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Lijst Nul

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Presentatie aan studenten van de Universiteit van Amsterdam over het BNN-televisieprogramma Lijst Nul en de vraag of dit programma jongeren meer bewust kan maken van politiek.

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Lijst Nul

  1. 1. Popularisation of politics and young people Chris Aalberts Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  2. 2. Program <ul><li>Introduction to List Zero </li></ul><ul><li>Qualitative methods </li></ul><ul><li>Young people and popularisation of politics </li></ul><ul><li>Quantitative methods </li></ul><ul><li>Audience reach of List Zero </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  3. 3. List Zero <ul><li>Youth program on politics: </li></ul><ul><li>MTV-style with pop music and popular presenters </li></ul><ul><li>Relevant issues for young people </li></ul><ul><li>Third series </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  4. 4. Qualitative methods <ul><li>In depth interviews with 47 young people </li></ul><ul><li>37 focus groups with 202 young people </li></ul><ul><li>Respondents with various backgrounds </li></ul><ul><li>Subject: various examples of popularisation </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  5. 5. Young people and politics (1) <ul><li>Frame 1: politics is important </li></ul><ul><li>Politics is important </li></ul><ul><li>Voting is important </li></ul><ul><li>Rational voting </li></ul><ul><li>Rational discussion </li></ul><ul><li>Political education </li></ul><ul><li>Differences between subgroups </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  6. 6. Young people and politics (2) <ul><li>Frame 2: politics is boring </li></ul><ul><li>Politics on television is dull </li></ul><ul><li>Nothing happens when people talk </li></ul><ul><li>Political issues are irrelevant </li></ul><ul><li>Political activists are strange </li></ul><ul><li>Differences between subgroups </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  7. 7. Young people and politics (3) <ul><li>Why is politics boring? </li></ul><ul><li>Appearance of politicians </li></ul><ul><li>Age of politicians </li></ul><ul><li>Opinions of politicians </li></ul><ul><li>The way politicians talk </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  8. 8. Young people and popularisation (1) <ul><li>Frame 1: popularisation is not political </li></ul><ul><li>Popularisation lacks information </li></ul><ul><li>Popularisation is not serious </li></ul><ul><li>Popularisation is not objective </li></ul><ul><li>Differences between subgroups </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  9. 9. Young people and popularisation (2) <ul><li>Frame 2: popularisation is boring </li></ul><ul><li>Politics is always the same </li></ul><ul><li>Politics is not fun </li></ul><ul><li>Politics pretend to be young </li></ul><ul><li>Pop stars pretend to be interested in politics </li></ul><ul><li>Differences between subgroups </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  10. 10. Young people and popularisation (3) <ul><li>Third person effect </li></ul><ul><li>Popularisation informs others </li></ul><ul><li>Popularisation is interesting to others </li></ul><ul><li>Others like popularisation </li></ul><ul><li>Why? </li></ul><ul><li>Others are uninformed </li></ul><ul><li>Others do not want to be informed </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  11. 11. Hypotheses <ul><li>List Zero attracts a politically interested audience </li></ul><ul><li>List Zero will be seen as an influence on other young people </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  12. 12. Quantitative methods <ul><li>Survey among young people (n = 700) </li></ul><ul><li>15 years 39% </li></ul><ul><li>16 years 30% </li></ul><ul><li>17 years 16% </li></ul><ul><li>VMBO 17% </li></ul><ul><li>HAVO 41% </li></ul><ul><li>VWO 42% </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  13. 13. Audience reach (1) <ul><li>How many young people know about List Zero? </li></ul><ul><li>Heard of List Zero 42% </li></ul><ul><li>Never heard of List Zero 58% </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  14. 