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SATW Editors Council 2011: Changing Landscape of an Editor


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About making the transition from a traditional newspaper travel outlet to a standalone blog that can be its own media outlet

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SATW Editors Council 2011: Changing Landscape of an Editor

  1. 1. Changing Landscape of an Editor <br />Chris Gray Faust<br />Chris Around The World<br />@CAroundTheWorld<br /><br />
  2. 2. Become your own media outlet<br />
  3. 3. Where I Was…And When It Changed<br />20 years of journalism<br />J-school<br />Times-Picayune, Philadelphia Inquirer, USA TODAY<br />Reporter, City Desk, Editor, Section Editor<br />Online transformation started in 2007<br />Joined Facebook, 2007<br />Twitter, March 2009<br />Blog, August 2009<br />
  4. 4. What I Do Now<br />Chris Around The World (<br /> (weekly column)<br />USA TODAY Travel Alliance<br />Philadelphia Essential Guide iPhone & iPad app<br />Photo site connected to blog<br />Microsoft: Consumer Writer<br />
  5. 5. New Terms for a New Era<br />Editor = Entrepreneur<br />Pitch = Partnership<br />Outlet = Client<br />Credibility = Audience<br />Reputation = Branding<br />Readers = Evangelists/Fans<br />
  6. 6. The New Toolbox <br />Writing<br />Editing<br />Photography<br />Design<br />Marketing<br />SEO<br />Analytics<br />Business Development<br />
  7. 7. What About the Money? <br />Consider yourself a start-up. Start-ups don’t make money right away<br />Take a day job until you’re ready to go solo<br />If you’re doing something new, you’re going to earn entry-level wages. <br />For travel work, I’m going back to 1992 salary<br />
  8. 8. Tips for the Brave New World<br />Figure out what you do best….then execute<br />Treat it like a business<br />Develop goals for each quarter<br />Focus on relationships<br />Keep your old friends close<br />Make new friends<br />Never stop experimenting & learning<br />
  9. 9. Questions/Contact<br />Chris Gray Faust<br />@CAroundTheWorld<br />Facebook/ChrisAroundTheWorld<br /><br />