Introduction to WordPress

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Get a basic introduction to WordPress and how to setup a web site powered by WordPress

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Introduction to WordPress

  1. 1. Getting Started
  2. 2. Installing WordPress• WordPress.com• Self Hosting / FTP• Additional Options– WP Engine– Rackspace CloudSitesALQUEMIE MARKETING 2 of 15
  3. 3. WordPress file Structure• Core Files• Configuration File• WP-Content– Plugins– Themes– Uploads– MU-PluginsALQUEMIE MARKETING 3 of 15
  4. 4. Settings Tab• Site Name• Tagline• WordPress Address (files installed)• Site Address (visitor URL)• Time / Date configurationALQUEMIE MARKETING 4 of 15
  5. 5. Settings - Reading• Home Page configuration• # of posts to show• # of post to show in RSS– What is RSS?• Full Post or Excerpt?• Search Engine VisibilityALQUEMIE MARKETING 5 of 15
  6. 6. Settings – Permalinks• URL structure of your blog• Very important for SEO– Is your site a news site?• WordPress does NOT allow multiple “posts” tohave the same slugALQUEMIE MARKETING 6 of 15
  7. 7. Settings – Discussion / Media• Control the posting of comments on your site• Manage the size / location of images on yoursiteALQUEMIE MARKETING 7 of 15
  8. 8. Appearance• Theme controls the look and feel of yourwebsite• Separate the look of a site from the content• Free, Paid, Custom• Theme file structureALQUEMIE MARKETING 8 of 15
  9. 9. Appearance – Widgets• Widgets are snippets of code that preform afunction• The theme controls where widgets can beplaced• Standard WordPress Widgets• Plugins can add additional widgets• Custom widgetsALQUEMIE MARKETING 9 of 15
  10. 10. Appearance – Menus• Allow you to control site menus from theWordPress admin• Must be setup in the theme• If done correctly, they support nested ordropdown menus• Customizing menusALQUEMIE MARKETING 10 of 15
  11. 11. Pages / Posts• Most items in WordPress are fundamentally apost• Pages are just post at the root directory of thesite (aka permalink = %postname%)• Media is also stored as a post• Custom Post Types can be used to expandWordPress and are included in some pluginsand themesALQUEMIE MARKETING 11 of 15
  12. 12. Plugins (less is more)• Plugins are additions to WordPress to expandthe functionality of a site• Common Plugin Needs– SEO– Caching and site optimization– Image galleries– Enhanced site search– Social media sharing– Contact FormsALQUEMIE MARKETING 12 of 15
  13. 13. Media and Comments• Media – the images and videos that youupload to your site– Note: uploads are considered posts by wordpressand URLs are created (bad for SEO)– Note: WordPress sizes uploads for different usesbased on the Media Settings• Comments – the comments that visitors haveleft on your siteALQUEMIE MARKETING 13 of 15
  14. 14. Users• Adding Users– Guest bloggers• Permissions• AuthorshipALQUEMIE MARKETING 14 of 15
  15. 15. QuestionsChris Carrelchris@alquemie.net

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