In this presentation we have highlighted 17 great marketing toolsthat will help us to showcase you as one of the best busi...
Testimonials               Testimonials are one of the most        powerful marketing tools in the world,          and the...
Dual-branded PostcardsThis tremendous marketing tool hasbeen specifically designed to assist you incollecting testimonials...
Mix and MatchMix and Match is all about connectingyou to other bestof Business Members.You never know when you’ll need a c...
Commercial PhotosCommercial photos work soeffectively, simply because‘People Buy People’.Every thebestof Business Memberge...
Certificates                           These personally branded     certificates are for you to display prominently       ...
Brand AwarenessWith thebestof you have the opportunity forgreat brand exposure. “As recommended on...”thebestof is a natio...
Campaignsthebestof offer a variety of marketingcampaigns that come in all shapes and sizesto help your business grow. You’...
Call TrackingThis effective marketing tool tracks phone traffic that comes toyou via thebestof marketing. We can assign yo...
An Evening with...        Don’t miss these great events as they provide        a fabulous opportunity for you to mix, ming...
Social MediaHere at thebestof we are the vanguard of socialmedia in the UK. Everyday, thousands of localpeople – your pote...
Blog      If you’ve got something you want to share         with local people get it over to us! We’ll  optimise it for se...
EventsPublicise your events by placing them onthebestof events page. You can eitheradd the events yourself through ourwebs...
Video    Video is a hugely powerful marketing           tool and we’ll help you exploit                 it to grow your bu...
Special Offers for MembersThese online offers are attached to your website featureand are a powerful tool for you to get n...
Quote Me    Quote Me is a great marketing tool situated   on our website. Consumers enter the details     of the job they ...
Mobile Website and App           More and more people have mobile phones           capable of using the internet whilst th...
Website FeatureThis is your very own page on our website whichcollectively gets over a million visitors a month.It’s where...
The 17 Essentials of the New TBO
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The 17 Essentials of the New TBO

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The 17 Essentials of the New TBO

