There’s an App for That: Working with Sutro MediaChris Gray FaustChris Around The World@CAroundTheWorld
My App•Contracted February 2010•Released April 2010•iPad version releasedDecember 2010•Updated May 2011•250 entries•800 photos, both fromCreative Commons and self•Sales: 1,595 at $2.99•Apple gets 1/3, Sutro takes1/3, I get 1/3
Other Sutro writers• Company has 330 apps• Kim Grant: Only 20% are earning what they should be• Las Vegas is the best seller – 40-50 a day (author makes $35 an hour)• Doug Peebles, SATW photographer, cleared $10,000 in past 1 ½ years with 7 apps
Pros• Passive income every month• Easy-to-use templates• Can repurpose guidebook content• Establishes you as a subject matter expert for your destination (interviews, articles)• Shows that you’re “platform agnostic” with your content. Pays to be an early adopter and stake out a claim to your subject matter• Someone else does the thinking for you• Community in Sutro Author Guild
Cons• Unpaid time investment• Marketing on your own• Updates and reviews (Apple no longer allows people who get apps with promo codes to leave reviews).• New Apple rules mean that non-countrywide Sutro apps are no longer listed as “stand alones.” Instead, you’re listed in the master “Sutro World” app, and people need to download that first.
What I’d do differently• Stay in the city where my app is• Figure out a way to constantly market. Every time the apps get a major media mention, there’s a spike in sales (Charleston sold $100 apps from one mention).• Figure out an evergreen subject. Peebles: Beaches don’t change much.• Grab a sexy subject.• Create a community.
Chris Gray Faust• Chris Around The World Travel Publications & Content• firstname.lastname@example.org• www.caroundtheworld.com• Facebook: ChrisAroundTheWorld• Twitter: @CAroundTheWorld