How Do You Get
Not Just Any Followers, But Followers That Convert!
Simple Website Conversion Funnel
TRAFFIC -> LEADS -> CUSTOMERS
Drive Traffic to your Website
● Clicks from social networks
● Clicks from online searches (Google, Yahoo!, Bing)
A % of your Website Visitors become Leads
● Signed up for your email newsletter
● Gave their contact information for access to something
● Registered to use your free product
A % of your Website Leads become Customers
● Registered to use your paid product
● Bought an item
Treat Twitter With A Similar Funnel
Followers -> More Impressions -> More Clicks
● Person receives a “follow”
● Person finds your profile, or tweet, in a search
● Do I follow this person back? Why?
● Do I click on this link? Why?
● Do I share this tweet? Why?
Loyalty / Advocacy
● Engage in conversations
● Add to lists
● Favorite tweets
How Do You Get Twitter Followers?
1. Follow “The Right People”
2. Get followed back based on:
○ ...the value you provide to that user.
○ ...your relevance to that user.
○ ...your personality and it’s appeal to that user.
○ ...your reputation, as perceived by that user.
Think of this as a mathematical formula, with 4 variables.
The greater each variable, the better your follow-back ratio.
VALUE | RELEVANCE | PERSONALITY | REPUTATION
How Do You Find “The Right People”?
Mention Certain Keywords & Hashtags Engage With Similar Brands
Following, Followers, Mentions