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Online analysis


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Online analysis

  1. 1. So many options online how are they working Publishing and promoting online, analysing the evidence Chris Addison EADI IMWG 21 st September 2010 Bergen
  2. 7. 3Dimensions online <ul><li>Decentralized content </li></ul><ul><ul><li>Collection: Wordpress, Slideshare, Flickr, Youtube </li></ul></ul><ul><ul><li>Distribution: Feeds, Email, Embedding </li></ul></ul><ul><li>a Descriptive system to put information in context </li></ul><ul><ul><li>Indexing: manual cataloguing, custom search </li></ul></ul><ul><ul><li>Display outputing that description for different devices </li></ul></ul><ul><li>ways to ensure we are part of the Discussion </li></ul><ul><ul><li>Dialogue: Wikipedia,Facebook,Twitter, Linked-in, Blogposts, Features </li></ul></ul>
  3. 8. Description Display Decentralisation Tagging feeds embedding Flash+xml Google Animated Brochures Markup Folksonomy Blogs Social Bookmarking Youtube Slideshare Twitter keywords Email (in context) (Open to all) (in the right places)
  4. 9. Where the users come from Google Direct Referring Sites
  5. 10. Height visits Wikipedia Feedburner Email Google books
  6. 11. Width Pages per visit Feedburner/email Email Repec Google books Eldis
  7. 12. Depth Average time on site Email Twitter
  8. 13. New dimension % New visits Wikipedia Mobile site Facebook Twitter
  9. 14. Email alerts Jan July
  10. 15. Halving hunger Visits to Web page Visits to PDF of report
  11. 16. 9:00am Fri May 28 2010 in DC
  12. 17. 10:00 am Fri May 28 2010 in DC
  13. 18. 16:00pm Fri May 28 2010 in DC
  14. 19. View of visitors
  15. 20. Adjusted Country statistics Expressing as proportion of connected users South Africa Ethiopia Congo DRC Bangladesh Sudan Uganda
  16. 21. 3 outputs = 21% of visitors Climate Change 6% Food Policy Report Global Hunger Index 8% Millions Fed 7%
  17. 22. Reaching Multiple Audiences through Multiple Channels
  18. 23. Global Hunger Index To audiences directly through the website And many new audiences …….. through the sites of others
  19. 32. Climate Change Food Policy Report
  20. 33. Future Possibilities More use of infomediaries Web Engines Not Web sites More content decentralised Digital Repository Description New Products Decentralisation Indexing essential Library role Discussion New Devices Research support More use of Social Media New Sites New Formats In Context Enable the Individual and the team to communicate online Enforce the context of research and related information Ensure IFPRI is part of the discussion- be where the audience is
  21. 34. Supported by the web engine Content input tools Twitter OAI for documents iCAL for events RSS Blog CMS/ Wiki Youtube Facebook/Linked in Feed exchange platform Index Google sitemap Google scholar Google news Web care system Analytics system