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  1. 1. Experience in the room...... on the use of social media
  2. 2. Case studies <ul><li> – Blog for EU-ACP policy dialogue. Well read and many contributions – as this was a requirement for participation. </li></ul><ul><li> – Twitter and facebook are used to promote content of portals. Issues include identity and measurement. </li></ul>
  3. 3. Conclusions of whole group <ul><li>Need to know tools </li></ul><ul><li>Pace of change choosing the opportunities </li></ul><ul><li>Organisational Strategy to new tools </li></ul><ul><li>Measurement of success </li></ul><ul><li>Managing reputation </li></ul><ul><li>Changing roles – interactive libraries </li></ul>
  4. 4. Main issues in groups <ul><li>Rapid transition from simple use to complexity </li></ul><ul><li>Many have played before planning </li></ul><ul><li>Blogs, Facebook, Twitter are just channels </li></ul><ul><li>Targetting use of tools for different audiences </li></ul><ul><li>Digital natives – new users (but how appropriate is twitter for promoting serious research outputs.) </li></ul><ul><li>How do we deal with social media sceptics? </li></ul>
  5. 5. Within the organisation <ul><li>Lack of social media strategy </li></ul><ul><li>Are twitter policies feasible for organisations? </li></ul><ul><li>Bosses want us there but what should we say </li></ul><ul><li>Twitter and facebook for library – organisation/library/individual how do you approach </li></ul><ul><li>Serving internal customers – does twitter help? </li></ul><ul><li>Can we automate internal services with these tools? </li></ul><ul><li>Need for guidance on use – ensure quality </li></ul><ul><li>Use for promoting new titles and timed discussions </li></ul>
  6. 6. Perceptions <ul><li>Personal vs institutional accounts on twitter (why not a rabbit instead?) </li></ul><ul><li>ISS Twitter experience e.g. Twitter brings visitors to PDFs </li></ul><ul><li>Rector of ISS refused to go on TV and chose Radio because only 40seconds on TV 30mins on radio. But if you want the audience you need soundbites. </li></ul><ul><li>Researchers say how can you say anything important in 120 characters! </li></ul><ul><li>Identity on facebook and twitter – many mixtures personal and professional use. </li></ul><ul><li>Facebook in Asian countries Twitter in US and europe </li></ul><ul><li>Responsibilities </li></ul>
  7. 7. Library persective <ul><li>Increase in online interactive element </li></ul><ul><li>Allowing tagging, review and comment on catalogue. (amazon model) may be relevant for certain audiences </li></ul><ul><li>New staff and identities - Robot rabbit to do tweeting </li></ul>
  8. 8. Diverse Uses for the new media <ul><li>News </li></ul><ul><li>CMS </li></ul><ul><li>Broadcasting </li></ul><ul><li>Communicating with students and prospective present and past. </li></ul><ul><li>Marketing and awareness </li></ul>
  9. 9. Fears <ul><li>Run out of control – Twitter and facebook can be problematic for reputation </li></ul><ul><li>Corporate fears – projects go ”under the radar” </li></ul><ul><li>Need for new structure to deal with difficult questions raised in these media. </li></ul>
  10. 10. Strategy <ul><li>Move fast – experiment don’t start next month! </li></ul><ul><li>We are moving to responsive strategies </li></ul><ul><li>We can’t manage but we can steer the discussion </li></ul>
  11. 11. Measurement <ul><li>Which are good monitoring tools? </li></ul><ul><li>Experience in general </li></ul><ul><li>Twitter is quality not just quantity, who follows, who retweets NORAD example. </li></ul>
  12. 12. Linking services <ul><li>E.g. Delicious providing feeds into twitter </li></ul><ul><li>Can we semi-automate </li></ul><ul><li>Can we use mashups </li></ul>
  13. 13. Example Tools <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Blip TV </li></ul><ul><li>Flipboard – iPAD </li></ul><ul><li>Twubs – website </li></ul><ul><li>Socialmention - analysis </li></ul>
  14. 14. Example - Flipboard <ul><li>Takes twitter accounts and displays </li></ul><ul><li>Read through tweets as newspaper </li></ul><ul><li>Tweet is shown on the top </li></ul><ul><li>Then Flipboard goes to website retreives beginning of article and find picture then links to the website. </li></ul><ul><li>Tweets are put in more attractive formats </li></ul><ul><li>Wordpress has plugin for example </li></ul>