Many common scientific tools have an interesting story behind them. Make unremarkable products worth talking about by showing your customers how they are made.

1. How to Make the
Unremarkable
Remarkable
and Stand Out
From Your Competitors

2. Scientists are curious about
everything.
Their interests go beyond whatever is
in front of them on the lab bench.

3. Some of the most common scientific
products have a remarkable story
behind them.
It’s about how they are made.

4. If you want to set your product apart,
don’t ask the product manager.
Go right to the factory and ask the
folks who make it.

5. Does manufacturing it involve:
Extreme temperature?
Tight tolerances?
Special precautions?
Huge equipment?
An unusual building?
A human touch?
Staggering numbers?

6. Take your camera (video or still).
Ask a lot of questions.
Record the answers.

7. Create a movie or a slide deck that
reveals the magic behind the simple
tools your customers use everyday.

8. Make sure you have a strategy in place
Without a content marketing strategy, you could be working
harder than you need to and still not getting the results you
want.
I help scientific companies build manageable content
marketing strategies to generate leads, convert them to
customers and show the ROI of your efforts.

9. Photo Credits
• Slide 1 Nadina Wiórkiewiczpl CC-BY-SA-3.0 via Wikimedia Commons
• Slide 2, 9 Mabschaaf CC-BY-SA-3.0 via Wikimedia Commons
• Slide 3 Sobarwiki via Wikimedia Commons
• Slide 4 Linda Bartlett via Wikimedia Commons
• Slide 6 Polimerek CC-BY-SA-3.0-2.5-2.0-1.0 via Wikimedia Commons
• Slide 7 Nadina Wiórkiewicz CC-BY-SA-3.0 via Wikimedia Commons

10. Create a manageable content marketing
plan to get more leads with less effort