Writing and designing the perfect landing page doesn't happen by accident. Here's what it takes: 1. Key Word Strategy 2. Meaningful Offer 3. Compelling copy 4. Deliberate design 5. Thank You Page 6. Test & Analysis A well-constructed landing page will: > Capture more leads > Grow your Email list > Improve paid advertising ROI

1. © 2017 A Little Marketing Helps ALittleMarketingHelps.com
The
PERFECT LANDING
A Step-by-Step Guide to
Creating the
Perfect Landing Page
ALittleMarketingHelps.com
© 2017 A Little Marketing Helps

2. © 2017 A Little Marketing Helps ALittleMarketingHelps.com

3. © 2017 A Little Marketing Helps ALittleMarketingHelps.com
Step 1 – Key Word Strategy
Unlock
Your
Potential!
Feature
your Key Words on
Your Landing Page
Page URL
Page Title
Page Description
Text Headline
First Paragraph
Last Paragraph
Images Names

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Step 2 – Meaningful Offer
 Feature a Short and
Simple Offer
 Feature the Offer
prominently “above the
fold” and repeat it at the
bottom of the page
 Explain the benefits of
the offer
 Create two or more offers
in different landing pages
that address different
pain points

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Step 3 – Compelling Copy

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Step 4 – Deliberate Design
 Remove the navigation
menu and links
 Phone number
 Eye catching & relevant
Picture or short video
(shown to improve
conversion by up to 80%)
 Numbers and bullets
 A Form
 Social sharing icons
http://www.alittlemarketinghelps.com/perfect-landing-page

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Step 4 – Deliberate Design
 Credible Content
 Client Testimonial
 Problem-Solving Links
to your Videos, Blogs,
Infographics, Articles,
etc.
 Your company
branding/logo
 A link to your Website
http://www.alittlemarketinghelps.com/perfect-landing-page

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http://www.alittlemarketinghelps.com/perfect-landing-page
You’re all set!
Check your Email for your SlideShare!
Call: Chris Draeger at 1 919 672-7028
Email: christine.draeger@alittlemarketinghelps.com
You’ve still got your
visitor’s attention, make
the best of it:
 Ask them to follow you
on Social Media
 Provide your contact
information
 Ask them to join your
mailing list
 Promote an offer
Thank You Page
Ask about our Free Consultation!
Step 5 – Thank You Page

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Step 6 – Test & Analyze
KEEP
CALM
AND
DO THE
TESTING

10. © 2017 A Little Marketing Helps ALittleMarketingHelps.com
The
PERFECT LANDING
A Step-by-Step Guide to
Creating the
Perfect Landing Page
ALittleMarketingHelps.com
© 2017 A Little Marketing Helps