marketed as a business, sports, cultural & lifestyle destination • WC: 1995 Rugby World Cup (Newlands) • 2010 Soccer World Cup: changes image/perception of Sa
  3. 3. Benefits for SA • Address the historical imbalances of the past • Create a favourable image • Establishes the destination as a tourist attraction • Attract repeat visitation • Create global competitive advantage • Pride in the local community/support
  4. 4. The Definition of Event Management • “Event management is the process by which an event is planned, prepared, and produced. As with any other form of management, it entails the assessment, definition, acquisition, allocation, direction, control, and analysis of time, finances, people, products, services, and other resources to achieve objectives”. • “An event manager’s job is to oversee and arrange every aspect of an event, including researching, planning, organizing, implementing, controlling, and evaluating an event’s design, activities, and production”.
  5. 5. The events industry described Event tourism is defined as: -the systematic development -planning -marketing -holding of events as tourist attractions
  6. 6. Event Tourism Objectives/goals: -to create a favourable image -to expand traditional tourism season -to spread tourism demand evenly -to attract domestic and foreign visitors
  7. 7. Event Tourism Event tourist: -those traveling away from home to a destination for business or pleasure -stays overnight at a destination Event visitor: -returns home the same day
  8. 8. Types of events (genres) 1. 2. 3. 4. 5. 6. 7. 8. Cultural events Business or trade events Educational events Private events Sports events Art/entertainment events Political events Recreational events
  9. 9. Inaugurations Inaugurations Investures Investures VIP visits VIP visits rallies rallies Professional Professional Amateur Amateur Political Event Political Event Segment Segment Sports Sports Event Event Segment Segment •Fairs, markets, sales •Fairs, markets, sales •Trade shows •Trade shows •Expositions •Expositions •Meetings and conferences •Meetings and conferences •Publicity events •Publicity events •Fund-raiser events •Fund-raiser events •Incentive events •Incentive events Business Business and trade and trade event event segment segment Event Even Genre t Genre Recreation Recreation al Events al Events Segment Segment •Amusement events •Amusement events •Recreational sport and games •Recreational sport and games Personal (anniversaries, Personal (anniversaries, family holidays, rites de family holidays, rites de passage) passage) Social (parties, galas, Social (parties, galas, reunions) reunions) Private Event Private Event Segment Segment Festivals Festivals Carnivals Carnivals Religious pageants Religious pageants Parades Parades Heritage commemorations Heritage commemorations Cultural Cultural Events Events Art & Art & Entertainment Entertainment Event Segment Event Segment Educational Educational Event Event Segment Segment •Seminars, workshops, clinics •Seminars, workshops, clinics •Congresses •Congresses •Concerts •Concerts •Award Ceremonies •Award Ceremonies •Various performances •Various performances
  10. 10. Class activity (discussion) • It is expected of you to provide two examples of existing Western Cape events for each event genre (16 events) Trends and Dynamics • Major trends in the Events Industry (additional handouts)