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Social Media: Tools of the Trade

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Anna Batchelor presents how best to raise your research profile

Published in: Science
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Social Media: Tools of the Trade

  1. 1. SOCIAL MEDIA; TOOLS OF THE TRADE
  2. 2. CONTEXT • Why engage with social media? • The tool of social media and how to use it • How not to communicate on the internet • How to build a profile • Who to follow.
  3. 3. WHY? • Everyone's doing it • Life skill • Profile • Method of science communication • To build a community • Impact • To have fun.
  4. 4. THE TOOL • What is social media? • Why is social media a ‘tool’? • & how to use it; • Images – a visual medium • Message – Focussed, targeted & <140 characters • Community – follow/ers, rt’s, likes and #
  5. 5. WHAT NOT TO TWEET a) Images
  6. 6. WHAT TO TWEET
  7. 7. WHAT TO TWEET
  8. 8. b) Message WHAT NOT TO TWEET
  9. 9. WHAT TO TWEET
  10. 10. WHAT TO TWEET C) Community #Soils #IYS2015 #SoilSecurity #SSP
  11. 11. HOW NOT TOO • Social media etiquette • Don’t react to inciting comments • Don’t be downhearted; the ‘echo chamber’ of twitter • Show your personality, but not your drinking photos • Have opinions, but don’t be unnecessarily controversial.
  12. 12. HOW TO • Be part of the community • #sspconf • #soilsecurity • #soils • #IYS2015 • Blogs for SSP website

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