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First steps in social media marketing


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I created this as a speculative lesson plan for a brief introduction to Social Media Marketing for those who want to know more about how to start marketing their business or even themselves personally.

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First steps in social media marketing

  1. 1. First steps in Social Media Marketing
  2. 2. Evaluating search results This session! 1. Strategy 2. Branding 3. Message 4. Professionalism 5. Time
  3. 3. What is Social Media Marketing? Versus
  4. 4. Why use social media to market? 72% of adult internet users use Facebook. (Pew Research Center, 2015) (Source: As of the third quarter of 2017, the microblogging service averaged at 330 million monthly active users. (Source: ) Over 95 million photos and videos are shared on Instagram every day. (Instagram, 2016) (Source:
  5. 5. Evaluating search results Why use social media to market?
  6. 6. Strategic thinking Why? Time Where? How much?
  7. 7. Strategic thinking – Which network? Harder to standout Younger demographic
  8. 8. Branding • Consistent visual message across all platforms • Create an ‘avatar’ version of your logo • Decide on a colour palette
  9. 9. Branding
  10. 10. Your message
  11. 11. Be professional
  12. 12. Be professional
  13. 13. Time
  14. 14. Now what?
  15. 15. Hashtags
  16. 16. Engagement 1.Ask questions 2.Answer questions and give help 3.Get involved with hashtag conversations 4.Start a competition
  17. 17. Influencers
  18. 18. Influencers
  19. 19. Taking it further Measure!