  1. 1. In this presentation we have highlighted 17 great marketing toolsthat will help us to showcase you as one of the best businesses intown.All of these fantastic marketing tools are at your disposal – themore you take advantage of them, the more exposure you willget!To maximise your full potential as a thebestof Business Member,it’s essential that you become familiar with all of these greatmarketing tools and, more importantly, that you use them totheir full effect.At thebestof our aim is to offer a first class marketing service,raising our Business Member profile, connecting you to newcontacts and consumers – and maximising your Businesspotential.We care about our Business Members and we are there everystep of the way to ensure we offer you a great service.
  2. 2. Testimonials Testimonials are one of the most powerful marketing tools in the world, and they are free! Collect as many of these as you can (the dual-branded testimonial cards will help you do this effectively) and send them to us to add to your website feature. It’s a fact that businesses with lots of testimonials get more new leads and enquiries AND it helps position you as clearly one of the best.
  3. 3. Dual-branded PostcardsThis tremendous marketing tool hasbeen specifically designed to assist you incollecting testimonials from your customers.They are personally branded for you and arereply-paid so your customers don’t haveto worry about postage. Alternatively,they can be handed back to you to sendto us. Your customers will love themand they enable you to build a valuabletestimonial bank quickly.
  4. 4. Mix and MatchMix and Match is all about connectingyou to other bestof Business Members.You never know when you’ll need a cleaner, alandscape gardener, an accountant or ahairdresser! Being part of thebestof givesyou a rich pool of best businesses in townto draw on, all of which you know comerecommended. Whatever you need we’ll beable to connect you with the best in town.And of course we’ll connect others to you.
  5. 5. Commercial PhotosCommercial photos work soeffectively, simply because‘People Buy People’.Every thebestof Business Membergets a photo shoot and we thenuse these images to promote yourbusiness in a fun, relaxedand engaging way.
  6. 6. Certificates These personally branded certificates are for you to display prominently in your reception/public area. They provide a way of instantly showing your customers that your business is one of the best in town. They can also be a great talking point and used to help you gain more business.
  7. 7. Brand AwarenessWith thebestof you have the opportunity forgreat brand exposure. “As recommended on...”thebestof is a nationally recognised andrespected brand; that tells your localcommunity that you have been recognised asone of the best local businesses. Display logoon your website, business premises, windows,vehicles etc. It’s great exposure for you, andhelps position you as one of the best.
  8. 8. Campaignsthebestof offer a variety of marketingcampaigns that come in all shapes and sizesto help your business grow. You’ll want toget involved with our campaigns becausethey’re specifically designed to generatenew business leads for you and dramaticallyincrease the amount of testimonials onyour website feature. Not only do thebestofcampaigns create local brand awareness,they often generate national exposure whichis always good for business as well. We’ll letyou know what campaigns are coming soon.
  9. 9. Call TrackingThis effective marketing tool tracks phone traffic that comes toyou via thebestof marketing. We can assign you with a specialnumber that we use on all the marketing we do for you. Whenyou get calls it simply diverts to your current telephone number(nobody can tell it’s a different number). Wecan then provide reports to demonstratehow effective thebestof has been foryour business.
  10. 10. An Evening with... Don’t miss these great events as they provide a fabulous opportunity for you to mix, mingle and make new business friends! In essence we’ll plug you in to all the other best businesses in town. It’s like being part of an exclusive best business club. There are also opportunities to sponsor these evenings, offering you a unique opportunity to promote your business to a captive audience of like minded business owners.
  11. 11. Social MediaHere at thebestof we are the vanguard of socialmedia in the UK. Everyday, thousands of localpeople – your potential customers– are on Twitter, Facebook and LinkedIn. So arewe and we can support your own social mediastrategy and get you engaged onthese new and very important platforms. If youhave something you would like us to tweetabout, make sure you let us know andwe will be happy to do so.
  12. 12. Blog If you’ve got something you want to share with local people get it over to us! We’ll optimise it for search engines and place it on our blog. You can send us just about anything: anytime you win an award, get a mention in the paper, take part in a charity event or even if you just have something to say, let us know. Our blog is a powerful way for you to get new customers and raise your profile. Please use it.
  13. 13. EventsPublicise your events by placing them onthebestof events page. You can eitheradd the events yourself through ourwebsite, or send them to us so that wecan optimise them for search enginesbefore we add them to the site on yourbehalf. We can evenadd a photo.
  14. 14. Video Video is a hugely powerful marketing tool and we’ll help you exploit it to grow your business. Short, simple videos can bring a new dimension to your marketing, and breathe life into your products and services in a way that no other marketing tool can. Added to your feature it will ensure you gain increased exposure.
  15. 15. Special Offers for MembersThese online offers are attached to your website featureand are a powerful tool for you to get new customers.All you have to do is come up with offers that areunique to thebestof and we’ll upload themto your feature. Local members of thebestofprint the voucher to use it, so you’ll knowwhere the business is coming from.You can change these often to keepthem fresh with users comingback for more.
  16. 16. Quote Me Quote Me is a great marketing tool situated on our website. Consumers enter the details of the job they want done, then Quote Me automatically passes the enquiry on to our relevant Business Members. Yet another great way that we can generate new business for you.
  17. 17. Mobile Website and App More and more people have mobile phones capable of using the internet whilst they are out and about. Our mobile website helps the public to find thebestof businesses while they are on the move! They can even download your offers direct from their phone!
  18. 18. Website FeatureThis is your very own page on our website whichcollectively gets over a million visitors a month.It’s where we tell the local community what youdo and why you have been recommended as oneof the best local businesses. If you can supply uswith the text for the feature that’s great;if not, don’t worry, we’ll write a search engineoptimised feature for you and make sureyou are happy with it before putting it liveon the site. Your member offers and testimonialscan be found on this page and if you have chosena video, this will be here along with yourcontact and website details.

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