Pointing the Way

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A presentation discussing the emerging sector of companies aiming to help consumers make healthcare buying decisions.

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Pointing the Way

  1. 1. Pointing the Way: A look at new sources that are influencing how patients choose care Chris Bevolo President, Interval chris@thinkinterval.com www.thinkinterval.com 1
  2. 2. Today’s Presentation • Emerging trend: Outside Influencers – Information Sources – Patient Advocates – Employers & Health/Wellness Firms • What does it all mean? • Question and answer 2
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  4. 4. Outside Influencer #1 “Information Providers” 4
  5. 5. Information Providers • HealthGrades • JHACO’s qualitycheck.org • the Leapfrog Group • RateMDs.com • Solucient’s 100 Top Hospitals • DoctorScorecard.com ratings (now part of Thomson • BCBS Healthcare Facts Healthcare) • BCBS Healthcare Scoop • J.D. Power • Mainstreet Medica • WebMD • MHA • U.S. News and World • State of Minnesota Report’s annual “America’s • MPLS/STP Magazine Top Docs Best Hospital” rankings listing • CMS’ Hospital Compare site • whatever started yesterday... 5
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  22. 22. Information Resources • Where do I turn? • What’s accurate? • What’s up to date? • Who can I trust? • What’s truly relevant to my situation? • How are ratings determined? • How do I know what’s valuable information, and what is crap? 22
  23. 23. Information Resources • How is your service reflected by these independent web sites? • How often do you monitor the ratings and other information about our organization provided on outside web sites? • Do you have a process in place for monitoring patient feedback about our organization or physicians that might be posted on other web sites? • How do you correct inaccurate or outdated information on external web sites? • How well does the quality, pricing or other data on your web site align with what others sites say? 23
  24. 24. Outside Influencer #2 Patient Advocates 24
  25. 25. Patient Advocates • Finding physicians, hospitals, clinics and other providers • Appointment scheduling • Transportation facilitation • The consolidation of testing schedules • Exploration of lower-cost prescription options • Navigating insurance preauthorization processes • Assisting with claims 25
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  28. 28. Rise of the “Patient Broker?” 28
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  32. 32. Patient Advocates • Do you know if any patients are coming to you through these outside advisors, either web sites like RevolutionHealth or personal patient advisors? If so, how many? What type of patients? • Are there patient advocate businesses operating in your market? if so, who are they? do you know how they value your organization? • What services could you provide to help your patients better navigate their healthcare choices? 32
  33. 33. Outside Influencer #3 “Employers” 33
  34. 34. Scott’s Miracle-Gro • Introduced consumer-driven health plan • Built a $5 million, 24,000 sq. ft. medical and fitness center on-site • Two full-time physicians • Five nurses • Dietician, counselor, physical therapists • Drive-thru pharmacy for free prescription drugs 34
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  38. 38. Employers and Health/Wellness Firms • What corporations in your market offer on-site clinical services? • What opportunities exist for partnering with those corporations for education, screenings or other programs? • Do corporations or the health and fitness firms they work with have accurate and up-to-date information about our services? • In what other ways can we engage corporations, health and wellness firms and other entities that are influencing employee healthcare decisions? 38
  39. 39. What does it all mean? Perspective... – Outside influencers currently having minimal impact – True impact of consumer-driven health plans unknown – Traditional drivers of healthcare decisions still rule But.... - Thing are changing! 39
  40. 40. Q&A Chris Bevolo President, Interval chris@thinkinterval.com www.thinkinterval.com 40

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