14. Audience reach (2) <ul><li>How many young people watch List Zero? </li></ul><ul><li>Every week 3% </li></ul><ul><li>Some weeks 26% </li></ul><ul><li>Only once 33% </li></ul><ul><li>Never 38% </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  15. 15. Political activities (1) <ul><li>Some political activities of young people: </li></ul><ul><li>Sign a petition 53% </li></ul><ul><li>Sign an email petition 19% </li></ul><ul><li>Internet discussion 15% </li></ul><ul><li>Talking with parents 65% </li></ul><ul><li>Talking with friends 55% </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  16. 16. Political activities (2) <ul><li>LN Not LN </li></ul><ul><li>Sign a petition 60% 50% </li></ul><ul><li>Sign an email petition 27% 16% </li></ul><ul><li>Internet discussion 23% 12% </li></ul><ul><li>Talking with parents 74% 62% </li></ul><ul><li>Talking with friends 66% 51% </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  17. 17. Political interest (1) <ul><li>Political interest of young people </li></ul><ul><li>Very interested 5% </li></ul><ul><li>Interested 22% </li></ul><ul><li>Not so interested 50% </li></ul><ul><li>Not interested at all 23% </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  18. 18. Political interest (2) <ul><li>LN Not LN </li></ul><ul><li>Very interested 9% 4% </li></ul><ul><li>Interested 32% 18% </li></ul><ul><li>Not so interested 52% 49% </li></ul><ul><li>Not interested at all 8% 29% </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  19. 19. Political knowledge (1) <ul><li>Good answers on questions about politics </li></ul><ul><li>Minister of youth policy 44% </li></ul><ul><li>Cabinet of CDA and VVD 59% </li></ul><ul><li>Minister of finance 76% </li></ul><ul><li>Political leader Green party 74% </li></ul><ul><li>Former party of Wilders 38% </li></ul><ul><li>Number of seats sec.cham. 50% </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  20. 20. Political knowledge (2) <ul><li>LN Not LN </li></ul><ul><li>Minister of youth policy 55% 40% </li></ul><ul><li>Cabinet of CDA and VVD 70% 55% </li></ul><ul><li>Minister of finance 83% 72% </li></ul><ul><li>Political leader Green party 86% 69% </li></ul><ul><li>Former party of Wilders 48% 34% </li></ul><ul><li>Number of seats sec.cham. 61% 45% </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  21. 21. Use of news media (1) <ul><li>Where do young people get their political </li></ul><ul><li>information (more than 3 days a week) </li></ul><ul><li>News papers 26% </li></ul><ul><li>Television 40% </li></ul><ul><li>Magazines 3% </li></ul><ul><li>Internet 11% </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  22. 22. Use of news media (2) <ul><li>LN Not LN </li></ul><ul><li>News papers 32% 23% </li></ul><ul><li>Television 53% 34% </li></ul><ul><li>Magazines 5% 3% </li></ul><ul><li>Internet 18% 8% </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  23. 23. Opinions on List Zero <ul><li>Opinions of youngsters who watched List Zero </li></ul><ul><li>List Zero is fun 36% </li></ul><ul><li>List Zero is important 64% </li></ul><ul><li>The presenters are good 51% </li></ul><ul><li>The issues are interesting 23% </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  24. 24. Subjective effects (1) <ul><li>Effects of List Zero on themselves </li></ul><ul><li>More interested 23% </li></ul><ul><li>More knowledge 32% </li></ul><ul><li>More trust 7% </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  25. 25. Subjective effects (2) <ul><li>Effects of List Zero on themselves and ‘others’ </li></ul><ul><li>Others Themselves </li></ul><ul><li>More interested 61% 23% </li></ul><ul><li>More knowledge 61% 32% </li></ul><ul><li>More trust 17% 7% </li></ul><ul><li>More voting 45% </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl
  26. 26. Conclusion <ul><li>Popularisation does not change politics </li></ul><ul><li>Frames on politics and popularisation are the same </li></ul><ul><li>Positive expectations on popularisation are a third person effect </li></ul>Universiteit van Amsterdam - 20 december 2006 - www.chrisaalberts.nl

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